Best for
Best for small businesses and creators that want straightforward email newsletters, automation and landing pages with an AI writing assistant.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
AWeber vs. Salesforce Marketing Cloud
At a glance
At a glance
Best for
Best for enterprises already running Salesforce that want marketing working from the same customer profile as sales and service.
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | AWeber | Salesforce Marketing Cloud |
|---|---|---|
| Starting price | lower value From $15 / month Lite plan billed monthly; annual billing lowers it to $12.49 / month, and the price scales with the number of subscribers. | From $1500 / org / month Marketing Cloud Next Growth is $1,500 per organisation per month, billed annually; Advanced is $3,250. Personalization, Marketing Intelligence and Loyalty Management are separately priced add-ons. |
| Free trial | 14-day free trial | Not stated |
| API | Yes, an email marketing API and hundreds of integrations | Yes, prebuilt connectors and APIs across the Salesforce platform |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email newsletters and automated email campaigns, with signup forms and landing pages | Email, SMS and web messaging, with two-way SMS and WhatsApp conversations on the Advanced edition, plus forms and landing pages from Growth up |
| Automation and journeys | Yes, automated email campaigns; 3 automations on Lite and unlimited automations on Plus | Yes, multi-channel journeys from the Growth edition, path experimentation on Advanced, and Agentforce agents that assemble and optimise campaigns against a stated goal |
| Segmentation and personalisation | Yes, subscriber tagging and segmentation | Yes, segments generated in real time by Agentforce agents over unified profiles from Data 360 |
| Templates and editor | Yes, a drag-and-drop builder with templates and a Smart Designer that auto-generates branded templates, plus a Canva integration | Campaign and content creation assisted by Agentforce agents, with forms and landing pages included from the Growth edition |
| Deliverability and testing | Yes, split tests of up to three emails covering subject lines, preview text, content and send times, with the segments and split percentages chosen rather than fixed at 50/50, plus an in-house reputation system that monitors sending signals around the clock and a dedicated deliverability team | Deliverability is managed and tracked inside the platform, with engagement scoring, subscriber preference management and audience refinement as the levers; testing runs to A/B/n tests, and send time and frequency are optimised per subscriber |
| Ecommerce and CRM data | Yes, sell products and take payments through Stripe, with integrations for Shopify, PayPal and WordPress | Yes, Data 360 unifies customer, campaign and revenue signals into one profile, with prebuilt connectors to Salesforce CRM and outside systems |
| Integrations and API | Yes, an email marketing API and hundreds of integrations, including Shopify, PayPal, WordPress and Zapier | Yes, prebuilt connectors and APIs across the Salesforce ecosystem, including Service Cloud and Data 360 |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone, Chat, 24/7, Community forum | Not stated |
| Onboarding | more entries Documentation and knowledge base, Video tutorials, Guided onboarding | Documentation and knowledge base |
| Company size | more entries Freelancers, Small and mid-sized | Enterprise |
| Integrations | WordPress, Shopify, WooCommerce, PayPal, Stripe, Zapier, Calendly, Salesforce, HubSpot, Squarespace, Wix, ClickFunnels, Etsy, Zoom, Typeform | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price AWeber From $15 / month Salesforce Marketing Cloud From $1500 / org / month
- Company size AWeber Freelancers, Small and mid-sized Salesforce Marketing Cloud Enterprise
- API AWeber Yes, an email marketing API and hundreds of integrations Salesforce Marketing Cloud Yes, prebuilt connectors and APIs across the Salesforce platform
- Campaign types AWeber Yes, email newsletters and automated email campaigns, with signup forms and landing pages Salesforce Marketing Cloud Email, SMS and web messaging, with two-way SMS and WhatsApp conversations on the Advanced edition, plus forms and landing pages from Growth up
- Automation and journeys AWeber Yes, automated email campaigns; 3 automations on Lite and unlimited automations on Plus Salesforce Marketing Cloud Yes, multi-channel journeys from the Growth edition, path experimentation on Advanced, and Agentforce agents that assemble and optimise campaigns against a stated goal
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
AWeber
Strengths
- AI writing assistant and subject line generator help draft copy
- Smart Designer auto-generates branded templates, plus a Canva integration
- Sell products and take payments through Stripe
- Email marketing API and hundreds of integrations
Limitations
- Lite plan limits automations and landing pages to three each
- Pricing scales with the number of subscribers
- No permanent free plan, only a 14-day trial
Salesforce Marketing Cloud
Strengths
- List prices are published, which is unusual for an enterprise marketing suite
- Agentforce agents build segments, create campaigns and optimise performance inside the platform
- Data 360 unifies customer, campaign and revenue data with the rest of Salesforce
- Two-way SMS and WhatsApp conversations on the Advanced edition
Limitations
- Licensed per organisation per month and billed annually, so the entry cost does not scale down with a small list
- Personalization, Marketing Intelligence and Loyalty Management are add-ons starting at $8,000 per organisation per month
- Several distinct products share the Marketing Cloud name, so the edition matters more than the brand
- Deliverability tooling is not set out on the public pricing or product pages
Plans
Pricing
AWeber
- Lite From $15 / month Up to 3 automations and 3 landing pages, with monthly email sends up to 10x the subscriber count. Billed monthly; $12.49 / month billed annually. Scales with subscribers.
- Plus From $30 / month Adds unlimited automations and landing pages and monthly sends up to 12x the subscriber count. Billed monthly; $19.99 / month billed annually.
- Done For You $20 / month A full email system built by AWeber's experts within 7 days, billed annually plus a $79 setup fee, with 30 days of unlimited edits.
Salesforce Marketing Cloud
- Marketing Cloud Next Growth $1,500 Per organisation per month, billed annually. Agentforce campaign creation, multi-channel journeys, forms and landing pages.
- Marketing Cloud Next Advanced $3,250 Per organisation per month, billed annually. Adds path experimentation and two-way conversations for SMS and WhatsApp.
- Salesforce Personalization $8,000 Add-on, per organisation per month billed annually. Web, mobile app and email personalisation, Agentforce decisioning, product and content recommendations.
- Marketing Intelligence $10,000 Add-on, per organisation per month billed annually. Agentforce paid media optimisation, AI campaign summaries, data enrichment and visualisations.
- Loyalty Management $20,000 Add-on, per organisation per month billed annually. Agentforce loyalty promotion creation, CRM loyalty analytics and dynamic promotions management.
What users say
Review Scores · opens after launch
AWeber
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce Marketing Cloud
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
AWeber https://www.aweber.com · checked against the official source on 2026-08-20
Salesforce Marketing Cloud https://www.salesforce.com/marketing/ · checked against the official source on 2026-09-07
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.