Brevo
A multichannel marketing platform for email, SMS and WhatsApp with automation, a built-in CRM and a unified API.
Aura, Brevo's AI assistant, generates email designs, copy, subject lines and translations, and predictive send-time optimisation picks the best moment to send to each contact
- Starting price
- From $9 / month
- Free trial
- Free plan with up to 300 emails per day and storage for up to 100,000 contacts
- API
- Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs, plus an official MCP server for AI assistants
Overview
Brevo, formerly Sendinblue, is a cloud marketing platform built around email campaigns, with SMS and WhatsApp sent from the same contact base. It serves single users and small businesses as well as enterprises with contact lists in the millions, and pairs campaigns and automation with a built-in CRM. It runs in the browser, and email plans are priced by monthly sending volume, starting with a free plan.
Our take
Brevo's pricing model is the reason to shortlist it: paying by messages sent rather than by contacts stored suits anyone holding a large list they mail occasionally, where the per-contact competitors charge for people who never receive anything. A high-frequency sender with a small list should run the numbers the other way, because that model turns against you and a contact-priced tool may work out cheaper. The breadth is real but shallow in places, so a team whose main need is deep ecommerce automation should pick a specialist instead. The free tier is a daily send cap rather than a trial, which makes it usable for a very small operation.
Key Facts
| Category | |
|---|---|
| Starting price | From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. |
| Free trial | Free plan with up to 300 emails per day and storage for up to 100,000 contacts |
| API | Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs, plus an official MCP server for AI assistants |
| Hosting | Cloud (SaaS) |
| Made in | France |
Features
- Campaign types
- Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing
- Automation and journeys
- Yes, unlimited multi-step marketing automation workflows
- Segmentation and personalisation
- Yes, list segmentation and personalisation, with predictive send-time optimisation
- Templates and editor
- Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura
- Deliverability and testing
- Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on
- Ecommerce and CRM data
- Yes, a built-in CRM plus ecommerce data sync for products and orders
- Integrations and API
- Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs, plus an official MCP server for Claude, Cursor, VS Code and other AI tools
Integrations
- WordPress
- WooCommerce
- Shopify
- BigCommerce
- Stripe
- Zapier
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Phone
- Onboarding
-
- Documentation and knowledge base
- Live online demos and webinars
- Guided onboarding
- Personal consulting
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Email, SMS and WhatsApp on one contact base
- Unlimited marketing automation workflows
- Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
- Unified REST API with webhooks, OAuth 2.0 and SDKs
Limitations
- The free plan is limited to 300 emails per day
- Email plan prices scale with monthly sending volume
Pricing
-
Free
$0 / month
Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
-
Starter
From $9 / month
No daily sending limit; the price scales with monthly email sending volume.
-
Standard
From $18 / month
Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
-
Enterprise
Not stated
Custom sending volumes, advanced security and dedicated support, quoted by sales.
Alternatives and Comparisons
FAQ
- What does the Brevo free plan include?
- The free plan sends up to 300 emails per day and stores up to 100,000 contacts, with the Brevo logo on emails. Paid plans remove the daily sending limit and are priced by monthly sending volume.
- Does Brevo have an API?
- Yes. Brevo offers a unified REST API for sending email, SMS and WhatsApp and for managing contacts, custom events, ecommerce data and webhooks, with OAuth 2.0 and official SDKs for Node.js, Python and PHP.
- Does Brevo include AI?
- Yes. Aura, Brevo's AI assistant, generates email designs, copy, subject lines, images and translations, and predictive sending optimises the send time for each recipient.
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