Best for
Best for engineering teams already running on AWS that want high-volume email billed per message and are willing to build the surrounding tooling themselves.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Amazon SES vs. Sender
At a glance
At a glance
Best for
Best for small businesses that want email and SMS together on a budget, with a generous free plan and pricing that scales with the list.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Amazon SES | Sender |
|---|---|---|
| Starting price | lower value From $0.10 / 1,000 emails À la carte sending is $0.10 per 1,000 emails with no monthly fee. The tiered plans are Essentials at $0.16 per 1,000 and no fixed fee, Pro at $105 per month per account and region plus $0.22 per 1,000, and Enterprise at $500 per month plus $0.23 per 1,000. Rates fall above 10 million and again above 100 million emails. Attachment data is charged at $0.12 per GB. | From $7 / month Standard plan for up to 1,000 subscribers and 12,000 emails per month; the price scales with the subscriber count. A Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month. |
| Free trial | New AWS customers receive up to $200 in AWS Free Tier credits, usable over six months | Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding |
| API | Yes, the SES v2 API and an SMTP interface, called from the AWS SDKs and the AWS CLI | Not stated |
| Hosting | Cloud (SaaS), run as an AWS service per region | Cloud (SaaS) |
| Campaign types | Marketing, transactional and newsletter sending through the console, the SMTP interface or the SES v2 API, plus inbound receiving that can store mail in Amazon S3, publish it to Amazon SNS or trigger AWS Lambda | Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing |
| Automation and journeys | No journey builder. Sending is driven by your own application or by other AWS services, and received mail can trigger Lambda functions, which is how autoresponders and unsubscribe systems are built on it. | Yes, unlimited marketing automation |
| Segmentation and personalisation | Per-recipient personalisation through template replacement data, with SendBulkEmail taking up to 50 destination objects per call, each carrying its own values and falling back to defaults where none are supplied | Yes, unlimited segmentation for targeted messaging |
| Templates and editor | Stored templates created through the API, up to 20,000 per region and 500 KB each, or inline templates supplied with the request; both substitute placeholder tags in the subject, HTML and text parts. There is no drag-and-drop builder. | Yes, a drag-and-drop builder with 1,600+ mobile-responsive templates and a custom HTML editor |
| Deliverability and testing | Easy DKIM authentication, bounce and complaint notifications through Amazon SNS, rendering failure notifications, and event publishing to CloudWatch or Amazon Data Firehose. Virtual Deliverability Manager is priced separately, from $0.02 to $0.07 per 1,000 emails, with global deliverability at $1,250 per month. IPs can be shared, managed dedicated, or brought from your own range at $24.95 per month per IP. | Yes, with 24/7 IP monitoring and sender-reputation tracking, plus A/B testing for subject lines, content and send times |
| Ecommerce and CRM data | No ecommerce or CRM connectors. SES keeps one contact list per AWS account, with up to 20 topics, a subscription status per topic and a free-form attributes field on each contact; contacts are imported from an Amazon S3 object in CSV or JSON, up to one million per import job. Order and customer data stay in your own systems and travel with the send request. | Yes, integrations for Shopify, WooCommerce, PrestaShop and WordPress |
| Integrations and API | Yes, the SES v2 API and an SMTP interface, called from the AWS SDKs and the AWS CLI, with IAM for access control and CloudTrail for API call logging. Integrates with S3, SNS, Lambda, CloudWatch, Data Firehose, KMS, Route 53 and Elastic Beanstalk. | Yes, integrations including WordPress, WooCommerce, Shopify, PrestaShop and Zapier |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | more entries Email helpdesk, Phone, Chat, 24/7, Community forum | Chat, 24/7 |
| Onboarding | Documentation and knowledge base | Not stated |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
| Integrations | more entries Amazon S3, Amazon SNS, AWS Lambda, Amazon CloudWatch, Amazon Data Firehose, AWS KMS, AWS IAM, AWS CloudTrail, Amazon Route 53, AWS Elastic Beanstalk, Amazon EC2 | WordPress, WooCommerce, Shopify, PrestaShop, Zapier |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Amazon SES From $0.10 / 1,000 emails Sender From $7 / month
- Free trial Amazon SES New AWS customers receive up to $200 in AWS Free Tier credits, usable over six months Sender Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding
- Hosting Amazon SES Cloud (SaaS), run as an AWS service per region Sender Cloud (SaaS)
- Support Amazon SES Email helpdesk, Phone, Chat, 24/7, Community forum Sender Chat, 24/7
- Campaign types Amazon SES Marketing, transactional and newsletter sending through the console, the SMTP interface or the SES v2 API, plus inbound receiving that can store mail in Amazon S3, publish it to Amazon SNS or trigger AWS Lambda Sender Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Amazon SES
Strengths
- Per-message pricing with no seat licence and no monthly fee on the à la carte rate
- SMTP interface and SES v2 API, callable from the AWS SDKs and the CLI
- Inbound mail can land in S3, publish to SNS or trigger Lambda functions
- Up to 20,000 stored templates per region, or inline templates supplied per request
- Shared, managed dedicated or bring-your-own IP addresses
- Sending rates fall at 10 million and 100 million emails per month
Limitations
- No campaign editor, journey builder or drag-and-drop template designer
- The Pro and Enterprise fixed fees are charged per account and per region
- Deliverability tooling is a separately priced add-on, Virtual Deliverability Manager
- Running it in practice means operating SNS, Lambda, CloudWatch and IAM alongside it
- A failed call to a multi-recipient message rejects the whole email, so AWS recommends one recipient per call
- Attachment data is billed separately at $0.12 per GB
Sender
Strengths
- Free plan for up to 2,500 subscribers and 15,000 emails per month
- Email plus SMS from paid plans, with unlimited automation and segmentation
- 1,600+ responsive templates and a drag-and-drop builder
- Ecommerce integrations for Shopify, WooCommerce and PrestaShop
Limitations
- The free plan carries Sender branding
- SMS is only available on paid plans
Plans
Pricing
Amazon SES
- À la carte $0.10 Per 1,000 emails sent, with no fixed monthly fee.
- Essentials $0.16 Per 1,000 emails up to 10 million per month and no fixed fee. $0.14 per 1,000 from 10 to 100 million, $0.11 above 100 million.
- Pro $105 Per month per account and region, plus $0.22 per 1,000 emails up to 10 million, $0.17 from 10 to 100 million and $0.12 above.
- Enterprise $500 Per month per account and region, plus $0.23 per 1,000 emails up to 10 million, $0.18 from 10 to 100 million and $0.13 above.
Sender
- Free $0 / month Up to 2,500 subscribers and 15,000 emails per month, with Sender branding.
- Standard From $7 / month Up to 1,000 subscribers and 12,000 emails per month; removes branding and adds SMS and A/B testing. Scales with subscriber count.
- Professional From $14 / month Up to 1,000 subscribers and 24,000 emails per month; adds advanced automation, more seats and priority support. Scales with subscriber count.
- Enterprise Not stated Unlimited emails, a dedicated success manager, SSO and phone support, quoted by sales.
What users say
Review Scores · opens after launch
Amazon SES
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Sender
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Amazon SES https://aws.amazon.com/ses/ · checked against the official source on 2026-09-09
Sender https://www.sender.net · checked against the official source on 2026-08-22
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.