Best for
Best for creators, designers and small businesses that want beautifully designed emails without a steep learning curve.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
Flodesk vs. Mailgun
At a glance
At a glance
Best for
Best for engineering teams sending at high volume that need an API and SMTP relay, with the option of an EU data centre.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Flodesk | Mailgun |
|---|---|---|
| Starting price | Free plan; paid from $19 / month Lite billed annually at 1,000 subscribers, or $25 / month billed monthly. Every paid price scales with the active subscriber count, and annual billing includes one month free. Priced in US dollars worldwide. | lower value Free tier; Basic from $15 / month Basic $15 per month for 10,000 emails, Foundation $35 for 50,000 and Scale $90 for 100,000, then Enterprise on request. Overage is $1.80 per 1,000 on Basic and Foundation and $1.10 on Scale. Foundation and Scale are free for the first month. |
| Free trial | Free plan available, plus free trials on the paid plans | Free tier: 100 emails per day |
| API | Yes, a developer API with webhooks and a Model Context Protocol server; API keys are available on paid plans but not on free or trial accounts | Yes, RESTful email API and SMTP relay, with official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go |
| Hosting | Cloud (SaaS) | Cloud (SaaS), with data centres in the US and the EU |
| Campaign types | Yes, email campaigns, plus forms, landing pages and, on the top plan, sales pages | Transactional and bulk sending over the RESTful API or the SMTP relay, batch sending of up to 1,000 personalised messages per call, scheduled messages, and inbound routing that parses received mail into UTF-8 JSON |
| Automation and journeys | Yes, workflow automations on the paid plans, unlimited on Pro and above | No journey builder. Sends are triggered by your own application, with message scheduling and Send Time Optimization placing individual messages when a recipient is most likely to engage. |
| Segmentation and personalisation | Yes, audience segmentation | Per-recipient personalisation through batch sending, which substitutes recipient variables for up to 1,000 addresses in a single API call; mailing lists are documented in the user manual. |
| Templates and editor | Yes, designer-made templates and a visual editor | Reusable templates, documented in the user manual alongside mailing lists, batch sending and scheduling; there is no drag-and-drop campaign designer in the sending product |
| Deliverability and testing | Yes, subject line A/B testing that sends two variants to part of the list and the winner to the rest after 24 hours, with side-by-side results, plus AI subject line recommendations, content and sequence testing through split-path workflows, a send time optimizer, resend to unopens and a dedicated IP as a paid add-on | Authentication covers SPF, DKIM, DMARC and BIMI, with suppression management and an email validation API. Deeper tooling sits in Mailgun Optimize, priced separately: inbox placement testing down to the tab or folder, blocklist and spam trap monitoring with Google Postmaster Tools and Microsoft SNDS integration, preview rendering on 100+ devices and clients, and deliverability consulting. One dedicated IP is included from Foundation; extra IPs are $59 per month. |
| Ecommerce and CRM data | Yes, integrated checkouts, sales pages and subscriptions with payment processing on the Everything plan | No store or CRM data model of its own; orders and customer records stay in the system they come from. The integrations directory connects Salesforce, Salesforce Agentforce Marketing, HubSpot, SAP S/4HANA Private Cloud Edition and WordPress, whose free Mailgun plugin also carries the mail from plugins running on it such as WooCommerce. Shopify runs through Zapier rather than a Shopify app, triggering on events such as a new order to send a message or add the customer to a Mailgun list. |
| Integrations and API | Yes, a developer API with webhooks plus a Model Context Protocol server, included on every paid plan, alongside native integrations and Zapier and Pabbly Connect | Yes, RESTful email API and SMTP relay, plus an SMTP API for finer sending control, webhooks for real-time event data and an email validation API. Official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go. |
| AI features | stated Yes | No |
| MCP-ready | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Community forum | more entries Email helpdesk, Phone, Chat |
| Onboarding | more entries Documentation and knowledge base, Live online demos and webinars | Documentation and knowledge base |
| Company size | Freelancers, Small and mid-sized | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Shopify, Canva, Instagram, Squarespace, Wix, ThriveCart, ManyChat, HoneyBook, Interact, BookFunnel, Zapier, Pabbly Connect | more entries Salesforce, HubSpot, Shopify, WordPress, WooCommerce, SAP S/4HANA, Zapier, Make, n8n, Pipedream, Workato, Slack, Asana, Google Analytics, Datadog, Splunk, Heroku, GitHub Actions, Replit, Lovable |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Flodesk Free plan; paid from $19 / month Mailgun Free tier; Basic from $15 / month
- Free trial Flodesk Free plan available, plus free trials on the paid plans Mailgun Free tier: 100 emails per day
- Company size Flodesk Freelancers, Small and mid-sized Mailgun Freelancers, Small and mid-sized, Enterprise
- Hosting Flodesk Cloud (SaaS) Mailgun Cloud (SaaS), with data centres in the US and the EU
- Support Flodesk Email helpdesk, Community forum Mailgun Email helpdesk, Phone, Chat
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Flodesk
Strengths
- Design-led templates and a simple visual builder
- Free plan with forms, landing pages and segmentation
- Sell directly with checkouts, sales pages and subscriptions on the top plan
Limitations
- Workflow automations require a paid plan
- Advanced analytics and reporting are limited to the higher plans
Mailgun
Strengths
- RESTful API and SMTP relay as two routes into the same sending infrastructure
- Batch sending of up to 1,000 fully personalised messages in one API call
- Data centres in both the US and the EU
- Official SDKs for seven languages
- Inbound routing parses received mail into UTF-8 JSON for other systems
Limitations
- Log retention is one day on Free and Basic and five days on Foundation
- Deliverability tooling sits in Mailgun Optimize and is priced separately from sending
- No journey or campaign builder; marketing automation lives in the sibling product Mailjet
- Additional dedicated IPs cost $59 per month each
- Phone and chat support require the Scale plan
- Messages sent in test mode are still charged
Plans
Pricing
Flodesk
- Free $0 / month No subscriber limit, with forms, landing pages, link in bio, designer templates and audience segmentation.
- Lite $25 / month Up to 25,000 subscribers and 1 seat, with unlimited email sends, workflow automations, forms, landing pages and analytics. $19 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
- Pro $28 / month Up to 255,000 subscribers and 2 seats, adding unlimited workflows, advanced analytics and reporting and the option to remove Flodesk branding. $25 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
- Everything $54 / month Up to 255,000 subscribers and 3 seats, adding unlimited integrated checkouts, sales pages and funnels, subscriptions, payment plans and abandoned cart automations. $49 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
Mailgun
- Free $0 100 emails per day, with one day of log and message retention and knowledge centre support only.
- Basic $15 Per month for 10,000 emails, overage $1.80 per 1,000. One day of log and message retention, ticket support.
- Foundation $35 Per month for 50,000 emails, free for the first month, overage $1.80 per 1,000. Five days of log retention and one dedicated IP included.
- Scale $90 Per month for 100,000 emails, free for the first month, overage $1.10 per 1,000. 30 days of log retention, up to seven days of message retention, phone and chat support.
- Enterprise Not stated Custom pricing on request.
What users say
Review Scores · opens after launch
Flodesk
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Mailgun
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Flodesk https://flodesk.com · checked against the official source on 2026-09-05
Mailgun https://www.mailgun.com · checked against the official source on 2026-09-09
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.