SEO Tools

Software for keyword research, rank tracking, technical audits and backlink analysis. Every tool below is measured against the same criteria, in the same order.

48tools

BrightLocal

AI featuresMCP-ready

Price From $31 / month

Not rated yet

Local SEO platform for map rankings, citations, Google Business Profile audits and reviews.
Strengths
- Built around local search, with Local Pack, Maps and geo-grid rankings side by side
- Fixes as well as measures: listing sync, citation building and review requests
- 14-day trial of the full platform without a credit card
- White-label reports, REST APIs and an MCP server for agencies and platforms
Limitations
- The platform works only in the USA, UK, Canada and Australia
- Priced per location, so multi-location businesses and agencies pay considerably more
- Citations are bought separately on top of any plan
- Review management starts on the top Grow plan
Visit site
Ahrefs

AI featuresMCP-ready

Price From $129 / month

Not rated yet

An SEO toolset known for its backlink index, with keyword research, rank tracking and site audits.
Strengths
- One of the largest backlink indexes in the industry
- Covers keyword research, rank tracking, site audits and content in one toolset
- A low-cost Starter plan and a set of free tools
- API access on paid plans, uncapped on Enterprise
Limitations
- Extra users and higher crawl limits cost more on the lower plans
- Uncapped API access is reserved for the Enterprise plan with an annual commitment
Visit site
AccuRanker

AI featuresMCP-ready

Price From $224 / month

Not rated yet

A dedicated rank tracker with daily, real-time keyword position data and SERP analysis.
Strengths
- Daily rank tracking across search engines and locations
- SERP feature tracking, competitor exploration and forecasting
- AI visibility tracking through AccuLLM, with AI CTR and AI Search Volume metrics
- API and an MCP server for AI assistants
Limitations
- Focused on rank tracking; it does not run site audits, backlink analysis or content optimisation
- Entry price is higher than several all-in-one suites, and scales with tracked-keyword volume
Visit site
Peec AI

AI featuresMCP-ready

Not rated yet

AI search analytics: visibility, position, sentiment and cited sources across the major answer engines.
Strengths
- Six answer engines included on every plan, with more as upgrades
- Sentiment scored per engine, with the attributes models attach to the brand
- MCP server included on all paid plans rather than reserved for an enterprise tier
- Exports, a Data Studio connector and a documented API for reporting
Limitations
- Prices are not published on the site; every plan starts with a sales contact
- Measurement only: it tracks and explains visibility rather than editing content or auditing a site's technical SEO
Visit site
Sitebulb

MCP-ready

Price From £12.50 / user / month

Not rated yet

A website crawler for technical SEO audits, with 300+ prioritised hints and crawl visualisations.
Strengths
- Deep technical crawler with over 300 prioritised hints and JavaScript rendering
- Crawl maps and interactive visualisations make site structure easy to read
- Desktop for Windows and Mac plus a Cloud option for large, collaborative crawls
- White-label PDF and CSV exports
Limitations
- Specialist tool: no keyword research, rank tracking or backlink index
- Lite plan is capped at 10,000 URLs per audit
Visit site
Google Search Console

Price Free

Not rated yet

Google's free service for seeing how a site performs in Google Search, from the queries that bring clicks to the pages it cannot index.
Strengths
- Free of charge, including the API
- Clicks, impressions and positions come from Google's own Search data rather than a third-party estimate
- URL Inspection shows exactly how a single page is crawled, indexed and served
- Daily bulk export to BigQuery keeps performance data available for custom analysis
Limitations
- Covers Google Search only, and only sites the user has verified
- The Links report is a sample, with tables truncated at 1,000 rows
- The bulk export leaves out anonymized queries
Visit site
Lumar

Not rated yet

Enterprise website crawler covering technical SEO, site speed and accessibility, formerly DeepCrawl.
Strengths
- Crawls millions of pages, built for sites that defeat smaller crawlers
- Technical SEO, site speed and WCAG 2.2 accessibility auditing in one platform
- Protect runs automated QA in staging and plugs into CI/CD pipelines
- GraphQL API plus BigQuery, Looker Studio, Tableau, Looker and Power BI connectors
- Log file data through Logz.io or Splunk, alongside Google Search Console, GA4 and Adobe Analytics
Limitations
- No published pricing and no free tier, only a demo request
- No keyword research, rank tracking or backlink data of its own
- Aimed at enterprise teams rather than small sites
Visit site
BrightEdge

