Omnisend
An email and SMS marketing platform for ecommerce, with automation, segmentation and store integrations.
Forms AI builds a form from a prompt, Reports AI answers questions about account data, segment suggestions surface audience trends, and a product recommender picks products per contact.
- Starting price
- From $16 / month
- Free trial
- Free plan for up to 250 contacts and 500 emails per month
- API
- Yes, API access on all plans
Overview
Omnisend is an email and SMS marketing platform built for ecommerce, combining email campaigns, SMS and MMS and web push notifications in one place. All plans carry automation workflows, unlimited segmentation, contact profiles, a drag-and-drop editor with templates, A/B testing and API access, and it plugs into Shopify, BigCommerce, WooCommerce, WordPress and Wix. A free plan covers a small list; the Standard and Pro plans raise the sending limits, add advanced reporting and remove Omnisend branding, with SMS charged per message.
Our take
Omnisend is the pragmatic pick for a shop that wants one bill and one editor across its channels rather than the deepest segmentation on the market: the heavyweight ecommerce platforms go further with data, and this one costs less to run and less to learn. The free plan is genuinely usable for a first list, though the send cap arrives quickly once a store mails weekly. Budget for where the list will be in a year rather than where it is today, and count SMS separately when you do. If your storefront is not one of the platforms Omnisend builds around, much of the advantage goes with it.
Key Facts
| Category | |
|---|---|
| Starting price | From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. |
| Free trial | Free plan for up to 250 contacts and 500 emails per month |
| API | Yes, API access on all plans |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email campaigns, SMS and MMS, and web push notifications
- Automation and journeys
- Yes, automation workflows across email, SMS and push
- Segmentation and personalisation
- Yes, unlimited segmentation and contact profiles on all plans
- Templates and editor
- Yes, a drag-and-drop editor with email templates
- Deliverability and testing
- Yes, A/B testing on all plans
- Ecommerce and CRM data
- Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix
- Integrations and API
- Yes, API access on all plans
Integrations
- Shopify
- Shopify Plus
- BigCommerce
- WooCommerce
- WordPress
- Wix
- Shoplazza
- Ecwid
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat, 24/7
- Onboarding
-
- Documentation and knowledge base
- Guided onboarding
- Personal consulting
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Pricing
-
Free
$0 / month
Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
-
Standard
From $16 / month
Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
-
Pro
From $59 / month
Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
-
Custom
Not stated
Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
Alternatives and Comparisons
FAQ
- What plans does Omnisend offer?
- Omnisend is sold as a Free plan plus Standard, Pro and Custom plans. The free plan covers up to 250 contacts and 500 emails a month, and paid plans raise the limits and remove branding. The price scales with the number of contacts.
- Does Omnisend have an API?
- Yes. Omnisend offers API access on all plans, alongside ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix.
- Does Omnisend include SMS?
- Yes. Omnisend combines email, SMS and MMS and web push in one platform. SMS is charged per message, from $0.007.
What users say
Reviews
No reviews yet.
Every review is read by a person and the author's email is confirmed before it appears. How we check reviews
Write a review
Last verified:
Ready to take a closer look at Omnisend
The link goes straight to the vendor. Some links on this site are affiliate links.
Visit Omnisend