Best for
Best for teams that want email alongside SMS and WhatsApp on one contact base, with automation and pricing by sending volume rather than list size.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Brevo vs. Twilio SendGrid
At a glance
At a glance
Best for
Best for product and engineering teams that need transactional email at volume and want marketing campaigns on the same account.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Brevo | Twilio SendGrid |
|---|---|---|
| Starting price | lower value From $9 / month Starter plan with no daily sending limit; the price scales with monthly email sending volume. A free plan sends up to 300 emails per day. | From $15 / month Marketing Campaigns Basic starts at $15 per month, the Email API Essentials plan at $19.95 per month. Both scale in bands by contact count and monthly email volume. |
| Free trial | Free plan with up to 300 emails per day and storage for up to 100,000 contacts | 60-day free trial, 100 emails per day and 100 contacts |
| API | Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs | Yes, REST API and SMTP relay with SDKs for Python, Ruby, Go, PHP, Java, C# and JavaScript, plus event webhooks |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | France | Not stated |
| Campaign types | Yes, email newsletters and campaigns, plus SMS and WhatsApp on the same contact base, with A/B testing | Email only, split between transactional sending through the Email API and marketing sends through Marketing Campaigns |
| Automation and journeys | Yes, unlimited multi-step marketing automation workflows | Yes, automated recurring emails and time-based drip series, available on the Marketing Campaigns Advanced plan |
| Segmentation and personalisation | Yes, list segmentation and personalisation, with predictive send-time optimisation | Yes, dynamic segments over contact lists with custom fields and opt-out preference management |
| Templates and editor | Yes, a drag-and-drop editor with templates, and AI-generated designs through Aura | Yes, a drag-and-drop design editor and a custom HTML editor, with a library of free responsive templates |
| Deliverability and testing | Yes, A/B testing and predictive sending, with a dedicated IP available as an add-on | Yes, inbox rendering previews, spam testing and link validation, plus dedicated IPs, domain authentication and SPF, DKIM and DMARC |
| Ecommerce and CRM data | Yes, a built-in CRM plus ecommerce data sync for products and orders | Contact lists with custom fields, and signup forms that add subscribers to those lists in real time through the API |
| Integrations and API | Yes, a unified REST API for email, SMS and WhatsApp with webhooks, OAuth 2.0 and SDKs | Yes, REST API and SMTP relay, SDKs for seven languages and event webhooks for real-time delivery events |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | more entries Email helpdesk, Chat, Phone |
| Onboarding | Not stated | Documentation and knowledge base, Guided onboarding |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Brevo From $9 / month Twilio SendGrid From $15 / month
- Free trial Brevo Free plan with up to 300 emails per day and storage for up to 100,000 contacts Twilio SendGrid 60-day free trial, 100 emails per day and 100 contacts
- Support Brevo Email helpdesk Twilio SendGrid Email helpdesk, Chat, Phone
- AI features Brevo Yes Twilio SendGrid No
- API Brevo Yes, a unified REST API for email, SMS and WhatsApp with contacts, events, webhooks, OAuth 2.0 and SDKs Twilio SendGrid Yes, REST API and SMTP relay with SDKs for Python, Ruby, Go, PHP, Java, C# and JavaScript, plus event webhooks
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Brevo
Strengths
- Email, SMS and WhatsApp on one contact base
- Unlimited marketing automation workflows
- Email plans priced by sending volume, with a free plan storing up to 100,000 contacts
- Unified REST API with webhooks, OAuth 2.0 and SDKs
Limitations
- The free plan is limited to 300 emails per day
- Email plan prices scale with monthly sending volume
Twilio SendGrid
Strengths
- Transactional and marketing email on one account, so both build the same sender reputation
- Deliverability tooling included: dedicated IPs, domain authentication, SPF, DKIM and DMARC, plus inbox rendering and spam tests
- SDKs for Python, Ruby, Go, PHP, Java, C# and JavaScript, alongside SMTP relay and event webhooks
- Real-time and bulk email address validation
Limitations
- Email only, other channels mean buying a separate Twilio product
- Automation in Marketing Campaigns requires the Advanced plan
- The free offering is a 60-day trial, not a standing free tier
- Two separate price ladders to compare, one per product
Plans
Pricing
Brevo
- Free $0 / month Up to 300 emails per day and storage for up to 100,000 contacts, with the Brevo logo on emails.
- Starter From $9 / month No daily sending limit; the price scales with monthly email sending volume.
- Standard From $18 / month Adds marketing automation, A/B testing and reporting for growing teams. Scales with sending volume.
- Enterprise Not stated Custom sending volumes, advanced security and dedicated support, quoted by sales.
Twilio SendGrid
- Free trial $0 60 days. 100 emails per day and 100 contacts, with analytics and deliverability optimisation.
- Email API Essentials $19.95 Per month, from 50,000 emails. Analytics, deliverability optimisation, one additional teammate and up to two event webhooks.
- Email API Pro $89.95 Per month, from 100,000 emails and up to 2.5 million. Dedicated IP, subuser management, SSO, five event webhooks and included email validations.
- Email API Premier Not stated Custom pricing for volumes above 5 million emails per month, with dedicated support.
- Marketing Campaigns Basic $15 Per month, from 5,000 contacts and 15,000 emails. Ten email testing credits, five signup forms, ticket, chat and phone support.
- Marketing Campaigns Advanced $60 Per month, from 10,000 contacts and 50,000 emails. Adds automation, dedicated IP access, 60 email testing credits and 15 signup forms.
- Marketing Campaigns Custom Not stated Negotiated with sales for volumes above the Advanced plan.
What users say
Review Scores · opens after launch
Brevo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Twilio SendGrid
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Brevo https://www.brevo.com · checked against the official source on 2026-08-19
Twilio SendGrid https://www.twilio.com/en-us/sendgrid · checked against the official source on 2026-09-07
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.