AI featuresMCP-ready

Not rated yet

An enterprise SEO platform built on a large keyword and page dataset, with automated recommendations and site auditing.
Strengths
- Research, rank tracking, site auditing, backlinks and local search in one platform
- Opportunity Forecasting ties SEO work to projected traffic and revenue
- Connect REST API blends platform data with Adobe Analytics, Google Analytics and Looker Studio
- Coverage across more than 128 countries and local search in more than 169 cities
Limitations
- Pricing is not published and is quoted on request
- Backlink data comes from the Majestic and Moz databases rather than an index of its own
Visit site
Botify

AI features

Not rated yet

An enterprise SEO and AI search optimisation platform for large websites, built around technical crawling, analytics and content activation.
Strengths
- Built for large enterprise websites, optimising technical SEO at scale
- GEO analytics and AI agent and bot management for visibility in AI answers
- AI-generated content, internal linking and deployment automation
- Named a Strong Performer in the Forrester Wave for SEO Solutions, Q3 2025
Limitations
- Pricing is not published and is quoted on request
- Aimed at enterprise and growth companies rather than small teams
Visit site
SEO PowerSuite

Price Free version; Professional from $349 / year

Not rated yet

A desktop suite of four SEO tools for rank tracking, site audits, backlinks and link building.
Strengths
- Four SEO tools (rank tracking, site audit, backlinks and link building) in one desktop suite
- Runs locally on Windows, macOS and Linux, so project data stays on the machine
- A free version with no time limit
- Large backlink database and rank tracking across 550+ search engines
Limitations
- Desktop software rather than a cloud dashboard, tied to the local machine
- The free version is limited; full features require a paid licence
Visit site
Bing Webmaster Tools

AI features

Price Free

Not rated yet

Microsoft's free service for seeing how Bing crawls, indexes and ranks a site, including how often it is cited in Copilot answers.
Strengths
- Free of charge
- Search data comes from Bing itself rather than a third-party estimate
- Backlink data includes competitors, not only the verified site
- AI Performance shows how often pages are cited in Copilot and Bing AI answers
- Sites verified in Google Search Console can be imported in one step
Limitations
- Covers Bing and the services it powers only, and only sites the user has verified
- AI Performance is a public preview and its grounding query data is a sample
Visit site
Whitespark

Price Local Rank Tracker from $14 / month

Not rated yet

Local SEO tools sold one by one: rank tracking, geo-grids, citations, reviews and Google Business Profile management.
Strengths
- Products are sold separately, so a business pays only for the tool it uses
- Rank tracking covers Local Pack, Maps and organic results on Google and Bing
- Rank Tracker plans include unlimited domains and locations
- White-label report links with a custom domain for agencies
Limitations
- No keyword research, site crawler, backlink index or content editor
- Several separate subscriptions add up once more than one product is needed
- Reputation Builder is priced per location, which gets expensive for chains
Visit site
SISTRIX

AI featuresMCP-ready

Price From €119 / month

Not rated yet

A German SEO platform built around the SISTRIX Visibility Index, with keyword, on-page and content tools.
Strengths
- The SISTRIX Visibility Index is a widely used benchmark for search visibility
- Covers Google SEO, on-page optimisation, content and Amazon and Instagram search in one platform
- Based in Germany with all data held within Europe
- API access and MCP servers on the higher plans
Limitations
- Entry price is higher than single-purpose SEO tools
- API access is reserved for the Professional plan and above
Visit site
MarketMuse

AI features

Price Free plan; paid plans quoted on request

Not rated yet

Content planning and optimisation built on its own topic model, rather than a keyword or backlink suite.
Strengths
- Personalised difficulty scoring, weighted by the site's own topical authority rather than a single shared number
- Content roadmaps that name which pages to create or update, and which topic clusters to build
- Patented topic modelling behind the briefs and scoring, positioned beyond TF-IDF
- Optimize editor fits around Google Docs and WordPress workflows
- Free plan available, with 10 queries a month
Limitations
- No prices published for the paid plans; a demo is required to get one
- No rank tracking and no backlink data, so it does not replace a research suite
- Free plan has no tracked topics and no content briefs
- No public API, so the topic data cannot be pulled into another tool
- Not a CMS: it plans and scores content but does not manage or publish it
Visit site
Ryte

