Best for
Best for creators, designers and small businesses that want beautifully designed emails without a steep learning curve.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
Flodesk vs. Omnisend
At a glance
At a glance
Best for
Best for ecommerce stores that want email, SMS and web push in one platform, with ready integrations for Shopify, BigCommerce and WooCommerce.
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Flodesk | Omnisend |
|---|---|---|
| Starting price | Free plan; paid from $19 / month Lite billed annually at 1,000 subscribers, or $25 / month billed monthly. Every paid price scales with the active subscriber count, and annual billing includes one month free. Priced in US dollars worldwide. | lower value From $16 / month Standard plan for up to 500 contacts, billed monthly; the price scales with the number of contacts. A free plan is also available. |
| Free trial | Free plan available, plus free trials on the paid plans | Free plan for up to 250 contacts and 500 emails per month |
| API | Yes, a developer API with webhooks and a Model Context Protocol server; API keys are available on paid plans but not on free or trial accounts | Yes, API access on all plans |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns, plus forms, landing pages and, on the top plan, sales pages | Yes, email campaigns, SMS and MMS, and web push notifications |
| Automation and journeys | Yes, workflow automations on the paid plans, unlimited on Pro and above | Yes, automation workflows across email, SMS and push |
| Segmentation and personalisation | Yes, audience segmentation | Yes, unlimited segmentation and contact profiles on all plans |
| Templates and editor | Yes, designer-made templates and a visual editor | Yes, a drag-and-drop editor with email templates |
| Deliverability and testing | Yes, subject line A/B testing that sends two variants to part of the list and the winner to the rest after 24 hours, with side-by-side results, plus AI subject line recommendations, content and sequence testing through split-path workflows, a send time optimizer, resend to unopens and a dedicated IP as a paid add-on | Yes, A/B testing on all plans |
| Ecommerce and CRM data | Yes, integrated checkouts, sales pages and subscriptions with payment processing on the Everything plan | Yes, ecommerce integrations for Shopify, BigCommerce, WooCommerce, WordPress and Wix |
| Integrations and API | Yes, a developer API with webhooks plus a Model Context Protocol server, included on every paid plan, alongside native integrations and Zapier and Pabbly Connect | Yes, API access on all plans |
| AI features | stated Yes | No |
| MCP-ready | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Community forum | Not stated |
| Onboarding | Documentation and knowledge base, Live online demos and webinars | Not stated |
| Company size | Freelancers, Small and mid-sized | Small and mid-sized, Enterprise |
| Integrations | Shopify, Canva, Instagram, Squarespace, Wix, ThriveCart, ManyChat, HoneyBook, Interact, BookFunnel, Zapier, Pabbly Connect | Not stated |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Flodesk Free plan; paid from $19 / month Omnisend From $16 / month
- Free trial Flodesk Free plan available, plus free trials on the paid plans Omnisend Free plan for up to 250 contacts and 500 emails per month
- Company size Flodesk Freelancers, Small and mid-sized Omnisend Small and mid-sized, Enterprise
- AI features Flodesk Yes Omnisend No
- MCP-ready Flodesk Yes Omnisend No
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Flodesk
Strengths
- Design-led templates and a simple visual builder
- Free plan with forms, landing pages and segmentation
- Sell directly with checkouts, sales pages and subscriptions on the top plan
Limitations
- Workflow automations require a paid plan
- Advanced analytics and reporting are limited to the higher plans
Omnisend
Strengths
- Email, SMS and web push in one platform
- Unlimited segmentation and API access on all plans
- Ready ecommerce integrations for Shopify, BigCommerce and WooCommerce
- Free plan for up to 250 contacts
Limitations
- Pricing scales with the number of contacts
- SMS is charged separately, from $0.007 per message
- Free and Standard plans cap monthly email sends
Plans
Pricing
Flodesk
- Free $0 / month No subscriber limit, with forms, landing pages, link in bio, designer templates and audience segmentation.
- Lite $25 / month Up to 25,000 subscribers and 1 seat, with unlimited email sends, workflow automations, forms, landing pages and analytics. $19 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
- Pro $28 / month Up to 255,000 subscribers and 2 seats, adding unlimited workflows, advanced analytics and reporting and the option to remove Flodesk branding. $25 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
- Everything $54 / month Up to 255,000 subscribers and 3 seats, adding unlimited integrated checkouts, sales pages and funnels, subscriptions, payment plans and abandoned cart automations. $49 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
Omnisend
- Free $0 / month Up to 250 contacts, 500 emails per month and 500 web push notifications, with all features.
- Standard From $16 / month Up to 6,000 emails per month for 500 contacts; adds email support. Scales with the number of contacts.
- Pro From $59 / month Unlimited emails, advanced reporting and no Omnisend branding; SMS from $0.007 per message. Scales with the number of contacts.
- Custom Not stated Custom pricing for businesses with 150,000+ contacts, with a dedicated account expert.
What users say
Review Scores · opens after launch
Flodesk
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Omnisend
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Flodesk https://flodesk.com · checked against the official source on 2026-09-05
Omnisend https://www.omnisend.com · checked against the official source on 2026-08-20
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.