Best for
Best for small businesses that want an email marketing platform with templates, automation and an AI content generator, and phone support to get started.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
Constant Contact vs. EmailOctopus
At a glance
At a glance
Best for
Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.
- Freelancers
- Small and mid-sized
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Constant Contact | EmailOctopus |
|---|---|---|
| Starting price | From $12 / month Lite plan; the price scales with the number of contacts. Prepaying for 12 months saves up to 15 percent. | lower value From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month. |
| Free trial | Free trial available, no credit card required | Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding |
| API | Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0 | Yes, a public API to manage lists, contacts, campaigns and automations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | United States | Not stated |
| Campaign types | Yes, email campaigns, with 500 SMS messages a month and social posts on the Premium plan | Yes, email newsletters and campaigns, with scheduled sending |
| Automation and journeys | Yes, automation templates, one on Lite, three on Standard and unlimited custom automations on Premium | Yes, automated sequences that engage subscribers based on triggers |
| Segmentation and personalisation | Yes, ten custom segments on Standard and unlimited custom segments with dynamic content on Premium | Yes, segmentation using custom fields and tags |
| Templates and editor | Yes, an email editor with templates and an AI content generator | Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours |
| Deliverability and testing | Yes, subject line A/B testing and automatic resend to non-openers on Standard and Premium | Yes, with over a decade of email delivery experience and real-time open and click reporting |
| Ecommerce and CRM data | Yes, contact management with integrations, plus revenue reporting on the Premium plan | Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way |
| Integrations and API | Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0 | Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Phone, Chat | Not stated |
| Onboarding | Not stated | Documentation and knowledge base, Video tutorials |
| Company size | Freelancers, Small and mid-sized | Freelancers, Small and mid-sized |
| Integrations | Not stated | Zapier, WordPress, Shopify |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Constant Contact From $12 / month EmailOctopus From $9 / month
- Free trial Constant Contact Free trial available, no credit card required EmailOctopus Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding
- AI features Constant Contact Yes EmailOctopus No
- API Constant Contact Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0 EmailOctopus Yes, a public API to manage lists, contacts, campaigns and automations
- Campaign types Constant Contact Yes, email campaigns, with 500 SMS messages a month and social posts on the Premium plan EmailOctopus Yes, email newsletters and campaigns, with scheduled sending
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Constant Contact
Strengths
- AI content generator for on-brand emails, texts and social posts
- Automatic resend to non-openers and subject line A/B testing on the paid plans
- v3 REST API with webhooks and OAuth 2.0
- Prepaying for 12 months saves up to 15 percent
Limitations
- Prices scale with the number of contacts
- The Lite plan is limited to one user and one automation template
EmailOctopus
Strengths
- Generous free plan for up to 2,500 subscribers and 10,000 emails per month
- Low-cost Pro plan from $9 per month
- Automation, tag-based segmentation, and landing pages and forms
- Public API and over 1,000 integrations
Limitations
- The free plan carries EmailOctopus branding
- The lowest Pro price is billed yearly
Plans
Pricing
Constant Contact
- Lite From $12 / month One user, one automation template and basic reporting, with monthly sends up to 10x the number of contacts. Scales with contacts.
- Standard From $35 / month Three users, email scheduling, subject line A/B testing, resend to non-openers, three automation templates, AI campaign building and ten custom segments.
- Premium From $80 / month Unlimited users, unlimited custom automations and segments, dynamic content, revenue reporting, dedicated support and 500 SMS messages a month.
EmailOctopus
- Starter $0 / month Up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding.
- Pro From $9 / month Billed yearly; removes branding and adds custom email design, unlimited landing pages, forms and reports. The price scales with the number of subscribers.
What users say
Review Scores · opens after launch
Constant Contact
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
EmailOctopus
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Constant Contact https://www.constantcontact.com · checked against the official source on 2026-08-19
EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.