Best for
Best for marketing teams and agencies that want a polished drag-and-drop builder, prebuilt journeys and a large integration catalogue.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Campaign Monitor vs. Salesforce Marketing Cloud Account Engagement
At a glance
At a glance
Salesforce Marketing Cloud Account Engagement
Best for
Best for B2B teams already running Salesforce as their CRM, who want lead scoring, nurture and attribution on the same records their sellers work in.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Campaign Monitor | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Starting price | Not stated | From $1250 / org / month Growth+ is $1,250 per organisation and month with 10,000 contacts included, Plus+ $2,750, Advanced+ $4,400 and Premium+ $15,000 with 75,000 contacts. Extra contact blocks cost $100 per 10,000 contacts and month on Growth+, rising to $400 on Premium+. All per-month products require an annual contract. |
| Free trial | Free plan for up to 500 contacts on a 30-day trial, with a 500 email send limit | Not stated |
| API | Yes, API access with 250+ integrations | Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns and newsletters, with a website builder available as a paid add-on | Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows |
| Automation and journeys | Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above | Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on |
| Segmentation and personalisation | Yes, segmentation, with advanced engagement segments on the Premier plan | Prospect tracking across online campaigns feeds rule-based dynamic content and cross-object merge fields, so messages vary on data held against the CRM record; Einstein adds lead scoring, behaviour scoring and engagement frequency |
| Templates and editor | Yes, a drag-and-drop builder with 100+ responsive templates and support for custom-coded templates | Drag-and-drop building with reusable repeater blocks and fully customisable URLs, and Einstein Content Creation drafts and iterates subject lines, email copy and landing page copy |
| Deliverability and testing | Yes, A/B testing, link review, and design and spam testing | Email A/B testing and multivariate landing page testing, a dedicated IP address, Einstein Send Time Optimization, and advanced email analytics with email rendering and preview analysis |
| Ecommerce and CRM data | Yes, CRM and ecommerce connections among the 250+ integrations | Built on the Salesforce CRM database: Engagement History Dashboards sit on leads, contacts, accounts and opportunities, with custom object integration, a Data Cloud connector and multi-touch attribution through B2B Marketing Analytics |
| Integrations and API | Yes, API access with 250+ integrations | Daily API call allowance scaling by edition, an External Activity API with active extensions, custom object integration, and prebuilt Google Ads and Eventbrite integrations |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Phone | Not stated |
| Onboarding | Not stated | Documentation and knowledge base, Live online demos and webinars |
| Company size | more entries Freelancers, Small and mid-sized, Enterprise | Small and mid-sized, Enterprise |
| Integrations | Not stated | Salesforce CRM, Google Ads, Eventbrite, Salesforce Data Cloud, B2B Marketing Analytics |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Company size Campaign Monitor Freelancers, Small and mid-sized, Enterprise Salesforce Marketing Cloud Account Engagement Small and mid-sized, Enterprise
- API Campaign Monitor Yes, API access with 250+ integrations Salesforce Marketing Cloud Account Engagement Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM
- Campaign types Campaign Monitor Yes, email campaigns and newsletters, with a website builder available as a paid add-on Salesforce Marketing Cloud Account Engagement Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows
- Automation and journeys Campaign Monitor Yes, prebuilt customer journeys and drip campaigns, with unlimited automated emails on Essentials and above Salesforce Marketing Cloud Account Engagement Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on
- Segmentation and personalisation Campaign Monitor Yes, segmentation, with advanced engagement segments on the Premier plan Salesforce Marketing Cloud Account Engagement Prospect tracking across online campaigns feeds rule-based dynamic content and cross-object merge fields, so messages vary on data held against the CRM record; Einstein adds lead scoring, behaviour scoring and engagement frequency
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Campaign Monitor
Strengths
- Drag-and-drop builder with 100+ responsive templates and custom-coded templates
- Prebuilt customer journeys and drip campaigns
- AI Writer, AI Email Booster and AI Segment Mapper
- 250+ integrations, including CRM and ecommerce, with an API
Limitations
- Advanced engagement segments are reserved for the Premier plan
- The website builder is a paid add-on
Salesforce Marketing Cloud Account Engagement
Strengths
- Scores, engagement history and attribution sit directly on Salesforce CRM records, with no connector between marketing and sales
- Multi-touch attribution models and B2B Marketing Analytics report campaign effect against pipeline rather than against opens alone
- Einstein covers both sides of the job, scoring prospects and drafting email and landing page copy
Limitations
- Priced per organisation from $1,250 a month billed annually, so the entry cost does not scale down for a small team
- Contact allowances are the real cost driver, and extra blocks run from $100 to $400 per 10,000 contacts and month depending on edition
- Business units cost $2,000 per unit and month on top of the edition price
- The value rests on Salesforce being the system of record, which makes it a poor fit for companies running another CRM
Plans
Pricing
Campaign Monitor
- Free $0 / month Up to 500 contacts on a 30-day trial, with a 500 email send limit; no credit card required.
- Lite Not stated Core email tools with up to 2,500 monthly sends.
- Essentials Not stated Unlimited monthly sends and priority support.
- Premier Not stated Unlimited monthly sends, advanced engagement segments and phone support.
- Enterprise Not stated Custom pricing on annual contracts with a dedicated account manager.
Salesforce Marketing Cloud Account Engagement
- Growth+ $1,250 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $100 per 10,000 and month.
- Plus+ $2,750 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $150 per 10,000 and month.
- Advanced+ $4,400 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $300 per 10,000 and month.
- Premium+ $15,000 Per organisation and month, billed annually. 75,000 contacts included. Extra contacts $400 per 10,000 and month.
What users say
Review Scores · opens after launch
Campaign Monitor
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce Marketing Cloud Account Engagement
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Campaign Monitor https://www.campaignmonitor.com · checked against the official source on 2026-08-21
Salesforce Marketing Cloud Account Engagement https://www.salesforce.com/marketing/b2b-automation/ · checked against the official source on 2026-09-15
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.