Best for
Best for engineering teams sending at high volume that need an API and SMTP relay, with the option of an EU data centre.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Mailgun vs. Salesforce Marketing Cloud Account Engagement
At a glance
At a glance
Salesforce Marketing Cloud Account Engagement
Best for
Best for B2B teams already running Salesforce as their CRM, who want lead scoring, nurture and attribution on the same records their sellers work in.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Mailgun | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Starting price | lower value Free tier; Basic from $15 / month Basic $15 per month for 10,000 emails, Foundation $35 for 50,000 and Scale $90 for 100,000, then Enterprise on request. Overage is $1.80 per 1,000 on Basic and Foundation and $1.10 on Scale. Foundation and Scale are free for the first month. | From $1250 / org / month Growth+ is $1,250 per organisation and month with 10,000 contacts included, Plus+ $2,750, Advanced+ $4,400 and Premium+ $15,000 with 75,000 contacts. Extra contact blocks cost $100 per 10,000 contacts and month on Growth+, rising to $400 on Premium+. All per-month products require an annual contract. |
| Free trial | Free tier: 100 emails per day | Not stated |
| API | Yes, RESTful email API and SMTP relay, with official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go | Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM |
| Hosting | Cloud (SaaS), with data centres in the US and the EU | Cloud (SaaS) |
| Campaign types | Transactional and bulk sending over the RESTful API or the SMTP relay, batch sending of up to 1,000 personalised messages per call, scheduled messages, and inbound routing that parses received mail into UTF-8 JSON | Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows |
| Automation and journeys | No journey builder. Sends are triggered by your own application, with message scheduling and Send Time Optimization placing individual messages when a recipient is most likely to engage. | Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on |
| Segmentation and personalisation | Per-recipient personalisation through batch sending, which substitutes recipient variables for up to 1,000 addresses in a single API call; mailing lists are documented in the user manual. | Prospect tracking across online campaigns feeds rule-based dynamic content and cross-object merge fields, so messages vary on data held against the CRM record; Einstein adds lead scoring, behaviour scoring and engagement frequency |
| Templates and editor | Reusable templates, documented in the user manual alongside mailing lists, batch sending and scheduling; there is no drag-and-drop campaign designer in the sending product | Drag-and-drop building with reusable repeater blocks and fully customisable URLs, and Einstein Content Creation drafts and iterates subject lines, email copy and landing page copy |
| Deliverability and testing | Authentication covers SPF, DKIM, DMARC and BIMI, with suppression management and an email validation API. Deeper tooling sits in Mailgun Optimize, priced separately: inbox placement testing down to the tab or folder, blocklist and spam trap monitoring with Google Postmaster Tools and Microsoft SNDS integration, preview rendering on 100+ devices and clients, and deliverability consulting. One dedicated IP is included from Foundation; extra IPs are $59 per month. | Email A/B testing and multivariate landing page testing, a dedicated IP address, Einstein Send Time Optimization, and advanced email analytics with email rendering and preview analysis |
| Ecommerce and CRM data | No store or CRM data model of its own; orders and customer records stay in the system they come from. The integrations directory connects Salesforce, Salesforce Agentforce Marketing, HubSpot, SAP S/4HANA Private Cloud Edition and WordPress, whose free Mailgun plugin also carries the mail from plugins running on it such as WooCommerce. Shopify runs through Zapier rather than a Shopify app, triggering on events such as a new order to send a message or add the customer to a Mailgun list. | Built on the Salesforce CRM database: Engagement History Dashboards sit on leads, contacts, accounts and opportunities, with custom object integration, a Data Cloud connector and multi-touch attribution through B2B Marketing Analytics |
| Integrations and API | Yes, RESTful email API and SMTP relay, plus an SMTP API for finer sending control, webhooks for real-time event data and an email validation API. Official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go. | Daily API call allowance scaling by edition, an External Activity API with active extensions, custom object integration, and prebuilt Google Ads and Eventbrite integrations |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone, Chat | Not stated |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Live online demos and webinars |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | more entries Salesforce, HubSpot, Shopify, WordPress, WooCommerce, SAP S/4HANA, Zapier, Make, n8n, Pipedream, Workato, Slack, Asana, Google Analytics, Datadog, Splunk, Heroku, GitHub Actions, Replit, Lovable | Salesforce CRM, Google Ads, Eventbrite, Salesforce Data Cloud, B2B Marketing Analytics |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Mailgun Free tier; Basic from $15 / month Salesforce Marketing Cloud Account Engagement From $1250 / org / month
- Company size Mailgun Freelancers, Small and mid-sized, Enterprise Salesforce Marketing Cloud Account Engagement Small and mid-sized, Enterprise
- Hosting Mailgun Cloud (SaaS), with data centres in the US and the EU Salesforce Marketing Cloud Account Engagement Cloud (SaaS)
- AI features Mailgun No Salesforce Marketing Cloud Account Engagement Yes
- API Mailgun Yes, RESTful email API and SMTP relay, with official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go Salesforce Marketing Cloud Account Engagement Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Mailgun
Strengths
- RESTful API and SMTP relay as two routes into the same sending infrastructure
- Batch sending of up to 1,000 fully personalised messages in one API call
- Data centres in both the US and the EU
- Official SDKs for seven languages
- Inbound routing parses received mail into UTF-8 JSON for other systems
Limitations
- Log retention is one day on Free and Basic and five days on Foundation
- Deliverability tooling sits in Mailgun Optimize and is priced separately from sending
- No journey or campaign builder; marketing automation lives in the sibling product Mailjet
- Additional dedicated IPs cost $59 per month each
- Phone and chat support require the Scale plan
- Messages sent in test mode are still charged
Salesforce Marketing Cloud Account Engagement
Strengths
- Scores, engagement history and attribution sit directly on Salesforce CRM records, with no connector between marketing and sales
- Multi-touch attribution models and B2B Marketing Analytics report campaign effect against pipeline rather than against opens alone
- Einstein covers both sides of the job, scoring prospects and drafting email and landing page copy
Limitations
- Priced per organisation from $1,250 a month billed annually, so the entry cost does not scale down for a small team
- Contact allowances are the real cost driver, and extra blocks run from $100 to $400 per 10,000 contacts and month depending on edition
- Business units cost $2,000 per unit and month on top of the edition price
- The value rests on Salesforce being the system of record, which makes it a poor fit for companies running another CRM
Plans
Pricing
Mailgun
- Free $0 100 emails per day, with one day of log and message retention and knowledge centre support only.
- Basic $15 Per month for 10,000 emails, overage $1.80 per 1,000. One day of log and message retention, ticket support.
- Foundation $35 Per month for 50,000 emails, free for the first month, overage $1.80 per 1,000. Five days of log retention and one dedicated IP included.
- Scale $90 Per month for 100,000 emails, free for the first month, overage $1.10 per 1,000. 30 days of log retention, up to seven days of message retention, phone and chat support.
- Enterprise Not stated Custom pricing on request.
Salesforce Marketing Cloud Account Engagement
- Growth+ $1,250 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $100 per 10,000 and month.
- Plus+ $2,750 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $150 per 10,000 and month.
- Advanced+ $4,400 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $300 per 10,000 and month.
- Premium+ $15,000 Per organisation and month, billed annually. 75,000 contacts included. Extra contacts $400 per 10,000 and month.
What users say
Review Scores · opens after launch
Mailgun
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce Marketing Cloud Account Engagement
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Mailgun https://www.mailgun.com · checked against the official source on 2026-09-09
Salesforce Marketing Cloud Account Engagement https://www.salesforce.com/marketing/b2b-automation/ · checked against the official source on 2026-09-15
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.