AWeber

Overview

AWeber is an email marketing tool aimed at small businesses and creators, built around newsletters, automated email campaigns, signup forms and landing pages. Its Smart Designer auto-generates branded templates, an AI writing assistant and subject line generator help draft copy, and a Canva integration handles design. Subscribers are organised with tags and segments, stores can sell products and take payments through Stripe, and an email marketing API plus integrations with Shopify, PayPal, WordPress and Zapier connect it to other systems. It is sold in three plans, Lite, Plus and a Done For You service, priced by the number of subscribers.

Best for small businesses and creators that want straightforward email newsletters, automation and landing pages with an AI writing assistant.

AWeber suits the solo creator or small business that wants email working this week rather than a platform to grow into. Two things are unusual at this price: specialists will move an existing list, forms, campaigns and landing pages across for nothing, and somebody answers at any hour of the night. The trade is a lower automation ceiling than the platforms it sits beside, and the Lite plan's allowance of three automations and three landing pages runs out sooner than it sounds. Anyone who needs branching, multi-condition journeys should start further up the market. Since the trial is the only free way in, the decision arrives in two weeks rather than whenever the list grows.

Key Facts

Features

Campaign types

Yes, email newsletters and automated email campaigns, with signup forms and landing pages

Automation and journeys

Yes, automated email campaigns; 3 automations on Lite and unlimited automations on Plus

Segmentation and personalisation

Yes, subscriber tagging and segmentation

Templates and editor

Yes, a drag-and-drop builder with templates and a Smart Designer that auto-generates branded templates, plus a Canva integration

Deliverability and testing

Yes, split tests of up to three emails covering subject lines, preview text, content and send times, with the segments and split percentages chosen rather than fixed at 50/50, plus an in-house reputation system that monitors sending signals around the clock and a dedicated deliverability team

Ecommerce and CRM data

Yes, sell products and take payments through Stripe, with integrations for Shopify, PayPal and WordPress

Integrations and API

Yes, an email marketing API and hundreds of integrations, including Shopify, PayPal, WordPress and Zapier

Integrations

• WordPress
• Shopify
• WooCommerce
• PayPal
• Stripe
• Zapier
• Calendly
• Salesforce
• HubSpot
• Squarespace
• Wix
• ClickFunnels
• Etsy
• Zoom
• Typeform

Deployment and Support

Deployment

• Cloud (SaaS)
• Browser-based

Support

• Email helpdesk
• Phone
• Chat, 24/7
• Community forum

Onboarding

• Documentation and knowledge base
• Video tutorials
• Guided onboarding

Company size

• Freelancers
• Small and mid-sized

Suitability

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Pricing

• Lite

  From $15 / month

  Up to 3 automations and 3 landing pages, with monthly email sends up to 10x the subscriber count. Billed monthly; $12.49 / month billed annually. Scales with subscribers.

• Plus

  From $30 / month

  Adds unlimited automations and landing pages and monthly sends up to 12x the subscriber count. Billed monthly; $19.99 / month billed annually.

• Done For You

  $20 / month

  A full email system built by AWeber's experts within 7 days, billed annually plus a $79 setup fee, with 30 days of unlimited edits.

Best For

• Agencies
• Media & Creative
• Technology

Alternatives and Comparisons

FAQ

What plans does AWeber offer?

AWeber is sold in three plans: Lite, Plus and a Done For You service. Lite limits automations and landing pages to three each, Plus makes them unlimited, and the price scales with the number of subscribers.

Does AWeber have an API?

Yes. AWeber offers an email marketing API and hundreds of integrations, including Shopify, PayPal, WordPress and Zapier.

Does AWeber include AI?

Yes. AWeber includes an AI writing assistant and a subject line generator that help draft email copy.

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