AI features

Price Price on request

Not rated yet

A Munich website-quality platform that measures SEO, performance, accessibility and compliance in a single crawl.
Strengths
- One crawl scores SEO, performance, accessibility, compliance and carbon footprint together
- The WUX Score condenses site health into a single figure from 0 to 100
- The crawler renders JavaScript and tests the mobile viewport
- Google Search Console data can be segmented into groups of important pages
- SEO A/B tests check whether a change actually moved rankings
Limitations
- No prices are published; both listed plans are quoted
- Backlink analysis is not among the seven pillars the platform advertises
- The published plans are a partner and an enterprise contract, with nothing smaller listed
Visit site
Wincher

Not rated yet

A focused rank tracker with daily ranking updates, competitor tracking and share of voice.
Strengths
- Daily ranking updates with competitor tracking on every plan
- Share of voice reporting across tracked keywords
- API access and a Google Looker Studio integration on higher plans
- White-labelled reports and external users for agencies on the Enterprise plan
Limitations
- Focused on rank tracking rather than a full SEO suite
- API access is reserved for the Professional plan and above
Visit site
SpyFu

AI features

Price From $39 / month

Not rated yet

A competitor research tool for SEO and PPC, built around keyword, ad and backlink intelligence.
Strengths
- Deep competitor research across organic keywords, Google Ads and backlinks
- Years of historical keyword and ad data
- Documented API and white-label reports on the higher plans
- AI-assisted content-gap suggestions through RivalFlow
Limitations
- Rank tracking updates weekly rather than daily
- No free trial, only a 30-day money-back guarantee
- API access is limited to the higher plans
Visit site
Semrush

AI featuresMCP-ready

Price From $139 / month

Not rated yet

An all-in-one SEO suite for keyword research, rank tracking, site audits and backlink analysis.
Strengths
- Covers keyword research, rank tracking, site audits, backlinks and content in one suite
- Large keyword and backlink databases across many markets
- AI content tools and AI search and brand visibility tracking on higher plans
- API and an MCP server for AI assistants
Limitations
- Entry price is higher than single-purpose SEO tools
- API access and the largest limits are reserved for the top plans
Visit site
Scrunch

AI features

Price From $250 / month

Not rated yet

Monitor, audit and optimise how a site is read and cited by AI answer engines.
Strengths
- Published prices, counted in prompts, personas and page audits
- Page level auditing and an Optimizer that changes the content, not just a report
- The Agent Experience Platform serves AI crawlers a machine-readable page without touching the human one
- Seven-day Starter trial without a credit card
Limitations
- The data API is reserved for the Enterprise plan
- Entry plan starts at $250 per month, so it is priced for steady publishing rather than occasional use
- No MCP server is documented
Visit site
Rank Math

AI features

Price From €7.99 / month

Not rated yet

A WordPress SEO plugin with on-page analysis, a schema generator and rank tracking.
Strengths
- Free plugin covering on-page SEO, schema and sitemaps
- Schema generator with 20-plus types including FAQ and HowTo
- Keyword rank tracking inside the WordPress dashboard
- Built-in Content AI for writing and optimisation
Limitations
- Optimises the site it runs on: no keyword research database or backlink analysis
- Higher tracked-keyword and client-site limits require the Business or Agency plans
Visit site
Advanced Web Ranking

AI features

Price From $139 / month

Not rated yet

A long-running SEO rank tracker with SERP, competitor and AI-search visibility analysis and white-label reporting.
Strengths
- Deep, flexible rank tracking across many search engines, locations and devices
- SERP feature and click-through-rate analysis, with competitor tracking of up to 50 domains
- White-label reports with SEO forecasting tied to traffic and revenue
- Developer API from the Agency plan up
Limitations
- No technical site audit or backlink analysis
- Entry price is higher than single-purpose rank trackers
- API access is reserved for the Agency plan and higher
Visit site
AnswerThePublic

