Best for
Best for creators, newsletter authors and course sellers who want email automation, landing pages and a way to sell digital products in one platform.
- Freelancers
- Small and mid-sized
Email Marketing Comparison
Kit vs. Mailgun
At a glance
At a glance
Best for
Best for engineering teams sending at high volume that need an API and SMTP relay, with the option of an EU data centre.
- Freelancers
- Small and mid-sized
- Enterprise
Cataleo does not name a winner. Both statements come from the vendors themselves.
Full Comparison
| Criterion | Kit | Mailgun |
|---|---|---|
| Starting price | From $39 / month Creator plan for up to 1,000 subscribers; the price scales with the number of subscribers. | lower value Free tier; Basic from $15 / month Basic $15 per month for 10,000 emails, Foundation $35 for 50,000 and Scale $90 for 100,000, then Enterprise on request. Overage is $1.80 per 1,000 on Basic and Foundation and $1.10 on Scale. Foundation and Scale are free for the first month. |
| Free trial | Free plan (Newsletter) for up to 10,000 subscribers | Free tier: 100 emails per day |
| API | Yes, a public API plus an official Kit MCP server | Yes, RESTful email API and SMTP relay, with official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go |
| Hosting | Cloud (SaaS) | Cloud (SaaS), with data centres in the US and the EU |
| Campaign types | Yes, one-off broadcasts and newsletters plus automated email sequences, with unlimited landing pages, forms and a store for digital products | Transactional and bulk sending over the RESTful API or the SMTP relay, batch sending of up to 1,000 personalised messages per call, scheduled messages, and inbound routing that parses received mail into UTF-8 JSON |
| Automation and journeys | Yes, a visual automation builder that triggers workflows on signup, link clicks, purchases, inactivity or custom rules | No journey builder. Sends are triggered by your own application, with message scheduling and Send Time Optimization placing individual messages when a recipient is most likely to engage. |
| Segmentation and personalisation | Yes, tags and segments, with subscriber scoring on the Creator Pro plan | Per-recipient personalisation through batch sending, which substitutes recipient variables for up to 1,000 addresses in a single API call; mailing lists are documented in the user manual. |
| Templates and editor | Yes, an email editor with 40-plus creator-built templates, plus direct Canva, Pinterest and Typeform integrations | Reusable templates, documented in the user manual alongside mailing lists, batch sending and scheduling; there is no drag-and-drop campaign designer in the sending product |
| Deliverability and testing | Yes, subject line and content A/B testing on broadcasts, with a delivery rate Kit reports at 99.8% | Authentication covers SPF, DKIM, DMARC and BIMI, with suppression management and an email validation API. Deeper tooling sits in Mailgun Optimize, priced separately: inbox placement testing down to the tab or folder, blocklist and spam trap monitoring with Google Postmaster Tools and Microsoft SNDS integration, preview rendering on 100+ devices and clients, and deliverability consulting. One dedicated IP is included from Foundation; extra IPs are $59 per month. |
| Ecommerce and CRM data | Yes, sell digital products and subscriptions natively at 0.6% plus card fees, with Shopify, Stripe and WooCommerce among 100-plus integrations | No store or CRM data model of its own; orders and customer records stay in the system they come from. The integrations directory connects Salesforce, Salesforce Agentforce Marketing, HubSpot, SAP S/4HANA Private Cloud Edition and WordPress, whose free Mailgun plugin also carries the mail from plugins running on it such as WooCommerce. Shopify runs through Zapier rather than a Shopify app, triggering on events such as a new order to send a message or add the customer to a Mailgun list. |
| Integrations and API | Yes, a public API and an official Kit MCP server with read and write access | Yes, RESTful email API and SMTP relay, plus an SMTP API for finer sending control, webhooks for real-time event data and an email validation API. Official SDKs for Python, Ruby, PHP, Java, C#, Node.js and Go. |
| MCP-ready | stated Yes | No |
| Deployment | Cloud (SaaS), Browser-based | Cloud (SaaS), Browser-based |
| Support | Email helpdesk | more entries Email helpdesk, Phone, Chat |
| Onboarding | Not stated | Documentation and knowledge base |
| Company size | Freelancers, Small and mid-sized | more entries Freelancers, Small and mid-sized, Enterprise |
| Integrations | Shopify, Stripe, WooCommerce, Canva, Typeform | more entries Salesforce, HubSpot, Shopify, WordPress, WooCommerce, SAP S/4HANA, Zapier, Make, n8n, Pipedream, Workato, Slack, Asana, Google Analytics, Datadog, Splunk, Heroku, GitHub Actions, Replit, Lovable |
Add a tool
Adds a column to the table, from the tools in this category.
Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.
The short version
Key Differences
- Starting price Kit From $39 / month Mailgun Free tier; Basic from $15 / month
- Free trial Kit Free plan (Newsletter) for up to 10,000 subscribers Mailgun Free tier: 100 emails per day
- Company size Kit Freelancers, Small and mid-sized Mailgun Freelancers, Small and mid-sized, Enterprise
- Hosting Kit Cloud (SaaS) Mailgun Cloud (SaaS), with data centres in the US and the EU
- Support Kit Email helpdesk Mailgun Email helpdesk, Phone, Chat
Every line is one datapoint from the table above, picked automatically. Nothing here is written text.
The trade-offs
Strengths and Limitations
Kit
Strengths
- Free Newsletter plan for up to 10,000 subscribers
- Visual automation builder with unlimited landing pages and forms
- Sell digital products and subscriptions natively at 0.6% plus card fees
- Official Kit MCP server lets AI tools read and update the account
Limitations
- Paid prices scale with the number of subscribers
- Advanced reporting and subscriber scoring are reserved for the Creator Pro plan
- The free Newsletter plan leaves out the visual automation builder and email sequences
Mailgun
Strengths
- RESTful API and SMTP relay as two routes into the same sending infrastructure
- Batch sending of up to 1,000 fully personalised messages in one API call
- Data centres in both the US and the EU
- Official SDKs for seven languages
- Inbound routing parses received mail into UTF-8 JSON for other systems
Limitations
- Log retention is one day on Free and Basic and five days on Foundation
- Deliverability tooling sits in Mailgun Optimize and is priced separately from sending
- No journey or campaign builder; marketing automation lives in the sibling product Mailjet
- Additional dedicated IPs cost $59 per month each
- Phone and chat support require the Scale plan
- Messages sent in test mode are still charged
Plans
Pricing
Kit
- Newsletter $0 / month Free for up to 10,000 subscribers, with unlimited landing pages and forms, broadcasts and the ability to sell digital products.
- Creator From $39 / month Up to 1,000 subscribers, adding the visual automation builder, email sequences and unlimited sends. Scales with subscribers.
- Creator Pro From $79 / month Adds advanced reporting, subscriber scoring, a newsletter referral system and priority support. Scales with subscribers.
Mailgun
- Free $0 100 emails per day, with one day of log and message retention and knowledge centre support only.
- Basic $15 Per month for 10,000 emails, overage $1.80 per 1,000. One day of log and message retention, ticket support.
- Foundation $35 Per month for 50,000 emails, free for the first month, overage $1.80 per 1,000. Five days of log retention and one dedicated IP included.
- Scale $90 Per month for 100,000 emails, free for the first month, overage $1.10 per 1,000. 30 days of log retention, up to seven days of message retention, phone and chat support.
- Enterprise Not stated Custom pricing on request.
What users say
Review Scores · opens after launch
Kit
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Mailgun
- Ease of use
- Not rated yet
- User interface
- Not rated yet
- Onboarding
- Not rated yet
- Support and service
- Not rated yet
- Value for money
- Not rated yet
- Features
- Not rated yet
No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.
Where this comes from
Where this comes from
Kit https://kit.com · checked against the official source on 2026-08-23
Mailgun https://www.mailgun.com · checked against the official source on 2026-09-09
This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.