Best for
Best for B2B marketing teams running long nurture cycles next to a CRM, where attribution matters as much as the sending.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Adobe Marketo Engage vs. Klaviyo
At a glance
At a glance
Best for
Best for ecommerce and B2C teams that want email and SMS driven by a customer data platform with real-time segmentation and deep store data.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Adobe Marketo Engage | Klaviyo |
|---|---|---|
| Free trial | Not stated | Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month |
| API | Yes, REST and SOAP APIs, with Asset, Identity, Lead Database, User Management and Data Ingestion endpoints; the daily call allowance varies by package | Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | Not stated | United States |
| Campaign types | Email programs, drip nurture through multi-stream engagement programs, and landing pages and forms built in Design Studio | Yes, email campaigns with SMS and push from the same customer profiles |
| Automation and journeys | Yes, Smart Campaigns for triggered and batch automation, plus engagement programs that cast prioritised content streams on a set cadence | Yes, automation flows triggered by customer behaviour and events |
| Segmentation and personalisation | Yes, audience segmentation and targeting with dynamic content; Predictive Audiences is included on the Prime and Ultimate packages | Yes, real-time segmentation with predictive analytics on unified customer profiles |
| Templates and editor | Yes, Email Designer for emails and templates, with snippets and shared assets held in Design Studio | Yes, a drag-and-drop email editor with templates |
| Deliverability and testing | A company-branded tracking domain for email links and landing page URLs, which Adobe documents as improving deliverability | Yes, deliverability tools with reporting and revenue attribution |
| Ecommerce and CRM data | Native CRM sync with Salesforce, Microsoft Dynamics and Veeva against the lead and account database | Yes, a customer data platform with deep ecommerce data and more than 350 integrations including Shopify and WooCommerce |
| Integrations and API | Yes, REST and SOAP APIs plus JavaScript and User Management APIs; the daily API call allowance varies by package | Yes, a REST API with webhooks, SDKs and warehouse syncs |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Community forum | more entries Email helpdesk, Chat, Community forum |
| Onboarding | Documentation and knowledge base, Video tutorials | more entries Documentation and knowledge base, Live online demos and webinars, Personal consulting |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Salesforce, Microsoft Dynamics 365, Veeva | more entries Shopify, Magento 1.x, Magento 2.x, BigCommerce, WooCommerce, Wix, OpenCart, PrestaShop, Spree, Shift4Shop, Volusion |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Company size Adobe Marketo Engage Small and mid-sized, Enterprise Klaviyo Freelancers, Small and mid-sized, Enterprise
- Support Adobe Marketo Engage Community forum Klaviyo Email helpdesk, Chat, Community forum
- API Adobe Marketo Engage Yes, REST and SOAP APIs, with Asset, Identity, Lead Database, User Management and Data Ingestion endpoints; the daily call allowance varies by package Klaviyo Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations
- Campaign types Adobe Marketo Engage Email programs, drip nurture through multi-stream engagement programs, and landing pages and forms built in Design Studio Klaviyo Yes, email campaigns with SMS and push from the same customer profiles
- Automation and journeys Adobe Marketo Engage Yes, Smart Campaigns for triggered and batch automation, plus engagement programs that cast prioritised content streams on a set cadence Klaviyo Yes, automation flows triggered by customer behaviour and events
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Adobe Marketo Engage
Strengths
- Multi-stream engagement programs nurture people through prioritised content on a set cadence
- Native CRM sync with Salesforce, Microsoft Dynamics and Veeva
- Adobe Sensei powers Predictive Content and Predictive Audiences on the higher packages
- Marketo Measure adds attribution reporting alongside the automation
Limitations
- No published pricing: all four packages are quoted by Adobe sales
- Predictive Audiences is only included on the Prime and Ultimate packages
- Sandbox instances cost extra on Growth and Select
Klaviyo
Strengths
- Customer data platform with unified profiles behind email, SMS and push
- Real-time segmentation with predictive analytics
- More than 350 integrations including Shopify and WooCommerce
- Free plan for up to 250 active profiles
Limitations
- Pricing scales with the number of active profiles
- The free plan is limited to 500 email sends a month
Plans
Pricing
Adobe Marketo Engage
- Growth Not stated Foundational marketing automation and measurement, with cross-channel nurturing and lead routing, aimed at small business marketers. Sandbox instances cost extra.
- Select Not stated Adds AI-powered personalization for experienced marketers. Sandbox instances cost extra.
- Prime Not stated Adds advanced experience automation together with Marketo Measure. Predictive Audiences and a sandbox instance are included.
- Ultimate Not stated The full set of experience automation and measurement with Marketo Measure. Predictive Audiences and a sandbox instance are included.
Klaviyo
- Free $0 / month Up to 250 active profiles, 500 email sends a month and $5 of mobile messages a month, with email support for the first 60 days.
- Email Not stated Paid email plan that scales with the number of active profiles, with higher sending allowances.
- Email and SMS Not stated Adds SMS and mobile messaging on top of the email plan, priced by active profiles and message volume.
What users say
Review Scores · opens after launch
Adobe Marketo Engage
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Klaviyo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Adobe Marketo Engage https://business.adobe.com/products/marketo/adobe-marketo.html · no check date recorded yet
Klaviyo https://www.klaviyo.com · checked against the official source on 2026-08-19
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.