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Email Marketing Comparison

Dotdigital vs. Mailjet

At a glance

At a glance

Dotdigital

Best for

Best for ecommerce and retail marketing teams that want email, SMS and WhatsApp running off the same store data.

  • Small and mid-sized
  • Enterprise

Mailjet

Best for

Best for teams and developers that want one platform for both marketing campaigns and transactional email, priced by send volume.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Dotdigital Mailjet
Starting price Not stated From $9 / month Starter plan; priced by monthly email volume. A free plan is available.
Free trial Not stated Free plan with 6,000 emails per month (200 per day)
API Yes, REST APIs in v2 and v3 covering contacts and data, campaigns and automation, events, Insight data and transactional messaging, plus a Marketing MCP server Yes, a Send API and SMTP relay on all paid plans
Hosting Cloud (SaaS) Cloud (SaaS)
Made in United Kingdom Not stated
Campaign types Email campaigns, SMS and MMS, WhatsApp, mobile app push, web personalization, and ads and retargeting Yes, marketing campaigns and newsletters plus transactional email, with landing pages on Premium
Automation and journeys Yes, an automation program builder with customizable journey templates for welcome, cart abandonment, birthday and win-back flows Yes, automations on the Premium plan
Segmentation and personalisation Yes, dynamic content blocks and real-time customer data, with a Segment Agent that builds and refines segments from a plain-English description, plus predictive segmentation Yes, segmentation from the Essential plan, with dynamic content on Premium
Templates and editor Yes, EasyEditor, a drag-and-drop editor with templates, with a Content Agent that generates and rewrites copy and adjusts tone in a stored brand voice Yes, an advanced drag-and-drop editor on every plan
Deliverability and testing Dedicated IPs, SPF, DKIM and DMARC authentication, ISP relationships and an onboarding team for domain warm-up; A/B testing and analytics run on campaigns Yes, A/B testing on Premium, with a dedicated IP available on higher-volume plans
Ecommerce and CRM data Yes, more than 200 integrations including Shopify, Adobe Commerce, BigCommerce and WooCommerce, plus Salesforce, HubSpot and Microsoft Dynamics 365, over a built-in customer data platform Through connectors rather than a built-in store sync: Mailjet ships its own plugins for WordPress with WooCommerce and for PrestaShop, while the other ecommerce and CRM entries in its integrations directory, among them Shopify, HubSpot and Salesforce, are connected through Zapier or another iPaaS partner
Integrations and API Yes, REST APIs in v2 and v3, plus a Marketing MCP server for ChatGPT, Claude and Gemini Yes, a Send API and SMTP relay on all paid plans
AI features Yes Yes
MCP-ready Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support more entries Email helpdesk, Phone, Chat, 24/7 Email helpdesk, Phone, Chat
Onboarding more entries Documentation and knowledge base, Video tutorials, Live online demos and webinars, Personal consulting Documentation and knowledge base, Video tutorials, Guided onboarding
Company size Small and mid-sized, Enterprise more entries Freelancers, Small and mid-sized, Enterprise
Integrations Shopify, Adobe Commerce, BigCommerce, WooCommerce, Salesforce, HubSpot, Microsoft Dynamics 365, Oracle NetSuite more entries WordPress, WooCommerce, PrestaShop, Drupal, Joomla, Squarespace, Webflow, Shopify, BigCommerce, Stripe, PayPal, Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics CRM, Segment, Zapier, Make, n8n, Slack, Zendesk, Intercom, Google Sheets, Airtable, Typeform, Sinch Engage

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Company size Dotdigital Small and mid-sized, Enterprise Mailjet Freelancers, Small and mid-sized, Enterprise
  • Support Dotdigital Email helpdesk, Phone, Chat, 24/7 Mailjet Email helpdesk, Phone, Chat
  • API Dotdigital Yes, REST APIs in v2 and v3 covering contacts and data, campaigns and automation, events, Insight data and transactional messaging, plus a Marketing MCP server Mailjet Yes, a Send API and SMTP relay on all paid plans
  • Campaign types Dotdigital Email campaigns, SMS and MMS, WhatsApp, mobile app push, web personalization, and ads and retargeting Mailjet Yes, marketing campaigns and newsletters plus transactional email, with landing pages on Premium
  • Automation and journeys Dotdigital Yes, an automation program builder with customizable journey templates for welcome, cart abandonment, birthday and win-back flows Mailjet Yes, automations on the Premium plan

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Dotdigital

Strengths

  • Email, SMS, WhatsApp, push and web personalization from one platform with a customer data platform underneath
  • Named AI agents: a Segment Agent for audiences and a Content Agent inside EasyEditor
  • A Marketing MCP server connects the account to ChatGPT, Claude and Gemini
  • Deliverability covered by dedicated IPs, SPF, DKIM and DMARC and a warm-up onboarding team

Limitations

  • No published pricing: contact-based billing is quoted case by case
  • A contact is billable as soon as it is marketable on any single channel, even if suppressed on the others

Mailjet

Strengths

  • Priced by email volume, with unlimited contacts on the Essential and Premium plans
  • Advanced drag-and-drop editor on every plan, including the free tier
  • Send API and SMTP relay for transactional email on all paid plans
  • Free plan with 6,000 emails per month

Limitations

  • Automations, A/B testing and dynamic content are reserved for the Premium plan
  • The Free and Starter plans cap contacts at 1,000 and 2,000

Plans

Pricing

Mailjet

  • Free $0 / month 6,000 emails per month (200 per day), up to 1,000 contacts, with the advanced drag-and-drop editor.
  • Starter From $9 / month 8,000 emails per month, up to 2,000 contacts, with online support.
  • Essential From $17 / month 15,000 emails per month, unlimited contacts, segmentation and no daily send limit.
  • Premium From $27 / month Adds automations, A/B testing, dynamic content, landing pages and up to 20 subaccounts, plus priority support, with phone and chat support from 50,000 emails a month.
  • Custom Not stated Custom enterprise plans for high-volume senders, with a dedicated technical account manager, unlimited subaccounts, phone and chat support and guided onboarding, training and consulting.
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What users say

Review Scores · opens after launch

Dotdigital

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Mailjet

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Dotdigital https://dotdigital.com · checked against the official source on 2026-09-17

Mailjet https://www.mailjet.com · checked against the official source on 2026-08-21

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.