Iterable
Enterprise cross-channel engagement platform for email, SMS, push, in-app, web push and embedded messages.
Nova is the intelligence layer: Nova Agents automate work such as audience building and journey optimisation, Nova Decisioning picks the next best action in real time, and Nova Insights explains performance signals
- API
- Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
- Hosting
- Cloud (SaaS)
- Made in
- United States
Overview
Iterable is a cross-channel customer engagement platform aimed at enterprise marketing teams, messaging across email, SMS, push notifications, web push, in-app messages and embedded messages. Journeys and workflows orchestrate those channels together and synchronise milestones across touchpoints, on top of real-time audience segmentation built from behavioural, product and engagement data. Content is authored as five template types, one per channel, and campaigns are tested through A/B and multivariate experimentation. Its AI layer is called Nova and covers agents that build audiences and optimise journeys.
Our take
Iterable is the option to look at when the mobile app carries as much of the relationship as the inbox, since Mobile Inbox and embedded messages are treated as first-class channels rather than bolted on beside email. The AI layer is worth judging on how much of it you would actually hand over: agents that build audiences and optimise journeys only pay off for a team already running enough volume to make that tuning worth automating. Set expectations on procurement accordingly, because nothing about cost is public, so a demo and a sales conversation come before any sizing.
Key Facts
| Category | |
|---|---|
| API | Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native |
| Hosting | Cloud (SaaS) |
| Made in | United States |
Features
- Campaign types
- Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
- Automation and journeys
- Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation
- Segmentation and personalisation
- Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action
- Templates and editor
- Yes, five template types covering email, in-app, push, SMS and web push, with an optional WYSIWYG editor alongside the standard editors
- Deliverability and testing
- Yes, spam reports to test whether messages land in the inbox, plus A/B and multivariate experimentation
- Ecommerce and CRM data
- Yes, unifies behavioural, product and engagement data into customer profiles
- Integrations and API
- Yes, a REST API for lists, event data, user updates, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
Integrations
- Snowflake
- Segment
- mParticle
- Amplitude
- Mixpanel
- Census
- Hightouch
- Workato
- Zapier
- Shopify
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Enterprise
Pros and Cons
Strengths
- Mobile Inbox and embedded messages sit alongside email, SMS, push and web push
- Real-time segmentation with A/B and multivariate experimentation
- Nova agents automate audience building and journey optimisation
- REST API plus native SDKs for Android, iOS and React Native
Limitations
- No published pricing, every tier is quoted by sales
- Positioned for enterprise scale rather than small lists
- The WYSIWYG editor is a project setting rather than the default
Pricing
Price on Request
The vendor does not publish a price list. Ask them for a quote for your team size.
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FAQ
- Which channels does Iterable support?
- Email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages, orchestrated together in one journey.
- Does Iterable publish its pricing?
- No. Iterable does not list plans or prices on its website; pricing is handled through a demo or a conversation with its sales team.
- What is Nova?
- Nova is Iterable's intelligence layer. Nova Agents automate tasks such as building audiences and optimising journeys, Nova Decisioning chooses the next best action in real time, and Nova Insights surfaces performance signals and explains results.
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