AI features

Price From US$20 / month

Not rated yet

A search listening tool that maps the questions, prepositions and comparisons people type into search engines around a keyword.
Strengths
- Shows the exact questions and phrasings people search for, grouped into questions, prepositions and comparisons
- Search Listening Alerts send a weekly digest of new questions around a tracked keyword
- Draws on Google, YouTube, Amazon and ChatGPT rather than a single search engine
- Free tier for occasional searches, with a low entry price for the paid plans
Limitations
- Rank tracking, site audits and backlink data are not included; the vendor sells them separately in Ubersuggest
- Paid daily searches run under a fair usage limit whose size is not published
- The paid plans are bundled with the Content Studio AI writer whether or not it is needed
Visit site
Siteimprove

AI features

Not rated yet

An enterprise content platform that puts SEO and AI answer engine visibility next to accessibility, analytics and content strategy.
Strengths
- SEO, AI answer engine visibility, accessibility, analytics and content strategy on one platform
- Tracks brand mentions and citations in Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini
- CMS plugins show checks inside the editor for WordPress, Drupal, Sitecore, AEM and Optimizely
- SEO activity plans turn findings into a workflow for editors
Limitations
- Pricing is not published and is quoted on request
- Keyword Discovery requires the SEO Advanced package
- Search engine analytics require a separate Siteimprove Analytics subscription
Visit site
Surfer SEO

AI features

Price From $49 / month

Not rated yet

A content optimisation tool that scores writing against the top-ranking pages, with AI writing and AI-search visibility tracking.
Strengths
- Content Editor scores writing in real time against the current top-ranking pages
- AI writing trained on ranking signals, with a SERP Analyzer and topical map
- AI visibility tracking across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews
- Content audit that flags and prioritises underperforming pages
Limitations
- No own backlink index and no keyword rank tracking
- API access is limited to the top plan or an add-on
Visit site
Moz Pro

AI features

Price From $49 / month

Not rated yet

SEO suite built around Moz's own authority metrics, with keyword research, rank tracking, site crawls and backlink data.
Strengths
- Domain Authority, Brand Authority and Spam Score are quoted well beyond the tool itself
- AI visibility tracking across GPT, Gemini, Google AI Mode and Perplexity on every plan
- Free trial plus standalone free tools, including the MozBar browser extension
- Extensive learning material, from the Beginner's Guide to SEO to Moz Academy courses
Limitations
- Standard includes a single seat and 150 keyword queries per month
- Moz API is billed separately from a Moz Pro subscription
- Extra AI visibility dashboards cost $20 each and extra prompts $50 per 100
Visit site
Otterly.AI

AI featuresMCP-ready

Price From $29 / month

Not rated yet

AI search visibility tracking, prompt research and GEO audits across ChatGPT, Perplexity, Copilot and Google's AI answers.
Strengths
- Prices published on the site, from a small entry plan up
- Tracking, prompt research and GEO audits in one tool
- Unlimited team members on every plan
Limitations
- Prompt limits are small on the entry plan, and extra prompts cost $99 per 100 a month
- Google AI Mode, Gemini and Claude cost extra on every plan
- No API or MCP access on the entry plan
Visit site
Majestic

Price From $49.99 / month

Not rated yet

A backlink analysis specialist built on its own link index, with the Trust Flow and Citation Flow metrics.
Strengths
- Built on its own large backlink index, in a Fresh and a Historic Index back to 2006
- The established Trust Flow and Citation Flow metrics for judging link quality
- A documented API and a dedicated API plan for custom applications
- Free browser plugins and a rotating live backlink demo
Limitations
- A backlink specialist only: no keyword research, rank tracking or site audits
- Full API access is reserved for the top plan
Visit site
Nightwatch

AI featuresMCP-ready

Price From EUR 79 / month

Not rated yet

A rank tracker with hyper-local precision that connects Google rankings to AI citations.
Strengths
- Hyper-local rank tracking down to zip-code level across more than 100,000 locations
- Tracks Google, YouTube, Bing, Yahoo, DuckDuckGo and Google Maps daily
- Citation Intelligence connects Google rankings to AI citations across ChatGPT, Claude, Gemini and Perplexity
- White-label reporting and unlimited user seats on every plan
- Official MCP server, so an AI assistant can query rankings and audits directly
Limitations
- Entry price is higher than basic rank trackers
- Site audit is capped at 25 pages on the lower plans, and API and MCP access start on the Professional plan
- No backlink data, so link analysis needs a second tool
Visit site
Keywords Everywhere

