CRM Comparison

Microsoft Dynamics 365 Sales vs. SugarCRM

At a glance

Best for

Best for organisations already invested in Microsoft 365 and the Power Platform that want a scalable sales CRM with Copilot AI.

Small and mid-sized
Enterprise

SugarCRM

Best for

Best for mid-market sales teams that want quote and pipeline management with business process automation and built-in AI.

Small and mid-sized
Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion	Microsoft Dynamics 365 Sales	SugarCRM
Starting price	From $65 / user / month Sales Professional billed yearly. Sales Enterprise $105 and Sales Premium $150 per user and month. Microsoft Relationship Sales on request, minimum 10 seats.	lower value From $59 / user / month Sugar Sell Standard, billed annually, with a 15-user minimum. Prices in US dollars. Sugar Market and Sugar Serve are priced on request.
API	Yes, customization and API through the Microsoft Power Platform	Yes, REST and SOAP APIs
Hosting	Cloud (SaaS)	Cloud (SaaS)
Made in	USA	Not stated
Contacts and companies	Yes, lead, account, contact and opportunity management with product and price lists, quotes, orders and invoices	Yes, account and contact management
Deal pipeline	Yes, opportunity management across the sales pipeline	Yes, lead, opportunity and pipeline management, with quote management
Email and calendar	Yes, Outlook and Microsoft 365 interoperation with email summaries and reply drafts in the app	Yes, mail and calendar integration from the Advanced edition up
Workflow automation	Through Microsoft Power Automate, which requires additional licenses	Yes, business process management and Smart Guides
Reporting and forecasting	Yes, reporting, dashboards and forecasting	Yes, reporting and analytics, with predictive lead scoring
Integrations and API	Yes, customization and API through the Power Platform	Yes, REST and SOAP APIs
AI features	Yes	Yes
Deployment	Cloud (SaaS), Browser-based	Cloud (SaaS), Browser-based
Company size	Small and mid-sized, Enterprise	Small and mid-sized, Enterprise
Integrations	Microsoft 365, Outlook, Power Automate, Power Apps	Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

Starting price Microsoft Dynamics 365 Sales From $65 / user / month SugarCRM From $59 / user / month
API Microsoft Dynamics 365 Sales Yes, customization and API through the Microsoft Power Platform SugarCRM Yes, REST and SOAP APIs
Contacts and companies Microsoft Dynamics 365 Sales Yes, lead, account, contact and opportunity management with product and price lists, quotes, orders and invoices SugarCRM Yes, account and contact management
Deal pipeline Microsoft Dynamics 365 Sales Yes, opportunity management across the sales pipeline SugarCRM Yes, lead, opportunity and pipeline management, with quote management
Email and calendar Microsoft Dynamics 365 Sales Yes, Outlook and Microsoft 365 interoperation with email summaries and reply drafts in the app SugarCRM Yes, mail and calendar integration from the Advanced edition up

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Microsoft Dynamics 365 Sales

Strengths

Deep interoperation with Microsoft 365, Outlook and the Power Platform
Copilot AI for lead and opportunity summaries, meeting preparation and email drafting on Enterprise and Premium
Scales from core sales force automation to advanced AI across three editions

Limitations

Workflow automation requires Microsoft Power Automate and additional licenses
Enterprise and Premium editions carry a premium per-user price

SugarCRM

Strengths

Quote management and business process automation built in
Sugar Intelligence adds predictive, generative and sentiment AI
Both REST and SOAP APIs

Limitations

A 15-user minimum on every Sugar Sell edition
Mail and calendar integration starts on the Advanced edition

Plans

Pricing

Microsoft Dynamics 365 Sales

Sales Professional $65 Per user and month, billed yearly. Core sales force automation, Microsoft 365 interoperation, reporting and dashboards.
Sales Enterprise $105 Per user and month, billed yearly. Adds advanced customization and Copilot.
Sales Premium $150 Per user and month, billed yearly. Adds advanced AI and Copilot capabilities.
Microsoft Relationship Sales Custom On request, minimum 10 seats.

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SugarCRM

Sugar Sell Standard $59 Per user/month billed annually, 15-user minimum. Account and contact management, lead, opportunity, quote and pipeline management, business process management, reporting and mobility.
Sugar Sell Advanced $85 Per user/month billed annually. Adds mail and calendar integration, case and bug tracking, Sugar Intelligence, sales-i and Smart Guides.
Sugar Sell Premier $135 Per user/month billed annually. Adds geo mapping, Discover, double file and data storage, enhanced support and a LinkedIn connector.

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What users say

Review Scores · opens after launch

Microsoft Dynamics 365 Sales

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

SugarCRM

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Microsoft Dynamics 365 Sales https://www.microsoft.com/en-us/dynamics-365/products/sales · checked against the official source on 2026-08-22

SugarCRM https://www.sugarcrm.com · checked against the official source on 2026-08-21

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.