Iterable

Overview

Iterable is a cross-channel customer engagement platform aimed at enterprise marketing teams, messaging across email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages. Journeys and workflows orchestrate those channels together and synchronise milestones across touchpoints, on top of real-time audience segmentation built from behavioural, product and engagement data. Content is authored as five template types, one per channel, with an optional WYSIWYG editor alongside the standard editors, and campaigns are tested through A/B and multivariate experimentation with spam reports for deliverability checks. Its AI layer is called Nova and covers agents that build audiences and optimise journeys, real-time decisioning for next best action, and insights that explain results. Developers get a REST API for adding users to lists, reading event data, updating profiles, tracking revenue and triggering campaigns, with native SDKs for Android, iOS and React Native. Pricing is not published.

Best for enterprise marketing teams running email together with mobile channels such as in-app, Mobile Inbox and embedded messages.

Iterable is the option to look at when the mobile app carries as much of the relationship as the inbox, since Mobile Inbox and embedded messages are treated as first-class channels rather than bolted on beside email. The AI layer is worth judging on how much of it you would actually hand over: agents that build audiences and optimise journeys only pay off for a team already running enough volume to make that tuning worth automating. Set expectations on procurement accordingly, because nothing about cost is public, so a demo and a sales conversation come before any sizing.

Key Facts

Features

Campaign types

Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages

Automation and journeys

Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation

Segmentation and personalisation

Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action

Templates and editor

Yes, five template types covering email, in-app, push, SMS and web push, with an optional WYSIWYG editor alongside the standard editors

Deliverability and testing

Yes, spam reports to test whether messages land in the inbox, plus A/B and multivariate experimentation

Ecommerce and CRM data

Yes, unifies behavioural, product and engagement data into customer profiles

Integrations and API

Yes, a REST API for lists, event data, user updates, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native

Integrations

Integrations coming soon.

Deployment and Support

Deployment

• Cloud (SaaS)
• Browser-based

Onboarding

• Documentation and knowledge base

Company size

• Enterprise

Suitability

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Pricing

Best For

• Agencies
• Media & Creative
• Technology

Alternatives and Comparisons

FAQ

Which channels does Iterable support?

Email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages, orchestrated together in one journey.

Does Iterable publish its pricing?

No. Iterable does not list plans or prices on its website; pricing is handled through a demo or a conversation with its sales team.

What is Nova?

Nova is Iterable's intelligence layer. Nova Agents automate tasks such as building audiences and optimising journeys, Nova Decisioning chooses the next best action in real time, and Nova Insights surfaces performance signals and explains results.

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