Best for
Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.
- Freelancers
- Small and mid-sized
No tools match
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Email Marketing Comparison
At a glance
Best for
Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.
Best for
Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.
Cataleo does not name a winner. Both statements come from the vendors themselves.
| Criterion | EmailOctopus | GetResponse |
|---|---|---|
| Starting price | lower value From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month. | From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. |
| Free trial | Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding | 14-day free trial |
| API | Yes, a public API to manage lists, contacts, campaigns and automations | Yes, an API and more than 170 integrations |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email newsletters and campaigns, with scheduled sending | Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise |
| Automation and journeys | Yes, automated sequences that engage subscribers based on triggers | Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan |
| Segmentation and personalisation | Yes, segmentation using custom fields and tags | Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan |
| Templates and editor | Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours | Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan |
| Deliverability and testing | Yes, with over a decade of email delivery experience and real-time open and click reporting | Yes, A/B testing and send-time optimisation (Perfect Timing) |
| Ecommerce and CRM data | Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way | Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores |
| Integrations and API | Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations | Yes, an API and more than 170 integrations |
| AI features | No | stated Yes |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Onboarding | Documentation and knowledge base, Video tutorials | Not stated |
| Company size | Freelancers, Small and mid-sized | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Zapier, WordPress, Shopify | Not stated |
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
EmailOctopus
Strengths
Limitations
GetResponse
Strengths
Limitations
Plans
EmailOctopus
GetResponse
What users say
EmailOctopus
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GetResponse
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22
GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.