Dotdigital
A cross-channel marketing automation platform from London, with email, SMS, WhatsApp and web in one place.
A Segment Agent builds audiences from a plain-English description and a Content Agent writes and rewrites campaign copy inside EasyEditor, alongside subject line suggestions, send time optimization and predictive segmentation
- API
- Yes, REST APIs in v2 and v3 covering contacts and data, campaigns and automation, events, Insight data and transactional messaging, plus a Marketing MCP server
- Hosting
- Cloud (SaaS)
- Made in
- United Kingdom
Overview
Dotdigital is a cross-channel marketing automation platform built around a customer data platform that feeds campaigns on email, SMS, WhatsApp, mobile app push, web personalization and retargeting ads. Emails are built in EasyEditor, a drag-and-drop editor with templates, and the program builder runs journeys from templates for welcome, cart abandonment and win-back sequences. The AI arrives as named agents: a Segment Agent builds an audience from a plain-English description and a Content Agent drafts copy in a stored brand voice. The company is headquartered in London and billing is contact-based.
Our take
Dotdigital sits between the self-serve senders and the enterprise suites, and for most buyers the ecommerce connections decide it: a store on Shopify or Adobe Commerce gets order and behaviour data flowing without a project wrapped around it. The billing model is what to work out before signing, because a contact counts as soon as it is marketable on any one channel, so the same people on an email list and an SMS list are not charged twice, but someone suppressed on email and still subscribed to SMS is charged all the same. With no published rates you cannot line it up against a per-send tool on a spreadsheet, and that is a real cost when the alternative prints its prices.
Key Facts
| Category | |
|---|---|
| API | Yes, REST APIs in v2 and v3 covering contacts and data, campaigns and automation, events, Insight data and transactional messaging, plus a Marketing MCP server |
| Hosting | Cloud (SaaS) |
| Made in | United Kingdom |
Features
- Campaign types
- Email campaigns, SMS and MMS, WhatsApp, mobile app push, web personalization, and ads and retargeting
- Automation and journeys
- Yes, an automation program builder with customizable journey templates for welcome, cart abandonment, birthday and win-back flows
- Segmentation and personalisation
- Yes, dynamic content blocks and real-time customer data, with a Segment Agent that builds and refines segments from a plain-English description, plus predictive segmentation
- Templates and editor
- Yes, EasyEditor, a drag-and-drop editor with templates, with a Content Agent that generates and rewrites copy and adjusts tone in a stored brand voice
- Deliverability and testing
- Dedicated IPs, SPF, DKIM and DMARC authentication, ISP relationships and an onboarding team for domain warm-up; A/B testing and analytics run on campaigns
- Ecommerce and CRM data
- Yes, more than 200 integrations including Shopify, Adobe Commerce, BigCommerce and WooCommerce, plus Salesforce, HubSpot and Microsoft Dynamics 365, over a built-in customer data platform
- Integrations and API
- Yes, REST APIs in v2 and v3, plus a Marketing MCP server for ChatGPT, Claude and Gemini
Integrations
- Shopify
- Adobe Commerce
- BigCommerce
- WooCommerce
- Salesforce
- HubSpot
- Microsoft Dynamics 365
- Oracle NetSuite
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Phone
- Chat, 24/7
- Onboarding
-
- Documentation and knowledge base
- Video tutorials
- Live online demos and webinars
- Personal consulting
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Email, SMS, WhatsApp, push and web personalization from one platform with a customer data platform underneath
- Named AI agents: a Segment Agent for audiences and a Content Agent inside EasyEditor
- A Marketing MCP server connects the account to ChatGPT, Claude and Gemini
- Deliverability covered by dedicated IPs, SPF, DKIM and DMARC and a warm-up onboarding team
Limitations
- No published pricing: contact-based billing is quoted case by case
- A contact is billable as soon as it is marketable on any single channel, even if suppressed on the others
Pricing
Price on Request
The vendor does not publish a price list. Ask them for a quote for your team size.
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FAQ
- How is Dotdigital billed?
- On contacts, not on sends. Dotdigital counts the highest number of marketable contacts in your account during a billing period. A contact counts if it is subscribed on at least one channel, email, SMS or WhatsApp, or if it was sent to during the period, even when it is deleted or suppressed afterwards. Only a contact fully suppressed across all active channels is not billable.
- Does Dotdigital support MCP?
- Yes. The Dotdigital Marketing MCP server connects the account to external AI tools such as ChatGPT, Claude and Gemini, so contacts, campaigns and data can be worked with in natural language from an MCP client.
- Which ecommerce platforms and CRMs does it integrate with?
- Shopify, Adobe Commerce, BigCommerce and WooCommerce on the ecommerce side, and Salesforce, HubSpot, Microsoft Dynamics 365 and Oracle NetSuite among the business systems, out of more than 200 integrations.
- What support and training does Dotdigital provide?
- Live chat inside the platform around the clock, a support email address, and a phone line during office hours in the UK, the USA and Australia. Learning runs through Dotdigital Academy, with on-demand certification courses, live webinars, webinar recordings and short videos, a help centre and a separate developer hub.
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