Best for
Best for creators, designers and small businesses that want beautifully designed emails without a steep learning curve.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
Flodesk vs. Sender
At a glance
At a glance
Best for
Best for small businesses that want email and SMS together on a budget, with a generous free plan and pricing that scales with the list.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Flodesk | Sender |
|---|---|---|
| Starting price | Free plan; paid from $19 / month Lite billed annually at 1,000 subscribers, or $25 / month billed monthly. Every paid price scales with the active subscriber count, and annual billing includes one month free. Priced in US dollars worldwide. | lower value From $7 / month Standard plan for up to 1,000 subscribers and 12,000 emails per month; the price scales with the subscriber count. A Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month. |
| Free trial | Free plan available, plus free trials on the paid plans | Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding |
| API | Yes, a developer API with webhooks and a Model Context Protocol server; API keys are available on paid plans but not on free or trial accounts | Not stated |
| Hosting | Cloud (SaaS) | Cloud (SaaS) |
| Campaign types | Yes, email campaigns, plus forms, landing pages and, on the top plan, sales pages | Yes, email newsletters and campaigns, plus SMS on paid plans and transactional email, with A/B testing |
| Automation and journeys | Yes, workflow automations on the paid plans, unlimited on Pro and above | Yes, unlimited marketing automation |
| Segmentation and personalisation | Yes, audience segmentation | Yes, unlimited segmentation for targeted messaging |
| Templates and editor | Yes, designer-made templates and a visual editor | Yes, a drag-and-drop builder with 1,600+ mobile-responsive templates and a custom HTML editor |
| Deliverability and testing | Yes, subject line A/B testing that sends two variants to part of the list and the winner to the rest after 24 hours, with side-by-side results, plus AI subject line recommendations, content and sequence testing through split-path workflows, a send time optimizer, resend to unopens and a dedicated IP as a paid add-on | Yes, with 24/7 IP monitoring and sender-reputation tracking, plus A/B testing for subject lines, content and send times |
| Ecommerce and CRM data | Yes, integrated checkouts, sales pages and subscriptions with payment processing on the Everything plan | Yes, integrations for Shopify, WooCommerce, PrestaShop and WordPress |
| Integrations and API | Yes, a developer API with webhooks plus a Model Context Protocol server, included on every paid plan, alongside native integrations and Zapier and Pabbly Connect | Yes, integrations including WordPress, WooCommerce, Shopify, PrestaShop and Zapier |
| AI features | stated Yes | No |
| MCP-ready | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk, Community forum | Chat, 24/7 |
| Onboarding | Documentation and knowledge base, Live online demos and webinars | Not stated |
| Company size | Freelancers, Small and mid-sized | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | more entries Shopify, Canva, Instagram, Squarespace, Wix, ThriveCart, ManyChat, HoneyBook, Interact, BookFunnel, Zapier, Pabbly Connect | WordPress, WooCommerce, Shopify, PrestaShop, Zapier |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Flodesk Free plan; paid from $19 / month Sender From $7 / month
- Free trial Flodesk Free plan available, plus free trials on the paid plans Sender Free Forever plan for up to 2,500 subscribers and 15,000 emails per month, with Sender branding
- Company size Flodesk Freelancers, Small and mid-sized Sender Freelancers, Small and mid-sized, Enterprise
- Support Flodesk Email helpdesk, Community forum Sender Chat, 24/7
- AI features Flodesk Yes Sender No
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Flodesk
Strengths
- Design-led templates and a simple visual builder
- Free plan with forms, landing pages and segmentation
- Sell directly with checkouts, sales pages and subscriptions on the top plan
Limitations
- Workflow automations require a paid plan
- Advanced analytics and reporting are limited to the higher plans
Sender
Strengths
- Free plan for up to 2,500 subscribers and 15,000 emails per month
- Email plus SMS from paid plans, with unlimited automation and segmentation
- 1,600+ responsive templates and a drag-and-drop builder
- Ecommerce integrations for Shopify, WooCommerce and PrestaShop
Limitations
- The free plan carries Sender branding
- SMS is only available on paid plans
Plans
Pricing
Flodesk
- Free $0 / month No subscriber limit, with forms, landing pages, link in bio, designer templates and audience segmentation.
- Lite $25 / month Up to 25,000 subscribers and 1 seat, with unlimited email sends, workflow automations, forms, landing pages and analytics. $19 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
- Pro $28 / month Up to 255,000 subscribers and 2 seats, adding unlimited workflows, advanced analytics and reporting and the option to remove Flodesk branding. $25 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
- Everything $54 / month Up to 255,000 subscribers and 3 seats, adding unlimited integrated checkouts, sales pages and funnels, subscriptions, payment plans and abandoned cart automations. $49 / month billed annually. Both figures are for 1,000 subscribers and rise with the list.
Sender
- Free $0 / month Up to 2,500 subscribers and 15,000 emails per month, with Sender branding.
- Standard From $7 / month Up to 1,000 subscribers and 12,000 emails per month; removes branding and adds SMS and A/B testing. Scales with subscriber count.
- Professional From $14 / month Up to 1,000 subscribers and 24,000 emails per month; adds advanced automation, more seats and priority support. Scales with subscriber count.
- Enterprise Not stated Unlimited emails, a dedicated success manager, SSO and phone support, quoted by sales.
What users say
Review Scores · opens after launch
Flodesk
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Sender
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Flodesk https://flodesk.com · checked against the official source on 2026-09-05
Sender https://www.sender.net · checked against the official source on 2026-08-22
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.