Best for
Best for businesses that want email marketing, automation, landing pages and ecommerce tools, along with webinars and a website builder, in one platform.
- Freelancers
- Small and mid-sized
- Enterprise
Email Marketing Comparison
GetResponse vs. Mailgun
At a glance
At a glance
Best for
Best for engineering teams sending at high volume that need an API and SMTP relay, with the option of an EU data centre.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | GetResponse | Mailgun |
|---|---|---|
| Starting price | From $19 / month Starter plan billed monthly; annual billing lowers it to $15.58 / month, and the price scales with list size. | lower value Free tier; Basic from $15 / month Basic $15 per month for 10,000 emails, Foundation $35 for 50,000 and Scale $90 for 100,000, then Enterprise on request. Overage is $1.80 per 1,000 on Basic and Foundation and $1.10 on Scale. Foundation and Scale are free for the first month. |
| Free trial | 14-day free trial | Free tier: 100 emails per day |
| API | Yes, an API and more than 170 integrations | Yes, RESTful email API and SMTP relay, with official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go |
| Hosting | Cloud (SaaS) | Cloud (SaaS), with data centres in the US and the EU |
| Campaign types | Yes, email newsletters and autoresponders, with landing pages, signup forms and popups; webinars on the Creator plan and SMS on Enterprise | Transactional and bulk sending over the RESTful API or the SMTP relay, batch sending of up to 1,000 personalised messages per call, scheduled messages, and inbound routing that parses received mail into UTF-8 JSON |
| Automation and journeys | Yes, a visual drag-and-drop automation builder; 1 workflow on Starter and unlimited workflows from the Marketer plan | No journey builder. Sends are triggered by your own application, with message scheduling and Send Time Optimization placing individual messages when a recipient is most likely to engage. |
| Segmentation and personalisation | Yes, data-based audience segmentation, with advanced segmentation from the Marketer plan | Per-recipient personalisation through batch sending, which substitutes recipient variables for up to 1,000 addresses in a single API call; mailing lists are documented in the user manual. |
| Templates and editor | Yes, a drag-and-drop email editor with templates, plus a landing page builder and a website builder on the Creator plan | Reusable templates, documented in the user manual alongside mailing lists, batch sending and scheduling; there is no drag-and-drop campaign designer in the sending product |
| Deliverability and testing | Yes, A/B testing and send-time optimisation (Perfect Timing) | Authentication covers SPF, DKIM, DMARC and BIMI, with suppression management and an email validation API. Deeper tooling sits in Mailgun Optimize, priced separately: inbox placement testing down to the tab or folder, blocklist and spam trap monitoring with Google Postmaster Tools and Microsoft SNDS integration, preview rendering on 100+ devices and clients, and deliverability consulting. One dedicated IP is included from Foundation; extra IPs are $59 per month. |
| Ecommerce and CRM data | Yes, abandoned cart recovery, sales funnels, promo codes and revenue reports for connected stores | No store or CRM data model of its own; orders and customer records stay in the system they come from. The integrations directory connects Salesforce, Salesforce Agentforce Marketing, HubSpot, SAP S/4HANA Private Cloud Edition and WordPress, whose free Mailgun plugin also carries the mail from plugins running on it such as WooCommerce. Shopify runs through Zapier rather than a Shopify app, triggering on events such as a new order to send a message or add the customer to a Mailgun list. |
| Integrations and API | Yes, an API and more than 170 integrations | Yes, RESTful email API and SMTP relay, plus an SMTP API for finer sending control, webhooks for real-time event data and an email validation API. Official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go. |
| AI features | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Not stated | Email helpdesk, Phone, Chat |
| Onboarding | Not stated | Documentation and knowledge base |
| Company size | Freelancers, Small and mid-sized, Enterprise | Freelancers, Small and mid-sized, Enterprise |
| Integrations | Not stated | Salesforce, HubSpot, Shopify, WordPress, WooCommerce, SAP S/4HANA, Zapier, Make, n8n, Pipedream, Workato, Slack, Asana, Google Analytics, Datadog, Splunk, Heroku, GitHub Actions, Replit, Lovable |
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Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price GetResponse From $19 / month Mailgun Free tier; Basic from $15 / month
- Free trial GetResponse 14-day free trial Mailgun Free tier: 100 emails per day
- Hosting GetResponse Cloud (SaaS) Mailgun Cloud (SaaS), with data centres in the US and the EU
- AI features GetResponse Yes Mailgun No
- API GetResponse Yes, an API and more than 170 integrations Mailgun Yes, RESTful email API and SMTP relay, with official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
GetResponse
Strengths
- Combines email, automation, landing pages and ecommerce tools in one platform
- AI email and content generators on paid plans
- Creator plan adds a website builder, course creator and webinars
- API with more than 170 integrations
Limitations
- Pricing scales with list size
- SMS marketing and mobile push are reserved for the Enterprise plan
- No permanent free plan, only a 14-day trial
Mailgun
Strengths
- RESTful API and SMTP relay as two routes into the same sending infrastructure
- Batch sending of up to 1,000 fully personalised messages in one API call
- Data centres in both the US and the EU
- Official SDKs for seven languages
- Inbound routing parses received mail into UTF-8 JSON for other systems
Limitations
- Log retention is one day on Free and Basic and five days on Foundation
- Deliverability tooling sits in Mailgun Optimize and is priced separately from sending
- No journey or campaign builder; marketing automation lives in the sibling product Mailjet
- Additional dedicated IPs cost $59 per month each
- Phone and chat support require the Scale plan
- Messages sent in test mode are still charged
Plans
Pricing
GetResponse
- Starter From $19 / month Unlimited email sends, 1 automation workflow, landing pages, forms and AI content generators. Billed monthly; $15.58 / month billed annually. Scales with list size.
- Marketer From $59 / month Adds unlimited automation workflows, advanced segmentation, abandoned cart recovery, sales funnels and revenue reports. $48.38 / month billed annually.
- Creator From $69 / month Adds a website builder, a course creator for up to 500 students, premium newsletter subscriptions and webinars for up to 100 attendees. $56.58 / month billed annually.
- Enterprise Not stated Custom pricing. Adds SMS marketing, mobile push notifications, a dedicated IP address, single sign-on, unlimited users and a dedicated customer experience manager.
Mailgun
- Free $0 100 emails per day, with one day of log and message retention and knowledge centre support only.
- Basic $15 Per month for 10,000 emails, overage $1.80 per 1,000. One day of log and message retention, ticket support.
- Foundation $35 Per month for 50,000 emails, free for the first month, overage $1.80 per 1,000. Five days of log retention and one dedicated IP included.
- Scale $90 Per month for 100,000 emails, free for the first month, overage $1.10 per 1,000. 30 days of log retention, up to seven days of message retention, phone and chat support.
- Enterprise Not stated Custom pricing on request.
What users say
Review Scores · opens after launch
GetResponse
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Mailgun
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
GetResponse https://www.getresponse.com · checked against the official source on 2026-08-20
Mailgun https://www.mailgun.com · checked against the official source on 2026-09-09
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.