CRM Comparison

Keap vs. Kommo

At a glance

Best for

Best for small businesses that want CRM, email marketing and sales automation together in a single automation-first platform.

Freelancers
Small and mid-sized

Kommo

Best for

Best for sales teams whose deals are won in WhatsApp and Instagram rather than in an email thread.

Small and mid-sized
Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion	Keap	Kommo
Starting price	From $249 / month Effective monthly rate billed annually ($2,988 / year); $299 / month billed monthly. Includes 2 users, additional users $39 / month; price scales with contact volume.	lower value From $25 / user / month Billed every six months. Advanced is $35 and Pro $45 per user per month on the same terms; Enterprise is quoted by the vendor.
Free trial	Free trial available	14-day trial with full access to all features and 10 GB storage, no credit card required
Users	Not stated	Sold per user, from small sales teams to enterprise
API	Yes, an API with webhooks plus a native Zapier integration	Yes, an API with developer tools for custom integrations
Hosting	Cloud (SaaS)	Cloud (SaaS), with native iOS and Android apps
Contacts and companies	Yes, contact management with segmentation, custom fields and lead scoring	Leads and contacts with a full conversation history across every connected channel, audience segmentation and lead capture
Deal pipeline	Yes, a sales pipeline with lead scoring	Board-style sales pipeline where leads move between stages, with AI-assisted movement and lead prioritisation
Email and calendar	Yes, email marketing with broadcasts and newsletters, appointment scheduling, and Gmail and Outlook sync	Email and calendar synchronisation, plus a unified inbox covering WhatsApp, Instagram, Facebook, Telegram, TikTok and email, and automated appointment booking
Workflow automation	Yes, marketing and sales automation with an AI Automation Assistant	Salesbot, a no-code chatbot builder for repetitive work, plus an AI agent for FAQs and qualification, AI reply suggestions, conversation summaries and auto-generated follow-ups
Reporting and forecasting	Yes, reporting and analytics	Performance analytics covering ROI, lead quality and conversion
Integrations and API	Yes, an API with webhooks and a native Zapier integration	Yes, API and developer tools for custom integrations, alongside the built-in messenger and email channels
AI features	Yes	Yes
Deployment	Cloud (SaaS), Browser-based	Cloud (SaaS), Browser-based
Onboarding	Guided onboarding	Documentation and knowledge base
Company size	Freelancers, Small and mid-sized	Small and mid-sized, Enterprise
Integrations	Zapier, Gmail, Outlook, PayPal, Stripe	WhatsApp, Instagram, Facebook, Telegram, TikTok

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

Starting price Keap From $249 / month Kommo From $25 / user / month
Free trial Keap Free trial available Kommo 14-day trial with full access to all features and 10 GB storage, no credit card required
Company size Keap Freelancers, Small and mid-sized Kommo Small and mid-sized, Enterprise
Hosting Keap Cloud (SaaS) Kommo Cloud (SaaS), with native iOS and Android apps
API Keap Yes, an API with webhooks plus a native Zapier integration Kommo Yes, an API with developer tools for custom integrations

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Keap

Strengths

Strong marketing and sales automation aimed at small businesses
Bundles email marketing, invoicing and payments, appointment scheduling and SMS in one platform
AI Content Assistant and AI Automation Assistant included
API with webhooks and a native Zapier integration

Limitations

Single plan starting at an effective $249 / month is high for very small teams
Includes only 2 users; additional users and larger contact volumes raise the price

Kommo

Strengths

One inbox for WhatsApp, Instagram, Facebook, Telegram, TikTok and email, tied to the deal record
Salesbot builds qualification and booking flows without code
Trial opens every feature for 14 days without a credit card

Limitations

The published per-seat rates assume billing every six months
Built around messaging, so a team selling mainly by email and phone gets less out of it

Plans

Pricing

Keap

Keap From $249 / month Single plan billed annually ($2,988 / year), or $299 / month billed monthly. Includes 2 users; additional users $39 / month. Price scales with contact volume.

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Kommo

Base $25 Per user per month, billed every six months. Core CRM with AI basics.
Advanced $35 Per user per month, billed every six months. Adds automation tools and further AI capabilities.
Pro $45 Per user per month, billed every six months. Adds advanced AI automation and analytics.
Enterprise Custom Quoted by the vendor, with premium support.

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What users say

Review Scores · opens after launch

Keap

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Kommo

Ease of use: Not rated yet
User interface: Not rated yet
Onboarding: Not rated yet
Support and service: Not rated yet
Value for money: Not rated yet
Features: Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Keap https://keap.com · checked against the official source on 2026-08-20

Kommo https://www.kommo.com · checked against the official source on 2026-09-11

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.