Best for
Best for agencies, startups and venture teams that win work through relationships and want enrichment and follow-ups handled inside the CRM.
- Small and mid-sized
- Enterprise
CRM Comparison
folk vs. Keap
At a glance
At a glance
Best for
Best for small businesses that want CRM, email marketing and sales automation together in a single automation-first platform.
- Freelancers
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | folk | Keap |
|---|---|---|
| Starting price | lower value From $24 / member / month Standard billed annually; $30 per member billed monthly. Premium is $48 billed annually or $60 monthly, Enterprise $80 billed annually or $100 monthly. Prices in US dollars, per member. | From $249 / month Effective monthly rate billed annually ($2,988 / year); $299 / month billed monthly. Includes 2 users, additional users $39 / month; price scales with contact volume. |
| Free trial | 14-day free trial with all premium features, no credit card required | Free trial available |
| API | Yes, API access from the Premium plan, documented at developer.folk.app | Yes, an API with webhooks plus a native Zapier integration |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Contacts and companies | Yes, contacts and companies in customisable groups, with one-click enrichment for missing emails and phone numbers and a folkX Chrome extension that imports leads from LinkedIn | Yes, contact management with segmentation, custom fields and lead scoring |
| Deal pipeline | Yes, shared pipelines across the sales cycle with roles and permissions; custom objects and deals from the Premium plan | Yes, a sales pipeline with lead scoring |
| Email and calendar | Yes, Gmail and Outlook email and calendar sync plus WhatsApp sync; email sequences from the Premium plan | Yes, email marketing with broadcasts and newsletters, appointment scheduling, and Gmail and Outlook sync |
| Workflow automation | Yes, a workflow assistant that triggers personalised email campaigns on defined triggers, alongside follow-up, recap and research assistants | Yes, marketing and sales automation with an AI Automation Assistant |
| Reporting and forecasting | Yes, sales dashboards, with dashboards and full interaction history from the Premium plan | Yes, reporting and analytics |
| Integrations and API | Yes, API access from the Premium plan, with developer documentation; connects to Gmail, Outlook, WhatsApp, Feedly and Zapier | Yes, an API with webhooks and a native Zapier integration |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Onboarding | more entries Documentation and knowledge base, Video tutorials, Guided onboarding | Guided onboarding |
| Company size | Small and mid-sized, Enterprise | Freelancers, Small and mid-sized |
| Integrations | more entries Gmail, Outlook, LinkedIn, WhatsApp, Zapier, Feedly | Zapier, Gmail, Outlook, PayPal, Stripe |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price folk From $24 / member / month Keap From $249 / month
- Free trial folk 14-day free trial with all premium features, no credit card required Keap Free trial available
- Company size folk Small and mid-sized, Enterprise Keap Freelancers, Small and mid-sized
- API folk Yes, API access from the Premium plan, documented at developer.folk.app Keap Yes, an API with webhooks plus a native Zapier integration
- Contacts and companies folk Yes, contacts and companies in customisable groups, with one-click enrichment for missing emails and phone numbers and a folkX Chrome extension that imports leads from LinkedIn Keap Yes, contact management with segmentation, custom fields and lead scoring
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
folk
Strengths
- One-click enrichment and a LinkedIn import extension cut manual data entry
- Four AI assistants cover follow-up timing, recaps, company research and email workflows
- Gmail, Outlook, calendar and WhatsApp sync keep conversations on the contact record
Limitations
- No free plan, only a 14-day trial
- Custom objects, email sequences, dashboards and API access all start on the Premium plan
- Enrichment, AI fields and messages are metered by monthly credits per member
Keap
Strengths
- Strong marketing and sales automation aimed at small businesses
- Bundles email marketing, invoicing and payments, appointment scheduling and SMS in one platform
- AI Content Assistant and AI Automation Assistant included
- API with webhooks and a native Zapier integration
Limitations
- Single plan starting at an effective $249 / month is high for very small teams
- Includes only 2 users; additional users and larger contact volumes raise the price
Plans
Pricing
folk
- Standard $24 / member / month Billed annually; $30 billed monthly. Pipeline management, email campaigns, contact enrichment, AI assistants, the LinkedIn extension and email, calendar and WhatsApp sync. 500 enrichment credits, 2,000 AI field credits and 2,000 messages per member.
- Premium $48 / member / month Billed annually; $60 billed monthly. Adds custom objects and deals, email sequences, workspace roles, dashboards, API access and full interaction history. 1,000 enrichment credits, 5,000 AI field credits and 5,000 messages per member.
- Enterprise $80 / member / month Billed annually; $100 billed monthly. Adds custom credit limits, security controls, group-level permissions, a dedicated account manager, 1:1 onboarding, custom integrations and priority support.
Keap
- Keap From $249 / month Single plan billed annually ($2,988 / year), or $299 / month billed monthly. Includes 2 users; additional users $39 / month. Price scales with contact volume.
What users say
Review Scores · opens after launch
folk
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Keap
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
folk https://folk.app · checked against the official source on 2026-09-05
Keap https://keap.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.