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Email Marketing Comparison

beehiiv vs. EmailOctopus

At a glance

At a glance

beehiiv

Best for

Best for newsletter creators and media teams that want audience growth and monetization built into the platform.

  • Freelancers
  • Small and mid-sized
  • Enterprise

EmailOctopus

Best for

Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.

  • Freelancers
  • Small and mid-sized

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion beehiiv EmailOctopus
Starting price Free plan; Scale from $43 / month Scale covers up to 100,000 subscribers, around $517 billed annually. Max $96 / month, Enterprise custom. Priced by subscriber count. lower value From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month.
Free trial Free Launch plan for up to 2,500 subscribers Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding
API Yes, API and webhooks on all plans; a Send API on Max Yes, a public API to manage lists, contacts, campaigns and automations
Hosting Cloud (SaaS) Cloud (SaaS)
Campaign types Yes, newsletters and email campaigns, plus a no-code website builder and podcast hosting Yes, email newsletters and campaigns, with scheduled sending
Automation and journeys Yes, email automations on the paid plans, with click-triggered automations on Max Yes, automated sequences that engage subscribers based on triggers
Segmentation and personalisation Yes, audience segmentation, dynamic content, and surveys and polls Yes, segmentation using custom fields and tags
Templates and editor Yes, a drag-and-drop newsletter editor and templates, plus an AI website builder Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours
Deliverability and testing Optimized deliverability across all plans Yes, with over a decade of email delivery experience and real-time open and click reporting
Ecommerce and CRM data Yes, Stripe-powered paid subscriptions with a 0% take rate on paid plans, digital products and a built-in ad network Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way
Integrations and API Yes, API access and webhooks, a Send API on Max, plus a beehiiv MCP server Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations
AI features stated Yes No
MCP-ready stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Onboarding Not stated Documentation and knowledge base, Video tutorials
Company size more entries Freelancers, Small and mid-sized, Enterprise Freelancers, Small and mid-sized
Integrations Stripe, Zapier, Google Analytics Zapier, WordPress, Shopify

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price beehiiv Free plan; Scale from $43 / month EmailOctopus From $9 / month
  • Free trial beehiiv Free Launch plan for up to 2,500 subscribers EmailOctopus Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding
  • Company size beehiiv Freelancers, Small and mid-sized, Enterprise EmailOctopus Freelancers, Small and mid-sized
  • AI features beehiiv Yes EmailOctopus No
  • MCP-ready beehiiv Yes EmailOctopus No

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

beehiiv

Strengths

  • Growth and monetization built in, with an ad network, paid subscriptions and a recommendation network
  • Generous free plan for up to 2,500 subscribers with unlimited sends
  • No-code website builder and podcast hosting alongside the newsletter
  • Offers a beehiiv MCP server for external AI agents

Limitations

  • Automations and the ad network require a paid plan
  • Priced by subscriber count, so cost grows with the list

EmailOctopus

Strengths

  • Generous free plan for up to 2,500 subscribers and 10,000 emails per month
  • Low-cost Pro plan from $9 per month
  • Automation, tag-based segmentation, and landing pages and forms
  • Public API and over 1,000 integrations

Limitations

  • The free plan carries EmailOctopus branding
  • The lowest Pro price is billed yearly

Plans

Pricing

beehiiv

  • Launch $0 / month Up to 2,500 subscribers, with unlimited email sends, a website and podcast hosting. No automations or ad network.
  • Scale From $43 / month Up to 100,000 subscribers. Adds automations, the ad network, a 0% take rate on paid subscriptions, digital products and 3 team seats. Around $517 billed annually.
  • Max From $96 / month Adds removed branding, the Send API, audio newsletters, up to 10 publications and unlimited team seats. Around $1,151 billed annually.
  • Enterprise Not stated Custom pricing for 100K+ subscribers, with dedicated IPs, SSO and a dedicated account manager.
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EmailOctopus

  • Starter $0 / month Up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding.
  • Pro From $9 / month Billed yearly; removes branding and adds custom email design, unlimited landing pages, forms and reports. The price scales with the number of subscribers.
Visit site

What users say

Review Scores · opens after launch

beehiiv

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

EmailOctopus

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

beehiiv https://www.beehiiv.com · checked against the official source on 2026-08-21

EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.