CataleoSoftware
Get Your Software Listed Get Listed

Email Marketing Comparison

Brevo vs. EmailOctopus

At a glance

At a glance

Brevo

Best for

Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.

  • Freelancers
  • Small and mid-sized
  • Enterprise

EmailOctopus

Best for

Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.

  • Freelancers
  • Small and mid-sized

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Brevo EmailOctopus
Starting price From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month.
Free trial Free plan with up to 300 emails per day and storage for up to 100,000 contacts Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding
API Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Yes, a public API to manage lists, contacts, campaigns and automations
Hosting Cloud (SaaS) Cloud (SaaS)
Made in France Not stated
Campaign types Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing Yes, email newsletters and campaigns, with scheduled sending
Automation and journeys Yes, unlimited multi-step marketing automation workflows Yes, automated sequences that engage subscribers based on triggers
Segmentation and personalisation Yes, list segmentation and personalisation, with predictive send-time optimisation Yes, segmentation using custom fields and tags
Templates and editor Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours
Deliverability and testing Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on Yes, with over a decade of email delivery experience and real-time open and click reporting
Ecommerce and CRM data Yes, a built-in CRM plus ecommerce data sync for products and orders Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way
Integrations and API Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations
AI features stated Yes No
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk Not stated
Onboarding Not stated Documentation and knowledge base, Video tutorials
Company size more entries Freelancers, Small and mid-sized, Enterprise Freelancers, Small and mid-sized
Integrations Not stated Zapier, WordPress, Shopify

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts EmailOctopus Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding
  • Company size Brevo Freelancers, Small and mid-sized, Enterprise EmailOctopus Freelancers, Small and mid-sized
  • AI features Brevo Yes EmailOctopus No
  • API Brevo Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs EmailOctopus Yes, a public API to manage lists, contacts, campaigns and automations
  • Campaign types Brevo Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing EmailOctopus Yes, email newsletters and campaigns, with scheduled sending

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Brevo

Strengths

  • Email, SMS and WhatsApp on one contact base
  • Unlimited marketing automation workflows
  • Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
  • Unified REST API with webhooks, OAuth 2.0 and SDKs

Limitations

  • The free plan is limited to 300 emails per day
  • Email plan prices scale with monthly sending volume

EmailOctopus

Strengths

  • Generous free plan for up to 2,500 subscribers and 10,000 emails per month
  • Low-cost Pro plan from $9 per month
  • Automation, tag-based segmentation, and landing pages and forms
  • Public API and over 1,000 integrations

Limitations

  • The free plan carries EmailOctopus branding
  • The lowest Pro price is billed yearly

Plans

Pricing

Brevo

  • Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
  • Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
  • Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
  • Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
Visit site

EmailOctopus

  • Starter $0 / month Up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding.
  • Pro From $9 / month Billed yearly; removes branding and adds custom email design, unlimited landing pages, forms and reports. The price scales with the number of subscribers.
Visit site

What users say

Review Scores · opens after launch

Brevo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

EmailOctopus

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Brevo https://www.brevo.com · checked against the official source on 2026-08-19

EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.