For software vendors

Get in front of buyers who are ready to decide.

Cataleo is a neutral, data-driven comparison directory. List your software for free, keep your profile accurate, and reach people who are actively choosing a tool, not just browsing.

See advertising options

Free to list · Rankings are never for sale · Every paid placement is labeled

Already listed? Find your tool and claim it right on its page. Browse the categories

Why list here

A smaller audience, closer to a decision.

We'd rather send you ten buyers comparing their shortlist than a thousand who wandered in. Everything about Cataleo is built for the moment before a choice.

High-intent visitors

People arrive weighing options they already know they need, not skimming the top of the funnel.
A profile you control

Claim your listing and keep the details, pricing, and features accurate, in your own words.
Clicks you can trust

Interested buyers reach your site through tracked, clearly disclosed links.

Free forever

Claim your listing and make it yours.

Owning your profile costs nothing and never will. We'd rather have an accurate directory than a gated one.

Verified vendor badge Buyers see the profile is maintained by you.
Full profile Description, features, pricing, and integrations.
Media A product video and a screenshot gallery.
A link to your site A call-to-action button to your site, plus downloads.

An example of a claimed profile.

Ways to advertise

When you want reach, choose a lane.

Every option below lives in its own labeled space, structurally separate from the organic rankings. You can buy visibility. You can't buy a better position in the comparison.

Self-serve · pay per click

Category banners

Pick the categories you want to appear in and show a banner to buyers browsing them. You set a budget, choose what a click is worth, and pause anytime. When the budget runs out, the banner simply stops. If nobody books a category, it shows no banner at all.

Several advertisers in one category rotate evenly, so a category never feels sold to the highest bidder. You watch impressions, clicks, and spend live in your dashboard.

Where it shows Shown on the category pages you choose.

You upload the artwork with a small reserved corner. We add the "Ad" label automatically, in the reader’s language, so the disclosure is always correct. · e.g. 1.00 EUR / click, prepaid.

The "Ad" label is placed by us, not baked into your file.

At launch

Featured placement

A labeled, highlighted slot inside a category, shown among the tools that already fit it. It catches the eye and breaks ties between comparable options. It never reorders the ranking underneath, and it always carries a "Sponsored" label.

Where it shows Shown inside a category's tool list.

Only ever shown among tools that genuinely fit the category. Fit comes first, the label makes the rest honest.

Highlighted and labeled above an unchanged ranking.

At launch

Comparison and alternative slots

Appear as a clearly labeled option on high-intent pages, the "X vs Y" comparisons and the "alternatives to X" lists where buyers are closest to choosing. It is the most valuable real estate on the site, so it stays clearly marked and separate from the neutral results.

Where it shows Shown on the X-vs-Y and "alternatives to X" pages.

Shown as a labeled suggestion, never mixed into the neutral comparison table itself.

A labeled slot beside the neutral alternatives.

Book directly

Direct display

Prefer a fixed deal over pay-per-click? Book a category’s banner slot exclusively for a set period, flat rate, and own it outright instead of rotating with others. Same placement, same honest labeling, booked directly with us.

Where it shows The same category-page slot, booked exclusively for a set period.

Your own creative, booked directly. Clearly framed as advertising, kept out of the content it sits beside.

The same slot as a category banner, held by one advertiser.

Rolling out

Newsletter and sponsored features

Once the audience is there, sponsor a clearly marked feature or a newsletter edition. Always labeled as sponsored, so readers know exactly what they are looking at, and so does Google.

Where it shows Shown in the Cataleo newsletter.

Arrives with the audience. We'll open it when it's worth a sponsor's money and never before.

A sponsored slot in a trusted newsletter.

Small fee · embeddable

A live rating badge for your own site.

Show your Cataleo rating where your buyers already are, on your homepage, your pricing page, your footer. The badge pulls your live score, so it's always current without you touching it. Real, verifiable social proof that links back to your full profile.

Drop in one line of code and pick a light or dark style to match your site. The live rating is unlocked with a small fee, everything else about your listing stays free.

Light and dark styles · updates itself · links to your profile.

How it works

Three steps, and the first one is free.

01

Claim

Find your tool, claim it, and verify that you represent the company.
02

Complete

Fill in your profile and media. It's yours to keep accurate from here on.
03

Choose

Go live for free, or add advertising whenever you want more reach.

Vendor FAQ

The questions vendors actually ask.

Is listing really free?

Yes. Claiming your listing, filling in your full profile, adding media, and keeping it current costs nothing. That's the base everyone gets.

Can I pay to rank higher?

No, and that's deliberate. The organic order comes from fit and real reviews. Spending buys you a labeled banner or featured slot next to the rankings, never a better place inside them.

How are ads labeled?

You upload the banner with a small reserved corner. We place the "Ad" label there automatically, in the reader’s language. The disclosure is always present because we add it, not you.

How does category-banner billing work?

You load a prepaid budget and set what a click is worth. Each valid click draws it down; at zero, the banner stops. Invalid clicks are filtered out, so you only pay for real interest.

I don't see my software listed yet.

Send us the details through the form below and we'll add it. Once it's in, you can claim it and take over the profile.

Talk to us

Ready when you are.

Tell us what you're after, a claim, a category, a sponsorship, and we'll point you to the fastest way there.

Just claiming a listing? That is self-serve and free, you do not need this form. Use "Claim your listing" at the top.

Get in front of buyers who are ready to decide.

A smaller audience, closer to a decision.

High-intent visitors

A profile you control

Clicks you can trust