Constant Contact
An email marketing platform for small businesses with campaigns, automation templates, segmentation and an AI content generator.
An AI content generator drafts on-brand emails, texts and social posts from a prompt and can match the tone to brand qualities
- Starting price
- From $12 / month
- Free trial
- Free trial available, no credit card required
- API
- Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0
Overview
Constant Contact is an email marketing platform aimed at small businesses, sold in three plans: Lite, Standard and Premium. It carries an email editor with templates, automation templates, list segmentation, subject line A/B testing and an AI content generator that drafts on-brand emails, texts and social posts. The higher plans add more users, email scheduling, automatic resend to non-openers, dynamic content, revenue reporting and a monthly SMS allowance. A v3 REST API manages contacts and campaigns with webhooks, and prices scale with the number of contacts.
Our take
Constant Contact is the safe, unexciting choice for a small business that wants to send a newsletter and be left alone, and its support reputation is a real part of what it sells. It is not the tool for anyone who needs conditional journeys or fine-grained behavioural triggers; that buyer should pick an automation-first platform instead and accept a steeper start. The entry plan is thinner than it looks, since one user and one automation template rule out anything shared, so price from the middle tier rather than the headline. Cost tracks contact count, so prune the list before comparing quotes.
Key Facts
| Category | |
|---|---|
| Starting price | From $12 / month Lite plan; the price scales with the number of contacts. Prepaying for 12 months saves up to 15 percent. |
| Free trial | Free trial available, no credit card required |
| API | Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0 |
| Hosting | Cloud (SaaS) |
| Made in | United States |
Features
- Campaign types
- Yes, email campaigns, with 500 SMS messages a month and social posts on the Premium plan
- Automation and journeys
- Yes, automation templates, one on Lite, three on Standard and unlimited custom automations on Premium
- Segmentation and personalisation
- Yes, ten custom segments on Standard and unlimited custom segments with dynamic content on Premium
- Templates and editor
- Yes, an email editor with templates and an AI content generator
- Deliverability and testing
- Yes, subject line A/B testing and automatic resend to non-openers on Standard and Premium
- Ecommerce and CRM data
- Yes, contact management with integrations, plus revenue reporting on the Premium plan
- Integrations and API
- Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0
Integrations
Integrations coming soon.
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Phone
- Chat
- Company size
-
- Freelancers
- Small and mid-sized
Pros and Cons
Strengths
- AI content generator for on-brand emails, texts and social posts
- Automatic resend to non-openers and subject line A/B testing on the paid plans
- v3 REST API with webhooks and OAuth 2.0
- Prepaying for 12 months saves up to 15 percent
Limitations
- Prices scale with the number of contacts
- The Lite plan is limited to one user and one automation template
Pricing
-
Lite
From $12 / month
One user, one automation template and basic reporting, with monthly sends up to 10x the number of contacts. Scales with contacts.
-
Standard
From $35 / month
Three users, email scheduling, subject line A/B testing, resend to non-openers, three automation templates, AI campaign building and ten custom segments.
-
Premium
From $80 / month
Unlimited users, unlimited custom automations and segments, dynamic content, revenue reporting, dedicated support and 500 SMS messages a month.
Alternatives and Comparisons
FAQ
- What plans does Constant Contact offer?
- Constant Contact is sold in three plans: Lite, Standard and Premium. The price scales with the number of contacts, and prepaying for twelve months saves up to fifteen percent. Standard adds resend to non-openers and ten custom segments, and Premium adds unlimited users and automations, dynamic content, revenue reporting and 500 monthly SMS.
- Does Constant Contact have an API?
- Yes. Constant Contact offers a v3 REST API to view, create and update contacts and email campaigns, with webhooks and OAuth 2.0 for integrations.
- Does Constant Contact include AI?
- Yes. An AI content generator drafts on-brand emails, texts and social posts from a prompt and can match the tone to brand qualities.
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