Kit
An email marketing and newsletter platform for creators, with a visual automation builder, landing pages, forms and tools to sell digital products.
- Starting price
- From $39 / month
- Free trial
- Free plan (Newsletter) for up to 10,000 subscribers
- API
- Yes, a public API plus an official Kit MCP server
Overview
Kit, formerly ConvertKit, is an email marketing platform built for creators, newsletter authors and course sellers. It combines one-off broadcasts with automated email sequences, and its visual automation builder turns funnels into drag-and-drop workflows that trigger when someone signs up, clicks a link, buys a product or goes inactive. Every plan includes unlimited landing pages and sign-up forms, and a built-in commerce feature sells digital products and subscriptions natively. Kit exposes a public API alongside an official MCP server, and is priced by the number of subscribers.
Our take
Kit is built for the person whose list is the business, and the native commerce is what separates it from a general mailer: selling a product or a subscription does not need a second platform and its take rate. A company whose newsletter supports a wider marketing effort should pick a marketing automation platform instead, because there is no CRM here and the segmentation is deliberately simple. The free tier is generous but withholds the automation builder and sequences, which are the reason to be here, so treat it as hosting rather than as a plan to stay on.
Key Facts
| Category | |
|---|---|
| Starting price | From $39 / month Creator plan for up to 1,000 subscribers; the price scales with the number of subscribers. |
| Free trial | Free plan (Newsletter) for up to 10,000 subscribers |
| API | Yes, a public API plus an official Kit MCP server |
| Hosting | Cloud (SaaS) |
Features
- Campaign types
- Yes, one-off broadcasts and newsletters plus automated email sequences, with unlimited landing pages, forms and a store for digital products
- Automation and journeys
- Yes, a visual automation builder that triggers workflows on signup, link clicks, purchases, inactivity or custom rules
- Segmentation and personalisation
- Yes, tags and segments, with subscriber scoring on the Creator Pro plan
- Templates and editor
- Yes, an email editor with 40-plus creator-built templates, plus direct Canva, Pinterest and Typeform integrations
- Deliverability and testing
- Yes, subject line and content A/B testing on broadcasts, with a delivery rate Kit reports at 99.8%
- Ecommerce and CRM data
- Yes, sell digital products and subscriptions natively at 0.6% plus card fees, with Shopify, Stripe and WooCommerce among 100-plus integrations
- Integrations and API
- Yes, a public API and an official Kit MCP server with read and write access
Integrations
- Shopify
- Stripe
- WooCommerce
- Canva
- Typeform
Deployment and Support
- Deployment
-
- Cloud (SaaS)
- Browser-based
- Support
-
- Email helpdesk
- Company size
-
- Freelancers
- Small and mid-sized
Suitability
| Industry | Freelancers | Small and mid-sized | Enterprise |
|---|---|---|---|
| Agencies | Not stated | Not stated | Not stated |
| Architecture & Engineering | Not stated | Not stated | Not stated |
| Consulting | Not stated | Not stated | Not stated |
| Media & Creative | Stated as a fit | Stated as a fit | Not stated |
| Technology | Not stated | Not stated | Not stated |
The table combines the industries the vendor addresses with the company sizes the tool is aimed at. An empty cell means the combination is not stated, not that it is ruled out.
Pros and Cons
Strengths
- Free Newsletter plan for up to 10,000 subscribers
- Visual automation builder with unlimited landing pages and forms
- Sell digital products and subscriptions natively at 0.6% plus card fees
- Official Kit MCP server lets AI tools read and update the account
Limitations
- Paid prices scale with the number of subscribers
- Advanced reporting and subscriber scoring are reserved for the Creator Pro plan
- The free Newsletter plan leaves out the visual automation builder and email sequences
Pricing
-
Newsletter
$0 / month
Free for up to 10,000 subscribers, with unlimited landing pages and forms, broadcasts and the ability to sell digital products.
-
Creator
From $39 / month
Up to 1,000 subscribers, adding the visual automation builder, email sequences and unlimited sends. Scales with subscribers.
-
Creator Pro
From $79 / month
Adds advanced reporting, subscriber scoring, a newsletter referral system and priority support. Scales with subscribers.
Best For
Alternatives and Comparisons
FAQ
- Is Kit the same as ConvertKit?
- Yes. Kit is the current name of the platform previously called ConvertKit; it kept the same account, features and creator focus after the rebrand.
- Does Kit have a free plan?
- Yes. The free Newsletter plan covers up to 10,000 subscribers with unlimited landing pages and forms, broadcasts and the ability to sell digital products. The visual automation builder and email sequences require a paid Creator plan.
- Can AI tools control a Kit account?
- Yes. Kit publishes an official MCP server with read and write access that exposes its full public API, so AI tools such as Claude, ChatGPT, Gemini and Cursor can analyse an account and take action in it.
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