AI featuresMCP-ready

Price From $84 / year

Not rated yet

A browser extension that adds search volume, CPC and competition data to Google, YouTube, Amazon and 15+ other sites as you browse.
Strengths
- Metrics appear inside Google, YouTube, Amazon and other sites instead of in a separate app
- Many features, including traffic and link metrics, work free without a plan
- API and MCP server are included on every plan and draw on the same credits
- Low annual entry price, with user seats shared on one API key
Limitations
- Plans are billed annually only, with no monthly option
- Credits are used per keyword shown, so Google results pages with many suggestions use them up quickly
- Desktop browsers only: no Safari version and no mobile app
Visit site
Oncrawl

Not rated yet

Technical SEO crawler paired with server log analysis, for sites large enough that crawl budget is a real problem.
Strengths
- Server log analysis showing how search engine and AI bots actually crawl the site
- Separates AI training bots from AI user bots for OpenAI, Claude, Perplexity and Gemini
- Full JavaScript rendering at millions of URLs, aimed at sites other crawlers struggle with
- Unsampled organic traffic data from logs, with no hidden visits
- Dynamic segmentation that stays compatible across past and future analyses
- 14-day free trial with all features and no credit card
Limitations
- No published pricing; plans are quoted on request
- Log analysis, the platform's differentiator, is limited to the Core and Scale plans
- Majestic and Piano Analytics connectors are not available on the Basic plan
- No keyword research, rank tracking or backlink index of its own
- JavaScript rendering costs three crawl tokens per URL against the quota
Visit site
All in One SEO (AIOSEO)

AI features

Price From $49.50 / year

Not rated yet

A WordPress SEO plugin for on-page analysis, schema, sitemaps and redirects, with Search Console statistics and rank tracking on the top plan.
Strengths
- Free Lite version, with paid plans covering from 1 to 100 sites
- Schema, sitemaps, redirects and WooCommerce SEO in one plugin
- Search Console statistics and rank tracking inside WordPress on Elite
- AI credits for drafting content and meta descriptions on every paid plan
Limitations
- Introductory prices roughly double at renewal
- Rank tracking and Search Statistics are limited to the Elite plan
- Optimises only its own site: no competitor research or backlink data
- No phone support
Visit site
Dragon Metrics

Price From $99 / month

Not rated yet

An SEO platform with rank tracking, site audits and keyword research, strong on international and Asian search engines.
Strengths
- Tracks rankings across eight search engines, including the Asian engines Baidu, Naver, Sogou, Daum and Seznam
- Dedicated Baidu and Naver research tools on the higher plans
- Covers rank tracking, site audits, backlink monitoring and keyword research
- Published pricing with a 30-day free trial
Limitations
- Entry price is higher than single-purpose rank trackers
- API access starts on the Basic plan, not the entry Starter plan
Visit site
Ubersuggest

AI features

Price From $29 / month

Not rated yet

An affordable SEO tool for keyword research, rank tracking, site audits and backlinks, with a Chrome extension.
Strengths
- Low entry price for keyword research, rank tracking, site audits and backlinks in one tool
- Chrome extension shows the data directly in Google search
- AI chat and AI Search Visibility tracking across ChatGPT, Gemini and Google AI Overview
- Lifetime one-time plans offered alongside monthly subscriptions
Limitations
- No API access at present
- Report, keyword and audit limits are lower than in full enterprise SEO suites
Visit site
Frase

AI featuresMCP-ready

Price From $49 / month

Not rated yet

A content platform that researches, writes and optimises articles to rank on Google and get cited by AI.
Strengths
- SERP research that turns top-ranking pages into a content brief
- AI writer with brand voice, plus an optimisation score against competitor terms
- Tracks AI search visibility across ChatGPT, Perplexity, Claude, Gemini and Google AI
- Publishes directly to WordPress, Webflow, Sanity, Wix or its own CMS
Limitations
- Focused on content; it does not track keyword rankings or provide its own backlink index
- Monthly caps on articles and audit pages vary by plan, and API access starts on the Professional plan
Visit site
Conductor

AI featuresMCP-ready

Not rated yet

An enterprise platform for answer engine and search optimisation, combining visibility tracking, content generation and 24/7 site monitoring.
Strengths
- Covers AI answer engine visibility and traditional search in one platform
- 24/7 continuous monitoring with alerting, rather than waiting for the next scheduled crawl
- 60 months of monitoring history kept for root-cause work and audit trails
- Data API, MCP server and vendor-approved apps in ChatGPT, Claude and Copilot
Limitations
- Pricing is not published and is quoted on request
- Backlink data is not part of the advertised feature set
Visit site
Profound

