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Email Marketing Comparison

EmailOctopus vs. Iterable

At a glance

At a glance

EmailOctopus

Best for

Best for creators and small businesses that want low-cost newsletters, automation and landing pages without paying for features they will not use.

  • Freelancers
  • Small and mid-sized

Iterable

Best for

Best for enterprise marketing teams running email together with mobile channels such as in-app, Mobile Inbox and embedded messages.

  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion EmailOctopus Iterable
Starting price From $9 / month Pro plan, billed yearly; the price scales with the number of subscribers. A free Starter plan covers up to 2,500 subscribers and 10,000 emails per month. Not stated
Free trial Free Starter plan for up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding Not stated
API Yes, a public API to manage lists, contacts, campaigns and automations Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
Hosting Cloud (SaaS) Cloud (SaaS)
Made in Not stated United States
Campaign types Yes, email newsletters and campaigns, with scheduled sending Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
Automation and journeys Yes, automated sequences that engage subscribers based on triggers Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation
Segmentation and personalisation Yes, segmentation using custom fields and tags Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action
Templates and editor Yes, a drag-and-drop editor with auto-generating templates that adapt to your colours Yes, five template types covering email, in-app, push, SMS and web push, with an optional WYSIWYG editor alongside the standard editors
Deliverability and testing Yes, with over a decade of email delivery experience and real-time open and click reporting Yes, spam reports to test whether messages land in the inbox, plus A/B and multivariate experimentation
Ecommerce and CRM data Through integrations rather than a built-in sync: an official WordPress plugin for sign-up forms, and Zapier for the rest, with Shopify connected that way Yes, unifies behavioural, product and engagement data into customer profiles
Integrations and API Yes, a public API for lists, contacts, campaigns and automations, plus over 1,000 integrations Yes, a REST API for lists, event data, user updates, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
AI features No stated Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Onboarding more entries Documentation and knowledge base, Video tutorials Documentation and knowledge base
Company size more entries Freelancers, Small and mid-sized Enterprise
Integrations Zapier, WordPress, Shopify Not stated

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Company size EmailOctopus Freelancers, Small and mid-sized Iterable Enterprise
  • AI features EmailOctopus No Iterable Yes
  • API EmailOctopus Yes, a public API to manage lists, contacts, campaigns and automations Iterable Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native
  • Campaign types EmailOctopus Yes, email newsletters and campaigns, with scheduled sending Iterable Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages
  • Automation and journeys EmailOctopus Yes, automated sequences that engage subscribers based on triggers Iterable Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

EmailOctopus

Strengths

  • Generous free plan for up to 2,500 subscribers and 10,000 emails per month
  • Low-cost Pro plan from $9 per month
  • Automation, tag-based segmentation, and landing pages and forms
  • Public API and over 1,000 integrations

Limitations

  • The free plan carries EmailOctopus branding
  • The lowest Pro price is billed yearly

Iterable

Strengths

  • Mobile Inbox and embedded messages sit alongside email, SMS, push and web push
  • Real-time segmentation with A/B and multivariate experimentation
  • Nova agents automate audience building and journey optimisation
  • REST API plus native SDKs for Android, iOS and React Native

Limitations

  • No published pricing, every tier is quoted by sales
  • Positioned for enterprise scale rather than small lists
  • The WYSIWYG editor is a project setting rather than the default

Plans

Pricing

EmailOctopus

  • Starter $0 / month Up to 2,500 subscribers and 10,000 emails per month, with EmailOctopus branding.
  • Pro From $9 / month Billed yearly; removes branding and adds custom email design, unlimited landing pages, forms and reports. The price scales with the number of subscribers.
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What users say

Review Scores · opens after launch

EmailOctopus

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Iterable

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

EmailOctopus https://emailoctopus.com · checked against the official source on 2026-08-22

Iterable https://iterable.com · checked against the official source on 2026-09-03

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.