Best for
Best for creators who want sharp 1080p clips from a single photo or prompt at low cost.
- Freelancers
- Small and mid-sized
AI Video Comparison
Hailuo AI vs. Pictory
At a glance
At a glance
Best for
Best for marketing and content teams turning written material, decks and recordings into narrated video at volume.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Hailuo AI | Pictory |
|---|---|---|
| Starting price | lower value From $14.99 / month Free tier available. Plans are billed monthly and differ by credit allowance: Standard 1,000, Pro 4,500, Master 10,000, Ultra 12,000 and Max 20,000 credits. Credits reset monthly and do not carry over. | From $25 / month Starter billed annually, which also buys 2,400 video minutes and 1,200 AI credits a year. Paying monthly costs $29 for 200 video minutes and 100 credits. Professional is $35 annually or $59 monthly, Team $119 annually or $199 monthly, and Enterprise is quoted separately. API access is priced on its own, from $49 for 120 credits a month. |
| Free trial | Free tier with queued and parallel generation and watermarked downloads; new accounts also get a one-time welcome credit package that expires after three days | Free trial on every plan |
| Output | Clips of 5 to 15 seconds at 24 fps, up to 1440p on MiniMax H3 | Narrated, captioned video, exported without a watermark on all paid plans |
| API | Yes, via the MiniMax API | Yes, a REST API at api.pictory.ai plus an official MCP server |
| Hosting | Not stated | Cloud (SaaS) |
| Inputs | Text, image, video and audio to video: up to 9 images, 3 video clips and 3 audio clips in one request | Scripts and plain text, blog posts and URLs, PDFs, PowerPoint decks and documents, images, audio, and existing long-form video for summarising into highlights |
| Editing control | Yes, replace, add or remove people and objects and change backgrounds, lighting, effects, dialogue and voice, refining selected details while untouched content stays stable | Yes, a text-based editor where changing the transcript changes the video, plus automatic captions, subtitle translation, music, a stock media library and brand kits for fonts, colours and logos |
| Character and shot consistency | Reference images to guide subject and style | Brand kits carry fonts, colours and logos across a project; Professional and above add custom AI avatars and voice cloning so the same presenter and voice recur across videos |
| Audio and lip-sync | Yes, native stereo sound generated with the video on MiniMax H3 | Yes, AI voiceovers with multilingual narration and dubbing, background music, and automatic captions that can be translated into other languages |
| Generation speed | Optimized for cost-efficient generation | The developer documentation puts processing at roughly one to two minutes for every minute of source video, giving about 15 to 20 minutes for a 10-minute video, 30 to 45 for half an hour and 60 to 90 for a full hour |
| MCP-ready | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Chat |
| Onboarding | Not stated | Documentation and knowledge base |
| Company size | Freelancers, Small and mid-sized | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Not stated | AWS S3, Vimeo, Shopify, WooCommerce, WordPress |
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The short version
Key Differences
- Starting price Hailuo AI From $14.99 / month Pictory From $25 / month
- Free trial Hailuo AI Free tier with queued and parallel generation and watermarked downloads; new accounts also get a one-time welcome credit package that expires after three days Pictory Free trial on every plan
- Company size Hailuo AI Freelancers, Small and mid-sized Pictory Freelancers, Small and mid-sized, Enterprise
- MCP-ready Hailuo AI No Pictory Yes
- Output Hailuo AI Clips of 5 to 15 seconds at 24 fps, up to 1440p on MiniMax H3 Pictory Narrated, captioned video, exported without a watermark on all paid plans
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Hailuo AI
Strengths
- Picture and stereo sound come out of one generation
- Multimodal prompting: text, images, video and audio in a single request
- Editing built into the model instead of a separate pass
- Available on web, mobile and API
Limitations
- Model versions and limits change quickly
- Clips run 5 to 15 seconds, so it is not built for long-form scenes
Pictory
Strengths
- Takes documents, decks, articles and URLs as input, not just a prompt
- Text-based editing: correcting the transcript re-cuts the video
- Summarises long webinars and podcasts into short clips as a second workflow
- A documented REST API and an official MCP server, plus Shopify, WooCommerce and WordPress plugins
Limitations
- Assembles stock footage and narration rather than generating original footage
- Plans are metered in video minutes and AI credits, so heavy use needs a higher tier
- Custom avatars and voice cloning start on the Professional plan
- API access is billed separately from the editing plans
Plans
Pricing
Hailuo AI
- Free $0 Sequential queuing and parallel video generation; downloads carry a watermark. New accounts get a one-time welcome credit package that expires after three days.
- Standard $14.99 Per month. Queue priority, watermark-free downloads and 1,000 credits a month.
- Pro $54.99 Per month. Queue priority, watermark-free downloads and 4,500 credits a month.
- Master $119.99 Per month. Queue priority, watermark-free downloads and 10,000 credits a month.
- Unlimited $94.99 Per month. No longer sold: only available for purchase before 18 June 2025. Unlimited monthly credits, usable with the Hailuo01 model.
- Ultra $124.99 Per month. Everything in the Unlimited plan plus 12,000 credits a month for the Hailuo02 model.
- Max $199.99 Per month. Everything in the Unlimited plan plus 20,000 credits a month for the Hailuo01 and Hailuo02 models.
Pictory
- Starter $25 Per month billed annually, or $29 monthly. 2,400 video minutes and 1,200 AI credits a year, 5 GB storage, 1 brand kit.
- Professional $35 Per month billed annually, or $59 monthly. 7,200 video minutes and 12,000 AI credits a year, 20 GB storage, 5 brand kits, custom avatars and voice cloning.
- Team $119 Per month billed annually, or $199 monthly. 21,600 video minutes and 28,800 AI credits a year, 100 GB storage, 10 brand kits, three or more users with collaboration.
- Enterprise Not stated Quoted separately. Unlimited video minutes, storage and brand kits, with a dedicated success manager.
- API $49 Self-serve developer access, 120 credits a month or 1,000 a year. Enterprise API volumes are quoted separately.
What users say
Review Scores · opens after launch
Hailuo AI
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Pictory
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Hailuo AI https://hailuoai.video · checked against the official source on 2026-09-06
Pictory https://pictory.ai · checked against the official source on 2026-09-01
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.