Best for
Best for businesses and agencies that need legally safe images for client deliverables.
- Freelancers
- Small and mid-sized
- Enterprise
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AI Design Comparison
At a glance
Best for
Best for businesses and agencies that need legally safe images for client deliverables.
Best for
Best for product teams designing UI and design systems collaboratively.
Cataleo does not name a winner. Both statements come from the vendors themselves.
| Criterion | Adobe Firefly | Figma |
|---|---|---|
| Starting price | lower value From $9.99 / month | Free Starter; from $16 / month per full seat Professional full seat; dev seats $12 and collab seats $3. Organization from $55 and Enterprise from $90 per full seat, both billed annually. Every seat carries a monthly AI credit allowance. |
| Free trial | Free tier with 25 generative credits per month | Free Starter |
| Commercial use | Yes, with contractual IP indemnification | Yes |
| Output | Commercially safe images, deeply integrated with the Adobe apps | UI/UX designs and design systems |
| API | Yes, the Firefly API | Yes |
| What it makes | Commercially safe images | UI/UX designs and design systems |
| AI generation | Image generation from a text prompt | AI-generated layouts with First Draft, plus layer cleanup and prompt to code |
| Brand, style and templates | Custom Models carry a house look across hundreds of assets, keeping one character recognisable across scenes and expressions and one set of colours, shapes and textures across a campaign | Design systems rather than brand kits: reusable components, variables for colour, spacing and type, slots, and shared libraries and fonts across an organisation, with a check that compares work against the system; UI kits and templates are included from the free Starter plan |
| Export and handoff | Download as a high-resolution PNG, copy to the clipboard or share directly; a result can also be taken further in Firefly with Generative Fill and Crop and Expand | Dev Mode handoff and prompt to code |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Email helpdesk, Community forum |
| Onboarding | Documentation and knowledge base | more entries Documentation and knowledge base, Video tutorials |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Not stated | Slack, Jira, Confluence, Linear, Asana, Notion, Zapier, Dropbox, Google Workspace, Microsoft Teams, Zoom, VS Code, Storybook, GitLab, zeroheight, Zeplin, Frontify, Maze, UserTesting, Mixpanel, ProtoPie |
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Adobe Firefly
Strengths
Limitations
Figma
Strengths
Limitations
Plans
Adobe Firefly
Figma
What users say
Adobe Firefly
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Figma
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Adobe Firefly https://www.adobe.com/products/firefly.html · no check date recorded yet
Figma https://www.figma.com · no check date recorded yet
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.