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Email Marketing Comparison

Braze vs. Klaviyo

At a glance

At a glance

Braze

Best for

Best for consumer brands running email as part of an app-led lifecycle across push, in-app, SMS and messaging apps.

  • Small and mid-sized
  • Enterprise

Klaviyo

Best for

Best for ecommerce and B2C teams that want email and SMS driven by a customer data platform with real-time segmentation and deep store data.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Braze Klaviyo
Starting price Not stated Free plan for up to 250 active profiles and 500 email sends a month The free plan also carries $5 of mobile messages and $5 of Composer usage a month, with email support for the first 60 days. Paid plans scale with the number of active profiles and the message volume on top.
Free trial Free trial offered on the pricing page Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month
API Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations
Hosting Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia Cloud (SaaS)
Made in Not stated United States
Campaign types Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences Yes, email campaigns with SMS and push from the same customer profiles
Automation and journeys Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing Yes, automation flows triggered by customer behaviour and events
Segmentation and personalisation Yes, more than 100 prebuilt filters plus SQL composition, with BrazeAI predictions and personalised recommendations Yes, real-time segmentation with predictive analytics on unified customer profiles
Templates and editor Yes, a drag-and-drop email editor with blank, prebuilt and saved templates, basic, media and advanced content blocks and Liquid personalisation Yes, a drag-and-drop email editor with templates
Deliverability and testing Yes, previews for random, specific or custom user profiles and Inbox Vision rendering checks across email clients Yes, deliverability tools with reporting and revenue attribution
Ecommerce and CRM data Yes, the Braze Data Platform builds first-party profiles from SDKs, APIs and cloud data ingestion across more than 170 partner integrations Yes, a customer data platform with deep ecommerce data and more than 350 integrations including Shopify and WooCommerce
Integrations and API Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Yes, a REST API with webhooks, SDKs and warehouse syncs
AI features Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Community forum more entries Email helpdesk, Chat, Community forum
Onboarding more entries Documentation and knowledge base, Guided onboarding, Personal consulting, On-site training Documentation and knowledge base, Live online demos and webinars, Personal consulting
Company size Small and mid-sized, Enterprise more entries Freelancers, Small and mid-sized, Enterprise
Integrations more entries Segment, mParticle, Amplitude, Mixpanel, Adobe, Tealium, Shopify, Stripe, Algolia, AppsFlyer, Branch, Adjust, Kochava, Movable Ink, Dynamic Yield, Amazon Personalize, Looker, Datadog, Amazon S3, Google Cloud Storage, Talon.One, Canva, Figma Shopify, Magento 1.x, Magento 2.x, BigCommerce, WooCommerce, Wix, OpenCart, PrestaShop, Spree, Shift4Shop, Volusion

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Braze Free trial offered on the pricing page Klaviyo Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month
  • Company size Braze Small and mid-sized, Enterprise Klaviyo Freelancers, Small and mid-sized, Enterprise
  • Hosting Braze Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia Klaviyo Cloud (SaaS)
  • Support Braze Email helpdesk, Community forum Klaviyo Email helpdesk, Chat, Community forum
  • API Braze Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations Klaviyo Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Braze

Strengths

  • Email, push, in-app, SMS, WhatsApp, LINE, KakaoTalk and paid media orchestrated from one journey builder
  • More than 100 prebuilt segmentation filters plus SQL composition
  • Regional instances in the United States, Europe, Australia, Japan, South Korea and Indonesia
  • Braze Data Platform unifies first-party data across more than 170 partner integrations

Limitations

  • No public rate card, pricing is quoted by sales
  • Predictive AI arrives at the Pro edition and advanced experimentation only at Enterprise
  • Licensing by monthly active users rather than list size
  • Existing HTML email templates have to be rebuilt to use the drag-and-drop editor

Klaviyo

Strengths

  • Customer data platform with unified profiles behind email, SMS and push
  • Real-time segmentation with predictive analytics
  • More than 350 integrations including Shopify and WooCommerce
  • Free plan for up to 250 active profiles

Limitations

  • Pricing scales with the number of active profiles
  • The free plan is limited to 500 email sends a month

Plans

Pricing

Braze

  • Braze Go Not stated For early-stage growth teams activating customer data and launching cross-channel messaging. Core features and functionality.
  • Braze Select Not stated Adds increased orchestration capability plus enhanced security features and user provisioning.
  • Braze Pro Not stated Adds predictive AI, AI personalised recommendations and expanded dashboard administration.
  • Braze Enterprise Not stated Enterprise-grade orchestration, infrastructure and governance, plus advanced experimentation.
Visit site

Klaviyo

  • Free $0 / month Up to 250 active profiles, 500 email sends a month and $5 of mobile messages a month, with email support for the first 60 days.
  • Email Not stated Paid email plan that scales with the number of active profiles, with higher sending allowances.
  • Email and SMS Not stated Adds SMS and mobile messaging on top of the email plan, priced by active profiles and message volume.
Visit site

What users say

Review Scores · opens after launch

Braze

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Klaviyo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Braze https://www.braze.com · checked against the official source on 2026-09-03

Klaviyo https://www.klaviyo.com · checked against the official source on 2026-09-17

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.