GetResponse
An email marketing platform with newsletters, marketing automation, landing pages and ecommerce tools.
Built-in AI email and content generators help draft campaigns, subject lines and landing page copy.
- Starting price
- From $19 / month
- Free trial
- 14-day free trial
- API
- Yes, an API and more than 170 integrations
Overview
GetResponse is an email marketing platform that combines newsletters and autoresponders with a visual marketing automation builder, landing pages, signup forms and ecommerce tools. Paid plans carry AI email and content generators, and the automation builder runs abandoned cart recovery, sales funnels and revenue reports for connected stores. The higher Creator plan adds a website builder, an online course creator, premium newsletter subscriptions and webinars, while Enterprise adds SMS marketing, mobile push and a dedicated IP. It exposes an API with 170 integrations and is priced by list size.
Our take
GetResponse fits a small marketing team that would rather run one subscription than four, and the breadth is genuine: selling a course or hosting a webinar usually means buying a separate product. The same breadth is the catch. Each part covers the ground rather than going deep, the single automation workflow on the entry plan runs out almost immediately, and because the bill follows list size, a growing audience raises the price without anyone deciding to upgrade. A team that only sends newsletters is paying for rooms it will never enter.
Key Facts
| Category | |
|---|---|
| Starting price | From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. |
| Free trial | 14-day free trial |
| API | Yes, an API and more than 170 integrations |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise
- Automation and journeys
- Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan
- Segmentation and personalisation
- Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan
- Templates and editor
- Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan
- Deliverability and testing
- Yes, A/B testing and send-time optimisation (Perfect Timing)
- Ecommerce and CRM data
- Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores
- Integrations and API
- Yes, an API and more than 170 integrations
Integrations
- Shopify
- WooCommerce
- WordPress
- Magento
- PrestaShop
- Shoper
- Zapier
- WebinarJam
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Chat
- Phone
- Onboarding
-
- Documentation and knowledge base
- Guided onboarding
- Company size
-
- Freelancers
- Small and mid-sized
- Enterprise
Pros and Cons
Strengths
- Combines email, automation, landing pages and ecommerce tools in one platform
- AI email and content generators on paid plans
- Creator plan adds a website builder, course creator and webinars
- API with more than 170 integrations
Limitations
- Pricing scales with list size
- SMS marketing and mobile push are reserved for the Enterprise plan
- No permanent free plan, only a 14-day trial
Pricing
-
Starter
From $19 / month
Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
-
Marketer
From $59 / month
Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
-
Creator
From $69 / month
Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
-
Enterprise
Not stated
Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
Alternatives and Comparisons
FAQ
- What plans does GetResponse offer?
- GetResponse is sold in four plans: Starter, Marketer, Creator and Enterprise. The price scales with list size, and higher plans add unlimited automation, ecommerce tools, a website builder, a course creator, webinars and, on Enterprise, SMS and mobile push.
- Does GetResponse have an API?
- Yes. GetResponse offers an API and more than 170 integrations for connecting stores, forms and other tools.
- Does GetResponse include AI?
- Yes. GetResponse includes AI email and content generators that help draft campaigns, subject lines and landing page copy.
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