Drip
An ecommerce email marketing and automation platform, with a visual workflow builder, onsite popups and deep Shopify, WooCommerce and BigCommerce integrations.
- Starting price
- From $39 / month
- Free trial
- 14-day free trial
- API
- Yes, open API access on every plan
Overview
Drip is an email marketing and automation platform built for ecommerce and direct-to-consumer brands. It connects to Shopify, WooCommerce and BigCommerce through integrations that sync customers, orders and product catalog in real time, so segments and campaigns react the moment a shopper's behavior changes. Its visual workflow builder handles branching logic, goals and split tests, and ships with prebuilt templates for abandoned cart, welcome and back-in-stock flows. Onsite popups, slide-ins and quizzes are included on every plan, and Drip bills on active people rather than stored records.
Our take
Drip assumes a store: a catalog and an order history to react to, which is the whole point for a Shopify, WooCommerce or BigCommerce brand and largely wasted on anyone else. What distinguishes it from the bigger ecommerce platforms is that nothing is gated by tier, so a small store gets the same automation as a large one and pays only for list size. That also means there is no cheap entry plan to test with, only a trial, so the decision has to be made inside two weeks. A non-store sender should pick a general email platform instead.
Key Facts
| Category | |
|---|---|
| Starting price | From $39 / month For up to 2,500 active people; the price scales with the number of active people and the volume of emails sent. |
| Free trial | 14-day free trial |
| API | Yes, open API access on every plan |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes
- Automation and journeys
- Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back
- Segmentation and personalisation
- Yes, dynamic segments that update automatically from behavior, purchase history and engagement, synced from the store in real time
- Templates and editor
- Yes, a drag-and-drop visual email builder with 50-plus themed templates, plus a plain-text builder
- Deliverability and testing
- Yes, A/B split testing of up to four subject line or content variations, reporting opens, clicks and revenue per variation
- Ecommerce and CRM data
- Yes, deep native Shopify, WooCommerce and BigCommerce integrations that sync customers, orders and product catalog in real time
- Integrations and API
- Yes, open API access and 50-plus integrations on every plan
Integrations
- Shopify
- WooCommerce
- BigCommerce
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Company size
-
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Every feature included on every plan, with nothing locked behind higher tiers
- Deep native Shopify, WooCommerce and BigCommerce integrations with real-time data sync
- Onsite suite of popups, slide-ins and quizzes included at no extra cost
- Billed only on active people who can receive email
Limitations
- No free plan, only a 14-day free trial
- Purpose-built for ecommerce, so less suited to non-store senders
- Live chat support is reserved for the $99 / month and higher plans
Pricing
-
All features
From $39 / month
For up to 2,500 active people. Every feature is included on every plan; the price scales with the number of active people and email volume. Live chat support is available on the $99 / month and higher plans.
Alternatives and Comparisons
FAQ
- Who is Drip built for?
- Drip is built for ecommerce and direct-to-consumer brands. It integrates natively with Shopify, WooCommerce and BigCommerce and syncs customer, order and product data in real time to power behavior-based automations.
- How does Drip's pricing work?
- Drip charges by the number of active people, the contacts that can receive email, and the volume of emails sent. Pricing starts at $39 per month for up to 2,500 active people, and every feature is included on every plan.
- Does Drip have a free plan?
- No. Drip offers a 14-day free trial of every feature, after which a monthly fee applies.
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