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Email Marketing Comparison

Iterable vs. Mailjet

At a glance

At a glance

Iterable

Best for

Best for enterprise marketing teams running email together with mobile channels such as in-app, Mobile Inbox and embedded messages.

  • Enterprise

Mailjet

Best for

Best for teams and developers that want one platform for both marketing campaigns and transactional email, priced by send volume.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Iterable Mailjet
Starting price Not stated From $9 / month Starter plan; priced by monthly email volume. A free plan is available.
Free trial Not stated Free plan with 6,000 emails per month (200 per day)
API Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native Yes, a Send API and SMTP relay on all paid plans
Hosting Cloud (SaaS) Cloud (SaaS)
Made in United States Not stated
Campaign types Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages Yes, marketing campaigns and newsletters plus transactional email, with landing pages on Premium
Automation and journeys Yes, cross-channel journeys and workflows with milestones synchronised across touchpoints, plus Nova Agents for journey optimisation Yes, automations on the Premium plan
Segmentation and personalisation Yes, real-time audience segmentation on behavioural, product and engagement data, with Nova Decisioning for next best action Yes, segmentation from the Essential plan, with dynamic content on Premium
Templates and editor Yes, five template types covering email, in-app, push, SMS and web push, with an optional WYSIWYG editor alongside the standard editors Yes, an advanced drag-and-drop editor on every plan
Deliverability and testing Yes, spam reports to test whether messages land in the inbox, plus A/B and multivariate experimentation Yes, A/B testing on Premium, with a dedicated IP available on higher-volume plans
Ecommerce and CRM data Yes, unifies behavioural, product and engagement data into customer profiles Through connectors rather than a built-in store sync: Mailjet ships its own plugins for WordPress with WooCommerce and for PrestaShop, while the other ecommerce and CRM entries in its integrations directory, among them Shopify, HubSpot and Salesforce, are connected through Zapier or another iPaaS partner
Integrations and API Yes, a REST API for lists, event data, user updates, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native Yes, a Send API and SMTP relay on all paid plans
AI features Yes Yes
MCP-ready No stated Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk, Community forum more entries Email helpdesk, Phone, Chat
Onboarding Documentation and knowledge base, Video tutorials more entries Documentation and knowledge base, Video tutorials, Guided onboarding
Company size Enterprise more entries Freelancers, Small and mid-sized, Enterprise
Integrations Not stated WordPress, WooCommerce, PrestaShop, Drupal, Joomla, Squarespace, Webflow, Shopify, BigCommerce, Stripe, PayPal, Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics CRM, Segment, Zapier, Make, n8n, Slack, Zendesk, Intercom, Google Sheets, Airtable, Typeform, Sinch Engage

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Company size Iterable Enterprise Mailjet Freelancers, Small and mid-sized, Enterprise
  • Support Iterable Email helpdesk, Community forum Mailjet Email helpdesk, Phone, Chat
  • MCP-ready Iterable No Mailjet Yes
  • API Iterable Yes, a REST API for lists, events, user data, revenue tracking and campaign triggers, with native SDKs for Android, iOS and React Native Mailjet Yes, a Send API and SMTP relay on all paid plans
  • Campaign types Iterable Yes, email, SMS, push notifications, web push, in-app messages, Mobile Inbox and embedded messages Mailjet Yes, marketing campaigns and newsletters plus transactional email, with landing pages on Premium

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Iterable

Strengths

  • Mobile Inbox and embedded messages sit alongside email, SMS, push and web push
  • Real-time segmentation with A/B and multivariate experimentation
  • Nova agents automate audience building and journey optimisation
  • REST API plus native SDKs for Android, iOS and React Native

Limitations

  • No published pricing, every tier is quoted by sales
  • Positioned for enterprise scale rather than small lists
  • The WYSIWYG editor is a project setting rather than the default

Mailjet

Strengths

  • Priced by email volume, with unlimited contacts on the Essential and Premium plans
  • Advanced drag-and-drop editor on every plan, including the free tier
  • Send API and SMTP relay for transactional email on all paid plans
  • Free plan with 6,000 emails per month

Limitations

  • Automations, A/B testing and dynamic content are reserved for the Premium plan
  • The Free and Starter plans cap contacts at 1,000 and 2,000

Plans

Pricing

Mailjet

  • Free $0 / month 6,000 emails per month (200 per day), up to 1,000 contacts, with the advanced drag-and-drop editor.
  • Starter From $9 / month 8,000 emails per month, up to 2,000 contacts, with online support.
  • Essential From $17 / month 15,000 emails per month, unlimited contacts, segmentation and no daily send limit.
  • Premium From $27 / month Adds automations, A/B testing, dynamic content, landing pages and up to 20 subaccounts, plus priority support, with phone and chat support from 50,000 emails a month.
  • Custom Not stated Custom enterprise plans for high-volume senders, with a dedicated technical account manager, unlimited subaccounts, phone and chat support and guided onboarding, training and consulting.
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What users say

Review Scores · opens after launch

Iterable

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Mailjet

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Iterable https://iterable.com · checked against the official source on 2026-09-03

Mailjet https://www.mailjet.com · checked against the official source on 2026-08-21

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.