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Email Marketing Comparison

beehiiv vs. Iterable

At a glance

At a glance

beehiiv

Best for

Best for newsletter creators and media teams that want audience growth and monetization built into the platform.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Iterable

Best for

Best for enterprise marketing teams running email together with mobile channels such as in-app, Mobile Inbox and embedded messages.

  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion beehiiv Iterable
Starting price Free plan; Scale from $43 / month Scale covers up to 100,000 subscribers, around $517 billed annually. Max $96 / month, Enterprise custom. Priced by subscriber count. Not stated
Free trial Free Launch plan for up to 2,500 subscribers Not stated
API Yes, API and webhooks on all plans; a Send API on Max Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
Hosting Cloud (SaaS) Cloud (SaaS)
Made in Not stated United States
Campaign types Yes, newsletters and email campaigns, plus a no-code website builder and podcast hosting Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
Automation and journeys Yes, email automations on the paid plans, with click-triggered automations on Max Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation
Segmentation and personalisation Yes, audience segmentation, dynamic content, and surveys and polls Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action
Templates and editor Yes, a drag-and-drop newsletter editor and templates, plus an AI website builder Yes, five template types covering email, in-app, push, SMS and web push, with an optional WYSIWYG editor alongside the standard editors
Deliverability and testing Optimized deliverability across all plans Yes, spam reports to test whether messages land in the inbox, plus A/B and multivariate experimentation
Ecommerce and CRM data Yes, Stripe-powered paid subscriptions with a 0% take rate on paid plans, digital products and a built-in ad network Yes, unifies behavioural, product and engagement data into customer profiles
Integrations and API Yes, API access and webhooks, a Send API on Max, plus a beehiiv MCP server Yes, a REST API for lists, event data, user updates, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
AI features Yes Yes
MCP-ready stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Onboarding Not stated Documentation and knowledge base
Company size more entries Freelancers, Small and mid-sized, Enterprise Enterprise
Integrations Stripe, Zapier, Google Analytics Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Company size beehiiv Freelancers, Small and mid-sized, Enterprise Iterable Enterprise
  • MCP-ready beehiiv Yes Iterable No
  • API beehiiv Yes, API and webhooks on all plans; a Send API on Max Iterable Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
  • Campaign types beehiiv Yes, newsletters and email campaigns, plus a no-code website builder and podcast hosting Iterable Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
  • Automation and journeys beehiiv Yes, email automations on the paid plans, with click-triggered automations on Max Iterable Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

beehiiv

Strengths

  • Growth and monetization built in, with an ad network, paid subscriptions and a recommendation network
  • Generous free plan for up to 2,500 subscribers with unlimited sends
  • No-code website builder and podcast hosting alongside the newsletter
  • Offers a beehiiv MCP server for external AI agents

Limitations

  • Automations and the ad network require a paid plan
  • Priced by subscriber count, so cost grows with the list

Iterable

Strengths

  • Mobile Inbox and embedded messages sit alongside email, SMS, push and web push
  • Real-time segmentation with A/B and multivariate experimentation
  • Nova agents automate audience building and journey optimisation
  • REST API plus native SDKs for Android, iOS and React Native

Limitations

  • No published pricing, every tier is quoted by sales
  • Positioned for enterprise scale rather than small lists
  • The WYSIWYG editor is a project setting rather than the default

Plans

Pricing

beehiiv

  • Launch $0 / month Up to 2,500 subscribers, with unlimited email sends, a website and podcast hosting. No automations or ad network.
  • Scale From $43 / month Up to 100,000 subscribers. Adds automations, the ad network, a 0% take rate on paid subscriptions, digital products and 3 team seats. Around $517 billed annually.
  • Max From $96 / month Adds removed branding, the Send API, audio newsletters, up to 10 publications and unlimited team seats. Around $1,151 billed annually.
  • Enterprise Not stated Custom pricing for 100K+ subscribers, with dedicated IPs, SSO and a dedicated account manager.
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What users say

Review Scores · opens after launch

beehiiv

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Iterable

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

beehiiv https://www.beehiiv.com · checked against the official source on 2026-08-21

Iterable https://iterable.com · checked against the official source on 2026-09-03

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.