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Email Marketing Comparison

EmailOctopus vs. Mailmodo

At a glance

At a glance

EmailOctopus

Best for

Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.

  • Freelancers
  • Small and mid-sized

Mailmodo

Best for

Best for marketing teams that want interactive AMP emails, where forms and surveys run inside the inbox, backed by AI drafting and automation.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion EmailOctopus Mailmodo
Starting price lower value From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month. From $149 / month Lite plan, billed annually, for 500 contacts and 2,000 email credits per month; higher plans add contacts and credits.
Free trial Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding Free trial available
API Yes, a public API to manage lists, contacts, campaigns and automations Yes, an API, with integrations for Zapier, HubSpot, Customer.io and Clevertap
Hosting Cloud (SaaS) Cloud (SaaS)
Made in Not stated United States
Campaign types Yes, email newsletters and campaigns, with scheduled sending Yes, email newsletters and bulk campaigns, AMP interactive emails, and transactional email
Automation and journeys Yes, automated sequences that engage subscribers based on triggers Yes, email sequences and prebuilt automation templates
Segmentation and personalisation Yes, segmentation using custom fields and tags Yes, contact segmentation, with AI segment generation
Templates and editor Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours Yes, a drag-and-drop editor with AI template and subject-line generation and a brand kit
Deliverability and testing Yes, with over a decade of email delivery experience and real-time open and click reporting Yes, a managed deliverability service: Mailmodo monitors its own sending IPs, keeps bulk and transactional mail on separate sending streams, provides its own high-reputation SMTP, and its in-house experts run a deliverability audit of email health, performance and domain reputation, then plan domain warm-up and safe volume increases
Ecommerce and CRM data Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way Yes, integrations with HubSpot, Customer.io and Clevertap for CRM data
Integrations and API Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations Yes, an API, plus integrations for Zapier, HubSpot, Customer.io and Clevertap
AI features No stated Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Not stated Email helpdesk, Chat, Phone
Onboarding more entries Documentation and knowledge base, Video tutorials Documentation and knowledge base
Company size Freelancers, Small and mid-sized Small and mid-sized, Enterprise
Integrations Zapier, WordPress, Shopify more entries HubSpot, Customer.io, Clevertap, Zapier, Make, Google Sheets, Mailchimp, Shopify, Segment, Mixpanel, Twilio, Zoom, Google Calendar, Intercom, Zendesk, MoEngage, WebEngage

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price EmailOctopus From $9 / month Mailmodo From $149 / month
  • Free trial EmailOctopus Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding Mailmodo Free trial available
  • Company size EmailOctopus Freelancers, Small and mid-sized Mailmodo Small and mid-sized, Enterprise
  • AI features EmailOctopus No Mailmodo Yes
  • API EmailOctopus Yes, a public API to manage lists, contacts, campaigns and automations Mailmodo Yes, an API, with integrations for Zapier, HubSpot, Customer.io and Clevertap

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

EmailOctopus

Strengths

  • Generous free plan for up to 2,500 subscribers and 10,000 emails per month
  • Low-cost Pro plan from $9 per month
  • Automation, tag-based segmentation, and landing pages and forms
  • Public API and over 1,000 integrations

Limitations

  • The free plan carries EmailOctopus branding
  • The lowest Pro price is billed yearly

Mailmodo

Strengths

  • AMP interactive emails with forms, surveys and carts inside the inbox
  • AI generates templates, subject lines and segments
  • Email sequences and prebuilt automation templates
  • Integrations for HubSpot, Customer.io, Clevertap and Zapier

Limitations

  • Higher entry price than most email tools, from $149 per month
  • Plans start at 500 contacts

Plans

Pricing

EmailOctopus

  • Starter $0 / month Up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding.
  • Pro From $9 / month Billed yearly; removes branding and adds custom email design, unlimited landing pages, forms and reports. The price scales with the number of subscribers.
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Mailmodo

  • Lite From $149 / month Billed annually; 500 contacts, 2,000 email credits per month and one team member.
  • Pro From $199 / month Billed annually; 500 contacts, 3,000 email credits per month and three team members.
  • Max Not stated Unlimited email credits and five team members, quoted by sales.
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What users say

Review Scores · opens after launch

EmailOctopus

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Mailmodo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22

Mailmodo https://www.mailmodo.com · checked against the official source on 2026-08-22

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.