Braze
Cross-channel customer engagement platform where email sits alongside push, in-app, SMS, WhatsApp and paid media.
BrazeAI covers predictive analytics, AI personalised recommendations and autonomous decisioning agents inside journey orchestration
- Free trial
- Free trial offered on the pricing page
- API
- Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations
- Hosting
- Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia
Overview
Braze is a customer engagement platform that sends email as one channel among many: mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences. Campaigns are assembled in Canvas, a drag-and-drop journey builder for multi-step cross-channel flows with A/B/n testing, and audiences come from more than 100 prebuilt segmentation filters alongside SQL composition. Email itself is built in a drag-and-drop editor with Liquid personalisation and rendering previews. Licensing is by monthly active users plus an Action Credits model, across four editions.
Our take
Braze earns its keep when email is only one leg of the journey and the mobile app is where the relationship actually lives, which is why its natural home is a consumer brand with a real app rather than a newsletter operation. Licensing by active users rather than list size follows the same logic and cuts the other way for anyone with a large, lightly engaged audience: the bill tracks people, not sends. Read the edition boundaries before the channel list, because the capabilities most buyers assume are included sit further up the ladder, and nothing is published, so sizing it means a call with sales first.
Key Facts
| Category | |
|---|---|
| Free trial | Free trial offered on the pricing page |
| API | Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations |
| Hosting | Cloud (SaaS), on regional instances in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia |
Features
- Campaign types
- Yes, email, mobile and web push, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences
- Automation and journeys
- Yes, Canvas drag-and-drop journey orchestration for multi-step cross-channel campaigns with A/B/n testing
- Segmentation and personalisation
- Yes, more than 100 prebuilt filters plus SQL composition, with BrazeAI predictions and personalised recommendations
- Templates and editor
- Yes, a drag-and-drop email editor with blank, prebuilt and saved templates, basic, media and advanced content blocks and Liquid personalisation
- Deliverability and testing
- Yes, previews for random, specific or custom user profiles and Inbox Vision rendering checks across email clients
- Ecommerce and CRM data
- Yes, the Braze Data Platform builds first-party profiles from SDKs, APIs and cloud data ingestion across more than 170 partner integrations
- Integrations and API
- Yes, REST APIs and SDKs with more than 170 prebuilt partner integrations
Integrations
- Segment
- mParticle
- Amplitude
- Mixpanel
- Adobe
- Tealium
- Shopify
- Stripe
- Algolia
- AppsFlyer
- Branch
- Adjust
- Kochava
- Movable Ink
- Dynamic Yield
- Amazon Personalize
- Looker
- Datadog
- Amazon S3
- Google Cloud Storage
- Talon.One
- Canva
- Figma
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Community forum
- Onboarding
-
- Documentation and knowledge base
- Guided onboarding
- Personal consulting
- On-site training
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Email, push, in-app, SMS, WhatsApp, LINE, KakaoTalk and paid media orchestrated from one journey builder
- More than 100 prebuilt segmentation filters plus SQL composition
- Regional instances in the United States, Europe, Australia, Japan, South Korea and Indonesia
- Braze Data Platform unifies first-party data across more than 170 partner integrations
Limitations
- No public rate card, pricing is quoted by sales
- Predictive AI arrives at the Pro edition and advanced experimentation only at Enterprise
- Licensing by monthly active users rather than list size
- Existing HTML email templates have to be rebuilt to use the drag-and-drop editor
Pricing
-
Braze Go
Not stated
For early-stage growth teams activating customer data and launching cross-channel messaging. Core features and functionality.
-
Braze Select
Not stated
Adds increased orchestration capability plus enhanced security features and user provisioning.
-
Braze Pro
Not stated
Adds predictive AI, AI personalised recommendations and expanded dashboard administration.
-
Braze Enterprise
Not stated
Enterprise-grade orchestration, infrastructure and governance, plus advanced experimentation.
Alternatives and Comparisons
FAQ
- How is Braze priced?
- Braze prices by monthly active users, the customers who actively interact with your brand across your digital experiences, combined with an Action Credits model that covers channels such as email, SMS and the BrazeAI products. Four editions are offered, Go, Select, Pro and Enterprise, and amounts are quoted by sales rather than published.
- Which channels does Braze support?
- Email, mobile push, web messaging, in-app messages, SMS and RCS, WhatsApp, LINE and KakaoTalk, plus paid-media audiences on Meta, Google, Pinterest, Snapchat, TikTok and Criteo.
- Where is Braze data hosted?
- Braze runs separate regional instances with their own dashboard, REST API and SDK endpoints, in the United States, Europe (Frankfurt), Australia, Japan, South Korea and Indonesia.
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