Adobe Marketo Engage
Adobe's B2B marketing automation platform, built around nurture programs, CRM sync and attribution.
Adobe Sensei powers Predictive Content and Predictive Audiences, and Dynamic Chat handles conversational engagement on the website
- API
- Yes, REST and SOAP APIs, with Asset, Identity, Lead Database, User Management and Data Ingestion endpoints; the daily call allowance varies by package
- Hosting
- Cloud (SaaS)
Overview
Adobe Marketo Engage is the B2B marketing automation platform in Adobe Experience Cloud. Work is organised into programs: Smart Campaigns run triggered and batch automation against the lead and account database, engagement programs nurture people through prioritised streams of content, and Design Studio holds the shared assets. Email Designer builds the messages, segmentation and dynamic content decide who sees what, and Adobe Sensei adds Predictive Content on the higher packages. Native sync keeps records aligned with Salesforce, Microsoft Dynamics and Veeva, and Adobe publishes no prices.
Our take
Marketo Engage is shaped by long B2B sales cycles, where one lead is worked for months across many touches and marketing then has to show what the effort produced. That depth is the cost of entry too: it expects a dedicated owner and a CRM sitting next to it, so a team that wants a newsletter and a welcome sequence will be carrying a lot of machinery it never starts. The package you land on decides how much of the AI and the measurement you actually get, and because nothing is listed, the sales conversation is part of the evaluation rather than a formality after it.
Key Facts
| Category | |
|---|---|
| API | Yes, REST and SOAP APIs, with Asset, Identity, Lead Database, User Management and Data Ingestion endpoints; the daily call allowance varies by package |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Email programs, drip nurture through multi-stream engagement programs, and landing pages and forms built in Design Studio
- Automation and journeys
- Yes, Smart Campaigns for triggered and batch automation, plus engagement programs that cast prioritised content streams on a set cadence
- Segmentation and personalisation
- Yes, audience segmentation and targeting with dynamic content; Predictive Audiences is included on the Prime and Ultimate packages
- Templates and editor
- Yes, Email Designer for emails and templates, with snippets and shared assets held in Design Studio
- Deliverability and testing
- A company-branded tracking domain for email links and landing page URLs, which Adobe documents as improving deliverability
- Ecommerce and CRM data
- Native CRM sync with Salesforce, Microsoft Dynamics and Veeva against the lead and account database
- Integrations and API
- Yes, REST and SOAP APIs plus JavaScript and User Management APIs; the daily API call allowance varies by package
Integrations
- Salesforce
- Microsoft Dynamics 365
- Veeva
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Multi-stream engagement programs nurture people through prioritised content on a set cadence
- Native CRM sync with Salesforce, Microsoft Dynamics and Veeva
- Adobe Sensei powers Predictive Content and Predictive Audiences on the higher packages
- Marketo Measure adds attribution reporting alongside the automation
Limitations
- No published pricing: all four packages are quoted by Adobe sales
- Predictive Audiences is only included on the Prime and Ultimate packages
- Sandbox instances cost extra on Growth and Select
Pricing
-
Growth
Not stated
Foundational marketing automation and measurement, with cross-channel nurturing and lead routing, aimed at small business marketers. Sandbox instances cost extra.
-
Select
Not stated
Adds AI-powered personalization for experienced marketers. Sandbox instances cost extra.
-
Prime
Not stated
Adds advanced experience automation together with Marketo Measure. Predictive Audiences and a sandbox instance are included.
-
Ultimate
Not stated
The full set of experience automation and measurement with Marketo Measure. Predictive Audiences and a sandbox instance are included.
Alternatives and Comparisons
FAQ
- What packages does Adobe Marketo Engage come in?
- Four: Growth, Select, Prime and Ultimate. They differ in the number of users, the daily API call allowance, the size of the lead and account database, how far personalization goes and whether a sandbox instance is included.
- Does Adobe publish Marketo Engage prices?
- No. There is no list price for any of the four packages; Adobe quotes each subscription.
- Which CRMs does it sync with natively?
- Salesforce, Microsoft Dynamics and Veeva.
What users say
Reviews
No reviews yet.
Every review is read by a person and the author's email is confirmed before it appears. How we check reviews
Write a review
Ready to take a closer look at Adobe Marketo Engage
The link goes straight to the vendor. Some links on this site are affiliate links.
Visit Adobe Marketo Engage