CataleoSoftware
Get Your Software Listed Get Listed

Email Marketing Comparison

EmailOctopus vs. Mailjet

At a glance

At a glance

EmailOctopus

Best for

Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.

  • Freelancers
  • Small and mid-sized

Mailjet

Best for

Best for teams and developers that want one platform for both marketing campaigns and transactional email, priced by send volume.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion EmailOctopus Mailjet
Starting price From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month. From $9 / month Starter plan; priced by monthly email volume. A free plan is available.
Free trial Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding Free plan with 6,000 emails per month (200 per day)
API Yes, a public API to manage lists, contacts, campaigns and automations Yes, a Send API and SMTP relay on all paid plans
Hosting Cloud (SaaS) Cloud (SaaS)
Campaign types Yes, email newsletters and campaigns, with scheduled sending Yes, marketing campaigns and newsletters plus transactional email, with landing pages on Premium
Automation and journeys Yes, automated sequences that engage subscribers based on triggers Yes, automations on the Premium plan
Segmentation and personalisation Yes, segmentation using custom fields and tags Yes, segmentation from the Essential plan, with dynamic content on Premium
Templates and editor Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours Yes, an advanced drag-and-drop editor on every plan
Deliverability and testing Yes, with over a decade of email delivery experience and real-time open and click reporting Yes, A/B testing on Premium, with a dedicated IP available on higher-volume plans
Ecommerce and CRM data Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way Through connectors rather than a built-in store sync: Mailjet ships its own plugins for WordPress with WooCommerce and for PrestaShop, while the other ecommerce and CRM entries in its integrations directory, among them Shopify, HubSpot and Salesforce, are connected through Zapier or another iPaaS partner
Integrations and API Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations Yes, a Send API and SMTP relay on all paid plans
AI features No stated Yes
MCP-ready No stated Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Not stated Email helpdesk, Phone, Chat
Onboarding Documentation and knowledge base, Video tutorials more entries Documentation and knowledge base, Video tutorials, Guided onboarding
Company size Freelancers, Small and mid-sized more entries Freelancers, Small and mid-sized, Enterprise
Integrations Zapier, WordPress, Shopify more entries WordPress, WooCommerce, PrestaShop, Drupal, Joomla, Squarespace, Webflow, Shopify, BigCommerce, Stripe, PayPal, Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics CRM, Segment, Zapier, Make, n8n, Slack, Zendesk, Intercom, Google Sheets, Airtable, Typeform, Sinch Engage

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial EmailOctopus Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding Mailjet Free plan with 6,000 emails per month (200 per day)
  • Company size EmailOctopus Freelancers, Small and mid-sized Mailjet Freelancers, Small and mid-sized, Enterprise
  • AI features EmailOctopus No Mailjet Yes
  • MCP-ready EmailOctopus No Mailjet Yes
  • API EmailOctopus Yes, a public API to manage lists, contacts, campaigns and automations Mailjet Yes, a Send API and SMTP relay on all paid plans

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

EmailOctopus

Strengths

  • Generous free plan for up to 2,500 subscribers and 10,000 emails per month
  • Low-cost Pro plan from $9 per month
  • Automation, tag-based segmentation, and landing pages and forms
  • Public API and over 1,000 integrations

Limitations

  • The free plan carries EmailOctopus branding
  • The lowest Pro price is billed yearly

Mailjet

Strengths

  • Priced by email volume, with unlimited contacts on the Essential and Premium plans
  • Advanced drag-and-drop editor on every plan, including the free tier
  • Send API and SMTP relay for transactional email on all paid plans
  • Free plan with 6,000 emails per month

Limitations

  • Automations, A/B testing and dynamic content are reserved for the Premium plan
  • The Free and Starter plans cap contacts at 1,000 and 2,000

Plans

Pricing

EmailOctopus

  • Starter $0 / month Up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding.
  • Pro From $9 / month Billed yearly; removes branding and adds custom email design, unlimited landing pages, forms and reports. The price scales with the number of subscribers.
Visit site

Mailjet

  • Free $0 / month 6,000 emails per month (200 per day), up to 1,000 contacts, with the advanced drag-and-drop editor.
  • Starter From $9 / month 8,000 emails per month, up to 2,000 contacts, with online support.
  • Essential From $17 / month 15,000 emails per month, unlimited contacts, segmentation and no daily send limit.
  • Premium From $27 / month Adds automations, A/B testing, dynamic content, landing pages and up to 20 subaccounts, plus priority support, with phone and chat support from 50,000 emails a month.
  • Custom Not stated Custom enterprise plans for high-volume senders, with a dedicated technical account manager, unlimited subaccounts, phone and chat support and guided onboarding, training and consulting.
Visit site

What users say

Review Scores · opens after launch

EmailOctopus

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Mailjet

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22

Mailjet https://www.mailjet.com · checked against the official source on 2026-08-21

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.