Drip

Overview

Drip is an email marketing and automation platform built for ecommerce and direct-to-consumer brands. It connects to Shopify, WooCommerce and BigCommerce through deep native integrations that sync customers, orders and product catalog in real time, so segments and campaigns react the moment a shopper's behavior changes. Its visual workflow builder handles branching logic, goals and split tests, and ships with 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome, win-back and back-in-stock flows. Emails are built in a drag-and-drop visual builder with 50-plus themed templates, and an onsite suite of popups, slide-ins, sticky bars and quizzes is included on every plan. Drip bills on active people, the contacts that can actually receive email, rather than every stored record, and every feature is available on every plan with nothing locked behind a higher tier. It offers open API access and 50-plus integrations, and pricing starts at $39 per month for up to 2,500 active people, scaling with the number of active people and email volume.

Best for ecommerce and direct-to-consumer brands on Shopify, WooCommerce or BigCommerce that want behavior-based email automation with onsite popups in one platform.

Drip is an ecommerce-focused email marketing and automation platform for Shopify, WooCommerce and BigCommerce brands. Deep native integrations sync customers, orders and product catalog in real time, feeding a visual workflow builder with branching, goals, split tests and 15-plus prebuilt store templates. An onsite suite of popups, slide-ins and quizzes comes with every plan, and every feature is included on every tier. Drip bills only on active people who can receive email, and pricing opens at $39 per month for up to 2,500 people.

Key Facts

Features

Campaign types

Yes, one-off email campaigns and newsletters plus automated workflows, with an onsite suite of popups, slide-ins, sticky bars and quizzes

Automation and journeys

Yes, a visual workflow builder with branching logic, goals and split tests, and 15-plus prebuilt templates for abandoned cart, browse abandonment, welcome and win-back

Segmentation and personalisation

Yes, dynamic segments that update automatically from behavior, purchase history and engagement, synced from the store in real time

Templates and editor

Yes, a drag-and-drop visual email builder with 50-plus themed templates, plus a plain-text builder

Deliverability and testing

Yes, A/B split testing of up to four subject line or content variations, reporting opens, clicks and revenue per variation

Ecommerce and CRM data

Yes, deep native Shopify, WooCommerce and BigCommerce integrations that sync customers, orders and product catalog in real time

Integrations and API

Yes, open API access and 50-plus integrations on every plan

Integrations

• Shopify
• WooCommerce
• BigCommerce

Deployment and Support

Deployment

• Cloud (SaaS)
• Browser-based

Support

• Email helpdesk
• Chat

Company size

• Small and mid-sized
• Enterprise

Suitability

The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.

Pros and Cons

Pricing

• All features

  From $39 / month

  For up to 2,500 active people. Every feature is included on every plan; the price scales with the number of active people and email volume. Live chat support is available on the $99 / month and higher plans.

Best For

• Media & Creative
• Technology

Alternatives and Comparisons

FAQ

Who is Drip built for?

Drip is built for ecommerce and direct-to-consumer brands. It integrates natively with Shopify, WooCommerce and BigCommerce and syncs customer, order and product data in real time to power behavior-based automations.

How does Drip's pricing work?

Drip charges by the number of active people, the contacts that can receive email, and the volume of emails sent. Pricing starts at $39 per month for up to 2,500 active people, and every feature is included on every plan.

Does Drip have a free plan?

No. Drip offers a 14-day free trial of every feature, after which a monthly fee applies.

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