AI featuresMCP-ready

Price Free Trial; Enterprise pricing on request

Not rated yet

Answer engine optimisation: track how a brand shows up in AI search and act on it with agents.
Strengths
- Built for answer engine optimisation from the start rather than retrofitted from an SEO suite
- Tracks up to nine answer engines, with citations, sentiment and prompt volumes
- Agent Analytics shows how AI crawlers reach the site
- Hosted MCP server, so the data can be pulled into ChatGPT, Claude, Cursor or Cline
Limitations
- No published prices; paid plans go through sales
- The free Trial lasts seven days on a fixed, recommended prompt set, with no history or exports
- Exports, API access and single sign-on are Enterprise features
Visit site
seoClarity

AI featuresMCP-ready

Price From $2,500 / month

Not rated yet

An enterprise SEO platform with daily rank tracking, unlimited crawling and log file analysis, sold as separately priced packages.
Strengths
- Unlimited users and unlimited competitors on ranking data
- Crawler with no limit on pages or projects, plus log file analysis
- Data available through APIs, an MCP server and warehouse connectors
- Packages are priced separately, so a team can buy only the technical or the research side
- Every customer gets a client success manager for onboarding and training
Limitations
- Entry price of $2,500 per month is high for small teams
- Full coverage means the Enterprise package rather than a single plan
- Backlink data comes from a third-party index rather than a crawler of its own
Visit site
Serpstat

AI featuresMCP-ready

Price From $50 / month

Not rated yet

An all-in-one SEO platform covering keyword research, rank tracking, site audits, backlinks and competitor research.
Strengths
- Covers keyword research, rank tracking, site audits, backlinks and competitor research in one platform
- Lower entry price than several rival all-in-one suites
- API access and AI integrations on the team plans
- White-label reports and phone support on the agency plan
Limitations
- API access, the MCP server and AI integrations are not on the entry plan
- Daily search and monthly position-check limits vary by plan
Visit site
Similarweb

AI featuresMCP-ready

Price From $125 / month

Not rated yet

Reads search performance against competitors' actual traffic, not just against rankings.
Strengths
- Search data is read against estimated traffic and market share, not rankings alone
- Site audit crawls on Similarweb's servers, so nothing runs on the user's machine
- Reports on how often a brand is mentioned and cited in AI answers, with sentiment and prompt analysis
- APIs and an MCP server expose the same data to dashboards, warehouses and AI assistants
Limitations
- Only the self-service packages are bought directly; business and enterprise pricing is quoted by sales
- Backlink coverage leans on Majestic data rather than an index of its own
- Traffic figures are estimates, so they guide planning rather than replace first-party analytics
- API billing runs on data credits, which makes the monthly cost harder to predict than a flat seat price
Visit site
SE Ranking

AI featuresMCP-ready

Price From $129 / month

Not rated yet

An all-in-one SEO platform covering keyword research, rank tracking, site audits, backlinks and competitor research.
Strengths
- Covers keyword research, rank tracking, site audits, backlinks and competitor research in one platform
- Lower entry price than several rival all-in-one suites
- AI search tracking across AI Overviews, ChatGPT, Gemini and Perplexity
- API and an MCP server for AI assistants
Limitations
- API access is a paid add-on or a dedicated plan rather than being included on the entry plan
- The Agency Pack and AI Search features are priced as separate add-ons
Visit site
Seobility

AI features

Price Free; Premium from EUR 49.90 / month

Not rated yet

An all-in-one SEO suite for site audits, rank tracking, keyword research and backlinks, with a free plan.
Strengths
- All-in-one: site audit, rank tracking, keyword research and backlinks in one suite
- A genuinely usable free Basic plan for one project
- Daily desktop and mobile ranking updates on Premium
- Full AI Overview reports with source analysis on the paid plans
Limitations
- The free plan is limited to one project, 1,000 pages per crawl and 10 tracked keywords
- Keyword and backlink data coverage is not stated on the pricing page
Visit site
Mangools

