Best for
Best for ecommerce and B2C teams that want email and SMS driven by a customer data platform with real-time segmentation and deep store data.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Klaviyo vs. Salesforce Marketing Cloud
At a glance
At a glance
Best for
Best for enterprises already running Salesforce that want marketing working from the same customer profile as sales and service.
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Klaviyo | Salesforce Marketing Cloud |
|---|---|---|
| Starting price | Free plan for up to 250 active profiles and 500 email sends a month The free plan also carries $5 of mobile messages and $5 of Composer usage a month, with email support for the first 60 days. Paid plans scale with the number of active profiles and the message volume on top. | From $1500 / org / month Marketing Cloud Next Growth is $1,500 per organisation per month, billed annually; Advanced is $3,250. Personalization, Marketing Intelligence and Loyalty Management are separately priced add-ons. |
| Free trial | Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month | Not stated |
| API | Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations | Yes, prebuilt connectors and APIs across the Salesforce platform |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | United States | Not stated |
| Campaign types | Yes, email campaigns with SMS and push from the same customer profiles | Email, SMS and web messaging, with two-way SMS and WhatsApp conversations on the Advanced edition, plus forms and landing pages from Growth up |
| Automation and journeys | Yes, automation flows triggered by customer behaviour and events | Yes, multi-channel journeys from the Growth edition, path experimentation on Advanced, and Agentforce agents that assemble and optimise campaigns against a stated goal |
| Segmentation and personalisation | Yes, real-time segmentation with predictive analytics on unified customer profiles | Yes, segments generated in real time by Agentforce agents over unified profiles from Data 360 |
| Templates and editor | Yes, a drag-and-drop email editor with templates | Campaign and content creation assisted by Agentforce agents, with forms and landing pages included from the Growth edition |
| Deliverability and testing | Yes, deliverability tools with reporting and revenue attribution | Deliverability is managed and tracked inside the platform, with engagement scoring, subscriber preference management and audience refinement as the levers; testing runs to A/B/n tests, and send time and frequency are optimised per subscriber |
| Ecommerce and CRM data | Yes, a customer data platform with deep ecommerce data and more than 350 integrations including Shopify and WooCommerce | Yes, Data 360 unifies customer, campaign and revenue signals into one profile, with prebuilt connectors to Salesforce CRM and outside systems |
| Integrations and API | Yes, a REST API with webhooks, SDKs and warehouse syncs | Yes, prebuilt connectors and APIs across the Salesforce ecosystem, including Service Cloud and Data 360 |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat, Community forum | Not stated |
| Onboarding | more entries Documentation and knowledge base, Live online demos and webinars, Personal consulting | Documentation and knowledge base |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Enterprise |
| Integrations | Shopify, Magento 1.x, Magento 2.x, BigCommerce, WooCommerce, Wix, OpenCart, PrestaShop, Spree, Shift4Shop, Volusion | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Klaviyo Free plan for up to 250 active profiles and 500 email sends a month Salesforce Marketing Cloud From $1500 / org / month
- Company size Klaviyo Freelancers, Small and mid-sized, Enterprise Salesforce Marketing Cloud Enterprise
- API Klaviyo Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations Salesforce Marketing Cloud Yes, prebuilt connectors and APIs across the Salesforce platform
- Campaign types Klaviyo Yes, email campaigns with SMS and push from the same customer profiles Salesforce Marketing Cloud Email, SMS and web messaging, with two-way SMS and WhatsApp conversations on the Advanced edition, plus forms and landing pages from Growth up
- Automation and journeys Klaviyo Yes, automation flows triggered by customer behaviour and events Salesforce Marketing Cloud Yes, multi-channel journeys from the Growth edition, path experimentation on Advanced, and Agentforce agents that assemble and optimise campaigns against a stated goal
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Klaviyo
Strengths
- Customer data platform with unified profiles behind email, SMS and push
- Real-time segmentation with predictive analytics
- More than 350 integrations including Shopify and WooCommerce
- Free plan for up to 250 active profiles
Limitations
- Pricing scales with the number of active profiles
- The free plan is limited to 500 email sends a month
Salesforce Marketing Cloud
Strengths
- List prices are published, which is unusual for an enterprise marketing suite
- Agentforce agents build segments, create campaigns and optimise performance inside the platform
- Data 360 unifies customer, campaign and revenue data with the rest of Salesforce
- Two-way SMS and WhatsApp conversations on the Advanced edition
Limitations
- Licensed per organisation per month and billed annually, so the entry cost does not scale down with a small list
- Personalization, Marketing Intelligence and Loyalty Management are add-ons starting at $8,000 per organisation per month
- Several distinct products share the Marketing Cloud name, so the edition matters more than the brand
- Deliverability tooling is not set out on the public pricing or product pages
Plans
Pricing
Klaviyo
- Free $0 / month Up to 250 active profiles, 500 email sends a month and $5 of mobile messages a month, with email support for the first 60 days.
- Email Not stated Paid email plan that scales with the number of active profiles, with higher sending allowances.
- Email and SMS Not stated Adds SMS and mobile messaging on top of the email plan, priced by active profiles and message volume.
Salesforce Marketing Cloud
- Marketing Cloud Next Growth $1,500 Per organisation per month, billed annually. Agentforce campaign creation, multi-channel journeys, forms and landing pages.
- Marketing Cloud Next Advanced $3,250 Per organisation per month, billed annually. Adds path experimentation and two-way conversations for SMS and WhatsApp.
- Salesforce Personalization $8,000 Add-on, per organisation per month billed annually. Web, mobile app and email personalisation, Agentforce decisioning, product and content recommendations.
- Marketing Intelligence $10,000 Add-on, per organisation per month billed annually. Agentforce paid media optimisation, AI campaign summaries, data enrichment and visualisations.
- Loyalty Management $20,000 Add-on, per organisation per month billed annually. Agentforce loyalty promotion creation, CRM loyalty analytics and dynamic promotions management.
What users say
Review Scores · opens after launch
Klaviyo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce Marketing Cloud
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Klaviyo https://www.klaviyo.com · checked against the official source on 2026-09-17
Salesforce Marketing Cloud https://www.salesforce.com/marketing/ · checked against the official source on 2026-09-07
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.