Campaign Monitor
An email marketing platform with a drag-and-drop builder, prebuilt customer journeys, segmentation and 250+ integrations.
Includes an AI Writer, an AI Email Booster and an AI Segment Mapper
- Starting price
- From $13 / month
- Free trial
- Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit
- API
- Yes, API access with 250+ integrations
Overview
Campaign Monitor is an email marketing platform built around a drag-and-drop builder with more than 100 responsive templates and support for custom-coded templates. It offers prebuilt customer journeys and drip campaigns, segmentation, and AI features including an AI Writer, an AI Email Booster and an AI Segment Mapper. Deliverability tooling covers A/B testing, link review, and design and spam testing, and the platform connects to more than 250 integrations through its API. It is sold as Lite, Essentials and Premier plans plus a custom Enterprise plan.
Our take
Campaign Monitor suits teams whose email work is design-led, where a template needs to be handed to a colleague who will never open the HTML. The trade-offs sit in the plan ladder rather than in the toolset: the entry plan's send allowance is small enough that regular senders move up quickly, the sharper engagement segments are held back for the top tier, and the website builder is charged on top. Teams whose campaigns turn on a detailed customer record, rather than on the look of the email, will find platforms built around that record a closer fit.
Key Facts
| Category | |
|---|---|
| Starting price | From $13 / month Lite plan for up to 500 contacts, billed monthly. The price rises with the contact count; annual billing takes 10% off, and nonprofits get 15% off. |
| Free trial | Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit |
| API | Yes, API access with 250+ integrations |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email campaigns and newsletters, with a website builder available as a paid add-on
- Automation and journeys
- Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above
- Segmentation and personalisation
- Yes, segmentation, with advanced engagement segments on the Premier plan
- Templates and editor
- Yes, a drag-and-drop builder with 100+ responsive templates and support for custom-coded templates
- Deliverability and testing
- Yes, A/B testing, link review, and design and spam testing
- Ecommerce and CRM data
- Yes, CRM and ecommerce connections among the 250+ integrations
- Integrations and API
- Yes, API access with 250+ integrations
Integrations
- Salesforce
- WordPress
- Shopify
- Unbounce
- Intercom
- OptinMonster
- Facebook Lead Ads
- AdRoll
- Lexer
- Qgiv
- Raiser's Edge NXT
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Phone
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Stated as a fit | Stated as a fit | Stated as a fit |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Not stated | Not stated | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Drag-and-drop builder with 100+ responsive templates and custom-coded templates
- Prebuilt customer journeys and drip campaigns
- AI Writer, AI Email Booster and AI Segment Mapper
- 250+ integrations, including CRM and ecommerce, with an API
Limitations
- Advanced engagement segments are reserved for the Premier plan
- The website builder costs $10 a month extra below the Premier plan
Pricing
-
Free
$0 / month
Up to 500 contacts on a 30-day trial, with a 500 email send limit; no credit card required.
-
Lite
$13 / month
Up to 500 contacts, billed monthly, with sends capped at five times the contact count (2,500 at this size). Rises to $397 for 25,001 to 50,000 contacts. Annual billing takes 10% off.
-
Essentials
$31 / month
Up to 500 contacts, billed monthly. Unlimited monthly sends, unlimited automated emails and priority support. Rises to $644 for 25,001 to 50,000 contacts. Annual billing takes 10% off.
-
Premier
$171 / month
Up to 500 contacts, billed monthly. Unlimited monthly sends, advanced engagement segments, send time optimization, phone support and the website builder included. Rises to $1,074 for 25,001 to 50,000 contacts. Annual billing takes 10% off.
-
Enterprise
Not stated
Custom pricing, also for lists above 50,000 contacts, with a dedicated account manager and multi-brand management.
Best For
Alternatives and Comparisons
FAQ
- What plans does Campaign Monitor offer?
- Campaign Monitor is sold as a free trial plus Lite, Essentials and Premier paid plans and a custom Enterprise plan. Essentials and Premier include unlimited monthly sends, while Premier adds advanced engagement segments and phone support.
- Does Campaign Monitor include AI?
- Yes. It includes an AI Writer for drafting copy, an AI Email Booster and an AI Segment Mapper.
- Does Campaign Monitor have an API?
- Yes. It offers API access alongside more than 250 integrations, including CRM and ecommerce connections.
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