Best for
Best for ecommerce and direct-to-consumer brands on Shopify, WooCommerce or BigCommerce that want behavior-based email automation with onsite popups in one platform.
- Small and mid-sized
- Enterprise
Email Marketing Comparison
Drip vs. Klaviyo
At a glance
At a glance
Best for
Best for ecommerce and B2C teams that want email and SMS driven by a customer data platform with real-time segmentation and deep store data.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Drip | Klaviyo |
|---|---|---|
| Starting price | From $39 / month For up to 2,500 active people; the price scales with the number of active people and the volume of emails sent. | Free plan for up to 250 active profiles and 500 email sends a month The free plan also carries $5 of mobile messages and $5 of Composer usage a month, with email support for the first 60 days. Paid plans scale with the number of active profiles and the message volume on top. |
| Free trial | 14-day free trial | Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month |
| API | Yes, open API access on every plan | Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Made in | Not stated | United States |
| Campaign types | Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes | Yes, email campaigns with SMS and push from the same customer profiles |
| Automation and journeys | Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back | Yes, automation flows triggered by customer behaviour and events |
| Segmentation and personalisation | Yes, dynamic segments that update automatically from behavior, purchase history and engagement, synced from the store in real time | Yes, real-time segmentation with predictive analytics on unified customer profiles |
| Templates and editor | Yes, a drag-and-drop visual email builder with 50-plus themed templates, plus a plain-text builder | Yes, a drag-and-drop email editor with templates |
| Deliverability and testing | Yes, A/B split testing of up to four subject line or content variations, reporting opens, clicks and revenue per variation | Yes, deliverability tools with reporting and revenue attribution |
| Ecommerce and CRM data | Yes, deep native Shopify, WooCommerce and BigCommerce integrations that sync customers, orders and product catalog in real time | Yes, a customer data platform with deep ecommerce data and more than 350 integrations including Shopify and WooCommerce |
| Integrations and API | Yes, open API access and 50-plus integrations on every plan | Yes, a REST API with webhooks, SDKs and warehouse syncs |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Chat | more entries Email helpdesk, Chat, Community forum |
| Onboarding | Not stated | Documentation and knowledge base, Live online demos and webinars, Personal consulting |
| Company size | Small and mid-sized, Enterprise | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Shopify, WooCommerce, BigCommerce | more entries Shopify, Magento 1.x, Magento 2.x, BigCommerce, WooCommerce, Wix, OpenCart, PrestaShop, Spree, Shift4Shop, Volusion |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Drip From $39 / month Klaviyo Free plan for up to 250 active profiles and 500 email sends a month
- Free trial Drip 14-day free trial Klaviyo Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month
- Company size Drip Small and mid-sized, Enterprise Klaviyo Freelancers, Small and mid-sized, Enterprise
- Support Drip Email helpdesk, Chat Klaviyo Email helpdesk, Chat, Community forum
- AI features Drip No Klaviyo Yes
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Drip
Strengths
- Every feature included on every plan, with nothing locked behind higher tiers
- Deep native Shopify, WooCommerce and BigCommerce integrations with real-time data sync
- Onsite suite of popups, slide-ins and quizzes included at no extra cost
- Billed only on active people who can receive email
Limitations
- No free plan, only a 14-day free trial
- Purpose-built for ecommerce, so less suited to non-store senders
- Live chat support is reserved for the $99 / month and higher plans
Klaviyo
Strengths
- Customer data platform with unified profiles behind email, SMS and push
- Real-time segmentation with predictive analytics
- More than 350 integrations including Shopify and WooCommerce
- Free plan for up to 250 active profiles
Limitations
- Pricing scales with the number of active profiles
- The free plan is limited to 500 email sends a month
Plans
Pricing
Drip
- All features From $39 / month For up to 2,500 active people. Every feature is included on every plan; the price scales with the number of active people and email volume. Live chat support is available on the $99 / month and higher plans.
Klaviyo
- Free $0 / month Up to 250 active profiles, 500 email sends a month and $5 of mobile messages a month, with email support for the first 60 days.
- Email Not stated Paid email plan that scales with the number of active profiles, with higher sending allowances.
- Email and SMS Not stated Adds SMS and mobile messaging on top of the email plan, priced by active profiles and message volume.
What users say
Review Scores · opens after launch
Drip
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Klaviyo
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Drip https://www.drip.com · checked against the official source on 2026-08-23
Klaviyo https://www.klaviyo.com · checked against the official source on 2026-09-17
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.