Best for
Best for engineering teams already running on AWS that want high-volume email billed per message and are willing to build the surrounding tooling themselves.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Amazon SES vs. Omnisend
At a glance
At a glance
Best for
Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Amazon SES | Omnisend |
|---|---|---|
| Starting price | lower value From $0.10 / 1,000 emails À la carte sending is $0.10 per 1,000 emails with no monthly fee. The tiered plans are Essentials at $0.16 per 1,000 and no fixed fee, Pro at $105 per month per account and region plus $0.22 per 1,000, and Enterprise at $500 per month plus $0.23 per 1,000. Rates fall above 10 million and again above 100 million emails. Attachment data is charged at $0.12 per GB. | From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. |
| Free trial | New AWS customers receive up to $200 in AWS Free Tier credits, usable over six months | Free plan for up to 250 contacts and 500 emails per month |
| API | Yes, the SES v2 API and an SMTP interface, called from the AWS SDKs and the AWS CLI | Yes, API access on all plans |
| Hosting | Cloud (SaaS), run as an AWS service per region | Cloud (SaaS) |
| Campaign types | Marketing, transactional and newsletter sending through the console, the SMTP interface or the SES v2 API, plus inbound receiving that can store mail in Amazon S3, publish it to Amazon SNS or trigger AWS Lambda | Yes, email campaigns, SMS and MMS, and web push notifications |
| Automation and journeys | No journey builder. Sending is driven by your own application or by other AWS services, and received mail can trigger Lambda functions, which is how autoresponders and unsubscribe systems are built on it. | Yes, automation workflows across email, SMS and push |
| Segmentation and personalisation | Per-recipient personalisation through template replacement data, with SendBulkEmail taking up to 50 destination objects per call, each carrying its own values and falling back to defaults where none are supplied | Yes, unlimited segmentation and contact profiles on all plans |
| Templates and editor | Stored templates created through the API, up to 20,000 per region and 500 KB each, or inline templates supplied with the request; both substitute placeholder tags in the subject, HTML and text parts. There is no drag-and-drop builder. | Yes, a drag-and-drop editor with email templates |
| Deliverability and testing | Easy DKIM authentication, bounce and complaint notifications through Amazon SNS, rendering failure notifications, and event publishing to CloudWatch or Amazon Data Firehose. Virtual Deliverability Manager is priced separately, from $0.02 to $0.07 per 1,000 emails, with global deliverability at $1,250 per month. IPs can be shared, managed dedicated, or brought from your own range at $24.95 per month per IP. | Yes, A/B testing on all plans |
| Ecommerce and CRM data | No ecommerce or CRM connectors. SES keeps one contact list per AWS account, with up to 20 topics, a subscription status per topic and a free-form attributes field on each contact; contacts are imported from an Amazon S3 object in CSV or JSON, up to one million per import job. Order and customer data stay in your own systems and travel with the send request. | Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix |
| Integrations and API | Yes, the SES v2 API and an SMTP interface, called from the AWS SDKs and the AWS CLI, with IAM for access control and CloudTrail for API call logging. Integrates with S3, SNS, Lambda, CloudWatch, Data Firehose, KMS, Route 53 and Elastic Beanstalk. | Yes, API access on all plans |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone, Chat, 24/7, Community forum | Not stated |
| Onboarding | Documentation and knowledge base | Not stated |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Amazon S3, Amazon SNS, AWS Lambda, Amazon CloudWatch, Amazon Data Firehose, AWS KMS, AWS IAM, AWS CloudTrail, Amazon Route 53, AWS Elastic Beanstalk, Amazon EC2 | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Amazon SES From $0.10 / 1,000 emails Omnisend From $16 / month
- Free trial Amazon SES New AWS customers receive up to $200 in AWS Free Tier credits, usable over six months Omnisend Free plan for up to 250 contacts and 500 emails per month
- Company size Amazon SES Freelancers, Small and mid-sized, Enterprise Omnisend Small and mid-sized, Enterprise
- Hosting Amazon SES Cloud (SaaS), run as an AWS service per region Omnisend Cloud (SaaS)
- API Amazon SES Yes, the SES v2 API and an SMTP interface, called from the AWS SDKs and the AWS CLI Omnisend Yes, API access on all plans
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Amazon SES
Strengths
- Per-message pricing with no seat licence and no monthly fee on the à la carte rate
- SMTP interface and SES v2 API, callable from the AWS SDKs and the CLI
- Inbound mail can land in S3, publish to SNS or trigger Lambda functions
- Up to 20,000 stored templates per region, or inline templates supplied per request
- Shared, managed dedicated or bring-your-own IP addresses
- Sending rates fall at 10 million and 100 million emails per month
Limitations
- No campaign editor, journey builder or drag-and-drop template designer
- The Pro and Enterprise fixed fees are charged per account and per region
- Deliverability tooling is a separately priced add-on, Virtual Deliverability Manager
- Running it in practice means operating SNS, Lambda, CloudWatch and IAM alongside it
- A failed call to a multi-recipient message rejects the whole email, so AWS recommends one recipient per call
- Attachment data is billed separately at $0.12 per GB
Omnisend
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Plans
Pricing
Amazon SES
- À la carte $0.10 Per 1,000 emails sent, with no fixed monthly fee.
- Essentials $0.16 Per 1,000 emails up to 10 million per month and no fixed fee. $0.14 per 1,000 from 10 to 100 million, $0.11 above 100 million.
- Pro $105 Per month per account and region, plus $0.22 per 1,000 emails up to 10 million, $0.17 from 10 to 100 million and $0.12 above.
- Enterprise $500 Per month per account and region, plus $0.23 per 1,000 emails up to 10 million, $0.18 from 10 to 100 million and $0.13 above.
Omnisend
- Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
- Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
- Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
- Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
What users say
Review Scores · opens after launch
Amazon SES
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Omnisend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Amazon SES https://aws.amazon.com/ses/ · checked against the official source on 2026-09-09
Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.