Sender
Affordable email and SMS marketing for small businesses, with a generous free plan.
- Starting price
- From $7 / month
- Free trial
- Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding
- Hosting
- Cloud (SaaS)
Overview
Sender is an affordable email and SMS marketing platform for small and growing businesses. It builds newsletters and campaigns with a drag-and-drop editor and more than 1,600 mobile-responsive templates, and adds unlimited automation and segmentation, A/B testing, popups, forms and landing pages. Paid plans send SMS alongside email and transactional messages, and the platform tracks deliverability with 24/7 IP monitoring and sender-reputation checks. It integrates with WordPress, WooCommerce, Shopify, PrestaShop and Zapier, and pricing scales with the number of subscribers.
Our take
Sender competes on price and on the size of its free plan, which is large enough to be a real home rather than a trial for a small list. The compromise is visible: the free tier carries Sender branding on every email, so a business that cares how it looks will be paying from the start anyway. Unlimited automation on the paid plans is generous for the money, but the reporting and the deliverability tooling are thinner than the better-known names, so a sender whose inbox placement is already a problem should pick a platform with real support for it instead.
Key Facts
| Category | |
|---|---|
| Starting price | From $7 / month Standard plan for up to 1,000 subscribers and 12,000 emails per month; the price scales with the subscriber count. A Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month. |
| Free trial | Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing
- Automation and journeys
- Yes, unlimited marketing automation
- Segmentation and personalisation
- Yes, unlimited segmentation for targeted messaging
- Templates and editor
- Yes, a drag-and-drop builder with 1,600+ mobile-responsive templates and a custom HTML editor
- Deliverability and testing
- Yes, with 24/7 IP monitoring and sender-reputation tracking, plus A/B testing for subject lines, content and send times
- Ecommerce and CRM data
- Yes, integrations for Shopify, WooCommerce, PrestaShop and WordPress
- Integrations and API
- Yes, integrations including WordPress, WooCommerce, Shopify, PrestaShop and Zapier
Integrations
- WordPress
- WooCommerce
- Shopify
- PrestaShop
- Zapier
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Chat, 24/7
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Free plan for up to 2,500 subscribers and 15,000 emails per month
- Email plus SMS from paid plans, with unlimited automation and segmentation
- 1,600+ responsive templates and a drag-and-drop builder
- Ecommerce integrations for Shopify, WooCommerce and PrestaShop
Limitations
- The free plan carries Sender branding
- SMS is only available on paid plans
Pricing
-
Free
$0 / month
Up to 2,500 subscribers and 15,000 emails per month, with Sender branding.
-
Standard
From $7 / month
Up to 1,000 subscribers and 12,000 emails per month; removes branding and adds SMS and A/B testing. Scales with subscriber count.
-
Professional
From $14 / month
Up to 1,000 subscribers and 24,000 emails per month; adds advanced automation, more seats and priority support. Scales with subscriber count.
-
Enterprise
Not stated
Unlimited emails, a dedicated success manager, SSO and phone support, quoted by sales.
Alternatives and Comparisons
FAQ
- What does Sender's free plan include?
- The Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month, with Sender branding. It includes newsletters, automation, segmentation, forms and popups; paid plans remove the branding and add SMS, A/B testing and more.
- Does Sender support SMS?
- Yes. SMS messaging is available on Sender's paid plans, sent from the same platform as email and transactional messages.
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