Best for
Best for small businesses that want an email marketing platform with templates, automation and an AI content generator, and phone support to get started.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
Constant Contact vs. Salesforce Marketing Cloud Account Engagement
At a glance
At a glance
Salesforce Marketing Cloud Account Engagement
Best for
Best for B2B teams already running Salesforce as their CRM, who want lead scoring, nurture and attribution on the same records their sellers work in.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Constant Contact | Salesforce Marketing Cloud Account Engagement |
|---|---|---|
| Starting price | lower value From $12 / month Lite plan; the price scales with the number of contacts. Prepaying for 12 months saves up to 15 percent. | From $1250 / org / month Growth+ is $1,250 per organisation and month with 10,000 contacts included, Plus+ $2,750, Advanced+ $4,400 and Premium+ $15,000 with 75,000 contacts. Extra contact blocks cost $100 per 10,000 contacts and month on Growth+, rising to $400 on Premium+. All per-month products require an annual contract. |
| Free trial | Free trial available, no credit card required | Not stated |
| API | Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0 | Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | United States | Not stated |
| Campaign types | Yes, email campaigns, with 500 SMS messages a month and social posts on the Premium plan | Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows |
| Automation and journeys | Yes, automation templates, one on Lite, three on Standard and unlimited custom automations on Premium | Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on |
| Segmentation and personalisation | Yes, ten custom segments on Standard and unlimited custom segments with dynamic content on Premium | Prospect tracking across online campaigns feeds rule-based dynamic content and cross-object merge fields, so messages vary on data held against the CRM record; Einstein adds lead scoring, behaviour scoring and engagement frequency |
| Templates and editor | Yes, an email editor with templates and an AI content generator | Drag-and-drop building with reusable repeater blocks and fully customisable URLs, and Einstein Content Creation drafts and iterates subject lines, email copy and landing page copy |
| Deliverability and testing | Yes, subject line A/B testing and automatic resend to non-openers on Standard and Premium | Email A/B testing and multivariate landing page testing, a dedicated IP address, Einstein Send Time Optimization, and advanced email analytics with email rendering and preview analysis |
| Ecommerce and CRM data | Yes, contact management with integrations, plus revenue reporting on the Premium plan | Built on the Salesforce CRM database: Engagement History Dashboards sit on leads, contacts, accounts and opportunities, with custom object integration, a Data Cloud connector and multi-touch attribution through B2B Marketing Analytics |
| Integrations and API | Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0 | Daily API call allowance scaling by edition, an External Activity API with active extensions, custom object integration, and prebuilt Google Ads and Eventbrite integrations |
| AI features | Yes | Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Phone, Chat | Not stated |
| Onboarding | Not stated | Documentation and knowledge base, Live online demos and webinars |
| Company size | Freelancers, Small and mid-sized | Small and mid-sized, Enterprise |
| Integrations | Not stated | Salesforce CRM, Google Ads, Eventbrite, Salesforce Data Cloud, B2B Marketing Analytics |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Constant Contact From $12 / month Salesforce Marketing Cloud Account Engagement From $1250 / org / month
- Company size Constant Contact Freelancers, Small and mid-sized Salesforce Marketing Cloud Account Engagement Small and mid-sized, Enterprise
- API Constant Contact Yes, a v3 REST API for contacts and email campaigns with webhooks and OAuth 2.0 Salesforce Marketing Cloud Account Engagement Yes, a daily API call allowance that rises with the edition, plus an External Activity API and custom object integration with Salesforce CRM
- Campaign types Constant Contact Yes, email campaigns, with 500 SMS messages a month and social posts on the Premium plan Salesforce Marketing Cloud Account Engagement Unlimited email marketing, landing pages, forms and form handlers for existing forms, with an integrated marketing calendar and a CMS with approval workflows
- Automation and journeys Constant Contact Yes, automation templates, one on Lite, three on Standard and unlimited custom automations on Premium Salesforce Marketing Cloud Account Engagement Engagement Programs for nurture tracks plus automation rules, with lead scoring and grading, multiple scoring categories and rule-based account scoring deciding who moves on
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Constant Contact
Strengths
- AI content generator for on-brand emails, texts and social posts
- Automatic resend to non-openers and subject line A/B testing on the paid plans
- v3 REST API with webhooks and OAuth 2.0
- Prepaying for 12 months saves up to 15 percent
Limitations
- Prices scale with the number of contacts
- The Lite plan is limited to one user and one automation template
Salesforce Marketing Cloud Account Engagement
Strengths
- Scores, engagement history and attribution sit directly on Salesforce CRM records, with no connector between marketing and sales
- Multi-touch attribution models and B2B Marketing Analytics report campaign effect against pipeline rather than against opens alone
- Einstein covers both sides of the job, scoring prospects and drafting email and landing page copy
Limitations
- Priced per organisation from $1,250 a month billed annually, so the entry cost does not scale down for a small team
- Contact allowances are the real cost driver, and extra blocks run from $100 to $400 per 10,000 contacts and month depending on edition
- Business units cost $2,000 per unit and month on top of the edition price
- The value rests on Salesforce being the system of record, which makes it a poor fit for companies running another CRM
Plans
Pricing
Constant Contact
- Lite From $12 / month One user, one automation template and basic reporting, with monthly sends up to 10x the number of contacts. Scales with contacts.
- Standard From $35 / month Three users, email scheduling, subject line A/B testing, resend to non-openers, three automation templates, AI campaign building and ten custom segments.
- Premium From $80 / month Unlimited users, unlimited custom automations and segments, dynamic content, revenue reporting, dedicated support and 500 SMS messages a month.
Salesforce Marketing Cloud Account Engagement
- Growth+ $1,250 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $100 per 10,000 and month.
- Plus+ $2,750 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $150 per 10,000 and month.
- Advanced+ $4,400 Per organisation and month, billed annually. 10,000 contacts included. Extra contacts $300 per 10,000 and month.
- Premium+ $15,000 Per organisation and month, billed annually. 75,000 contacts included. Extra contacts $400 per 10,000 and month.
What users say
Review Scores · opens after launch
Constant Contact
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Salesforce Marketing Cloud Account Engagement
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Constant Contact https://www.constantcontact.com · checked against the official source on 2026-08-19
Salesforce Marketing Cloud Account Engagement https://www.salesforce.com/marketing/b2b-automation/ · checked against the official source on 2026-09-15
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.