Not rated yet

A beginner-friendly set of five SEO tools for keyword research, SERP analysis, rank tracking and backlinks.
Strengths
- Five SEO tools (keyword research, SERP analysis, rank tracking, backlinks and site metrics) in one subscription
- Simple, beginner-friendly interface
- Localised keyword and SERP data with city-level locations
- A public API
Limitations
- No dedicated technical site audit or crawler
- Aimed at freelancers and small teams rather than large enterprises
Visit site
Search Atlas

AI featuresMCP-ready

Price From $79 / month

Not rated yet

An SEO platform whose OTTO agent deploys technical and on-page fixes to your site instead of handing you a task list.
Strengths
- OTTO SEO deploys fixes to the live site through a pixel, a Cloudflare Worker or a CMS connector
- Keyword, backlink, site audit, content and local SEO in one subscription
- AI visibility tracking across ChatGPT, Gemini and Google AI Mode from the Growth plan
- Official MCP server and documented REST API
- Every trial comes with a free one-to-one onboarding session
Limitations
- White-label dashboards, client portals and client accounts start at the Pro plan
- Usage is metered in Universal Credits, so the real limit depends on which tasks consume them
- Starter includes no AI visibility tracking
- Keyword research API access is limited to custom enterprise plans
Visit site
Yoast SEO

AI features

Price From $118.80 / year

Not rated yet

A WordPress SEO plugin for on-page and readability analysis, schema and redirects.
Strengths
- Free plugin with real-time on-page SEO and readability analysis
- Automatic structured data with E-E-A-T signals
- Premium bundles the Local, Video and News SEO plugins
- AI-generated titles and meta descriptions in Premium
Limitations
- Optimises the site it runs on: no keyword research, rank tracking or backlinks
- Redirect manager and AI features require the paid Premium plugin
Visit site
Clearscope

AI features

Price From $129 / month

Not rated yet

A content optimisation tool that grades writing against target terms and tracks brand visibility in AI search.
Strengths
- A focused content editor that grades writing against top-ranking pages for a target keyword
- Topic explorations and AI-assisted content drafts
- Brand-visibility tracking across AI search assistants
- Unlimited users and projects on every plan
Limitations
- Focused on content; it does not track keyword rankings, run site audits or analyse backlinks
- Monthly caps on tracked prompts, pages and drafts vary by plan
Visit site
SEOPress

AI features

Price Free; PRO from $49 / year

Not rated yet

A WordPress SEO plugin with a free core, a flat-priced PRO licence, and rank and backlink tracking as an add-on.
Strengths
- Free version on WordPress.org, and PRO renews at the same price every year
- PRO for unlimited sites costs 149 dollars a year
- Rank tracking from its own search result crawls and Majestic backlink data inside WordPress, with Insights
- White label for agencies
Limitations
- Rank and backlink tracking cost extra, at 99 dollars a year per site for Insights
- No keyword research database
- Optimises only the site it runs on: no competitor research beyond the tracked keywords
- AI Credits are a separate monthly subscription unless you bring your own provider key
Visit site
Screaming Frog SEO Spider

AI features

Price £199 / year

Not rated yet

A desktop website crawler for technical SEO audits, flagging over 300 issues across a site.
Strengths
- Deep technical crawler that flags over 300 issues, with JavaScript rendering
- Flat annual licence rather than a per-credit subscription
- Connects to Google Analytics, Search Console, PageSpeed Insights and external link data
- Runs on Windows, macOS and Linux, with a free version for small sites
Limitations
- No keyword research, rank tracking or own backlink index
- Free version is capped at 500 URLs per crawl
Visit site
Vicin

AI features

Price From $39 / month

Not rated yet

Local SEO and marketing intelligence platform that sets Google data, map rankings, reviews and competitors side by side.
Strengths
- One price per band of businesses, and the vendor states every paid plan includes the same core features
- Maps rank grids, profile and landing page audits, link gaps and AI answer visibility in one login
- Reads Google Ads, Analytics and Search Console without changing them; profile edits and review replies only after confirmation
- Keeps each client business separate within one agency account
Limitations
- Offered for business use in the United States, per its terms
- Local Grid tracks up to five keywords per business, recaptured every 14 days
- Does not connect to CRM or phone systems
- Paid charges are non-refundable unless the purchase terms or the law say otherwise
Visit site

SEO Tools

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths

Limitations

Strengths