Best for
Best for marketing teams and agencies that want a polished drag-and-drop builder, prebuilt journeys and a large integration catalogue.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Campaign Monitor vs. EmailOctopus
At a glance
At a glance
Best for
Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.
- Freelancers
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Campaign Monitor | EmailOctopus |
|---|---|---|
| Starting price | Not stated | From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month. |
| Free trial | Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit | Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding |
| API | Yes, API access with 250+ integrations | Yes, a public API to manage lists, contacts, campaigns and automations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns and newsletters, with a website builder available as a paid add-on | Yes, email newsletters and campaigns, with scheduled sending |
| Automation and journeys | Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above | Yes, automated sequences that engage subscribers based on triggers |
| Segmentation and personalisation | Yes, segmentation, with advanced engagement segments on the Premier plan | Yes, segmentation using custom fields and tags |
| Templates and editor | Yes, a drag-and-drop builder with 100+ responsive templates and support for custom-coded templates | Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours |
| Deliverability and testing | Yes, A/B testing, link review, and design and spam testing | Yes, with over a decade of email delivery experience and real-time open and click reporting |
| Ecommerce and CRM data | Yes, CRM and ecommerce connections among the 250+ integrations | Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way |
| Integrations and API | Yes, API access with 250+ integrations | Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone | Not stated |
| Onboarding | Not stated | Documentation and knowledge base, Video tutorials |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized |
| Integrations | Not stated | Zapier, WordPress, Shopify |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Free trial Campaign Monitor Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit EmailOctopus Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding
- Company size Campaign Monitor Freelancers, Small and mid-sized, Enterprise EmailOctopus Freelancers, Small and mid-sized
- AI features Campaign Monitor Yes EmailOctopus No
- API Campaign Monitor Yes, API access with 250+ integrations EmailOctopus Yes, a public API to manage lists, contacts, campaigns and automations
- Campaign types Campaign Monitor Yes, email campaigns and newsletters, with a website builder available as a paid add-on EmailOctopus Yes, email newsletters and campaigns, with scheduled sending
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Campaign Monitor
Strengths
- Drag-and-drop builder with 100+ responsive templates and custom-coded templates
- Prebuilt customer journeys and drip campaigns
- AI Writer, AI Email Booster and AI Segment Mapper
- 250+ integrations, including CRM and ecommerce, with an API
Limitations
- Advanced engagement segments are reserved for the Premier plan
- The website builder is a paid add-on
EmailOctopus
Strengths
- Generous free plan for up to 2,500 subscribers and 10,000 emails per month
- Low-cost Pro plan from $9 per month
- Automation, tag-based segmentation, and landing pages and forms
- Public API and over 1,000 integrations
Limitations
- The free plan carries EmailOctopus branding
- The lowest Pro price is billed yearly
Plans
Pricing
Campaign Monitor
- Free $0 / month Up to 500 contacts on a 30-day trial, with a 500 email send limit; no credit card required.
- Lite Not stated Core email tools with up to 2,500 monthly sends.
- Essentials Not stated Unlimited monthly sends and priority support.
- Premier Not stated Unlimited monthly sends, advanced engagement segments and phone support.
- Enterprise Not stated Custom pricing on annual contracts with a dedicated account manager.
EmailOctopus
- Starter $0 / month Up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding.
- Pro From $9 / month Billed yearly; removes branding and adds custom email design, unlimited landing pages, forms and reports. The price scales with the number of subscribers.
What users say
Review Scores · opens after launch
Campaign Monitor
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
EmailOctopus
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Campaign Monitor https://www.campaignmonitor.com · checked against the official source on 2026-08-21
EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.