Best for
Best for ecommerce and B2C teams that want email and SMS driven by a customer data platform with real-time segmentation and deep store data.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Klaviyo vs. Salesforce Marketing Cloud Account Engagement
At a glance
At a glance
Salesforce Marketing Cloud Account Engagement
Best for
Best for B2B teams already running Salesforce as their CRM, who want lead scoring, nurture and attribution on the same records their sellers work in.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Klaviyo | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Starting price | Free plan for up to 250 active profiles and 500 email sends a month The free plan also carries $5 of mobile messages and $5 of Composer usage a month, with email support for the first 60 days. Paid plans scale with the number of active profiles and the message volume on top. | From $1250 / org / month Growth+ is $1,250 per organisation and month with 10,000 contacts included, Plus+ $2,750, Advanced+ $4,400 and Premium+ $15,000 with 75,000 contacts. Extra contact blocks cost $100 per 10,000 contacts and month on Growth+, rising to $400 on Premium+. All per-month products require an annual contract. |
| Free trial | Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month | Not stated |
| API | Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations | Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | United States | Not stated |
| Campaign types | Yes, email campaigns with SMS and push from the same customer profiles | Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows |
| Automation and journeys | Yes, automation flows triggered by customer behaviour and events | Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on |
| Segmentation and personalisation | Yes, real-time segmentation with predictive analytics on unified customer profiles | Prospect tracking across online campaigns feeds rule-based dynamic content and cross-object merge fields, so messages vary on data held against the CRM record; Einstein adds lead scoring, behaviour scoring and engagement frequency |
| Templates and editor | Yes, a drag-and-drop email editor with templates | Drag-and-drop building with reusable repeater blocks and fully customisable URLs, and Einstein Content Creation drafts and iterates subject lines, email copy and landing page copy |
| Deliverability and testing | Yes, deliverability tools with reporting and revenue attribution | Email A/B testing and multivariate landing page testing, a dedicated IP address, Einstein Send Time Optimization, and advanced email analytics with email rendering and preview analysis |
| Ecommerce and CRM data | Yes, a customer data platform with deep ecommerce data and more than 350 integrations including Shopify and WooCommerce | Built on the Salesforce CRM database: Engagement History Dashboards sit on leads, contacts, accounts and opportunities, with custom object integration, a Data Cloud connector and multi-touch attribution through B2B Marketing Analytics |
| Integrations and API | Yes, a REST API with webhooks, SDKs and warehouse syncs | Daily API call allowance scaling by edition, an External Activity API with active extensions, custom object integration, and prebuilt Google Ads and Eventbrite integrations |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat, Community forum | Not stated |
| Onboarding | more entries Documentation and knowledge base, Live online demos and webinars, Personal consulting | Documentation and knowledge base, Live online demos and webinars |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Shopify, Magento 1.x, Magento 2.x, BigCommerce, WooCommerce, Wix, OpenCart, PrestaShop, Spree, Shift4Shop, Volusion | Salesforce CRM, Google Ads, Eventbrite, Salesforce Data Cloud, B2B Marketing Analytics |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Klaviyo Free plan for up to 250 active profiles and 500 email sends a month Salesforce Marketing Cloud Account Engagement From $1250 / org / month
- Company size Klaviyo Freelancers, Small and mid-sized, Enterprise Salesforce Marketing Cloud Account Engagement Small and mid-sized, Enterprise
- API Klaviyo Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations Salesforce Marketing Cloud Account Engagement Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM
- Campaign types Klaviyo Yes, email campaigns with SMS and push from the same customer profiles Salesforce Marketing Cloud Account Engagement Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows
- Automation and journeys Klaviyo Yes, automation flows triggered by customer behaviour and events Salesforce Marketing Cloud Account Engagement Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Klaviyo
Strengths
- Customer data platform with unified profiles behind email, SMS and push
- Real-time segmentation with predictive analytics
- More than 350 integrations including Shopify and WooCommerce
- Free plan for up to 250 active profiles
Limitations
- Pricing scales with the number of active profiles
- The free plan is limited to 500 email sends a month
Salesforce Marketing Cloud Account Engagement
Strengths
- Scores, engagement history and attribution sit directly on Salesforce CRM records, with no connector between marketing and sales
- Multi-touch attribution models and B2B Marketing Analytics report campaign effect against pipeline rather than against opens alone
- Einstein covers both sides of the job, scoring prospects and drafting email and landing page copy
Limitations
- Priced per organisation from $1,250 a month billed annually, so the entry cost does not scale down for a small team
- Contact allowances are the real cost driver, and extra blocks run from $100 to $400 per 10,000 contacts and month depending on edition
- Business units cost $2,000 per unit and month on top of the edition price
- The value rests on Salesforce being the system of record, which makes it a poor fit for companies running another CRM
Plans
Pricing
Klaviyo
- Free $0 / month Up to 250 active profiles, 500 email sends a month and $5 of mobile messages a month, with email support for the first 60 days.
- Email Not stated Paid email plan that scales with the number of active profiles, with higher sending allowances.
- Email and SMS Not stated Adds SMS and mobile messaging on top of the email plan, priced by active profiles and message volume.
Salesforce Marketing Cloud Account Engagement
- Growth+ $1,250 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $100 per 10,000 and month.
- Plus+ $2,750 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $150 per 10,000 and month.
- Advanced+ $4,400 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $300 per 10,000 and month.
- Premium+ $15,000 Per organisation and month, billed annually. 75,000 contacts included. Extra contacts $400 per 10,000 and month.
What users say
Review Scores · opens after launch
Klaviyo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce Marketing Cloud Account Engagement
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Klaviyo https://www.klaviyo.com · checked against the official source on 2026-09-17
Salesforce Marketing Cloud Account Engagement https://www.salesforce.com/marketing/b2b-automation/ · checked against the official source on 2026-09-15
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.