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Email Marketing Comparison

Kit vs. Mailjet

At a glance

At a glance

Kit

Best for

Best for creators, newsletter authors and course sellers who want email automation, landing pages and a way to sell digital products in one platform.

  • Freelancers
  • Small and mid-sized

Mailjet

Best for

Best for teams and developers that want one platform for both marketing campaigns and transactional email, priced by send volume.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Kit Mailjet
Starting price From $39 / month Creator plan for up to 1,000 subscribers; the price scales with the number of subscribers. lower value From $9 / month Starter plan; priced by monthly email volume. A free plan is available.
Free trial Free plan (Newsletter) for up to 10,000 subscribers Free plan with 6,000 emails per month (200 per day)
API Yes, a public API plus an official Kit MCP server Yes, a Send API and SMTP relay on all paid plans
Hosting Cloud (SaaS) Cloud (SaaS)
Campaign types Yes, one-off broadcasts and newsletters plus automated email sequences, with unlimited landing pages, forms and a store for digital products Yes, marketing campaigns and newsletters plus transactional email, with landing pages on Premium
Automation and journeys Yes, a visual automation builder that triggers workflows on signup, link clicks, purchases, inactivity or custom rules Yes, automations on the Premium plan
Segmentation and personalisation Yes, tags and segments, with subscriber scoring on the Creator Pro plan Yes, segmentation from the Essential plan, with dynamic content on Premium
Templates and editor Yes, an email editor with 40-plus creator-built templates, plus direct Canva, Pinterest and Typeform integrations Yes, an advanced drag-and-drop editor on every plan
Deliverability and testing Yes, subject line and content A/B testing on broadcasts, with a delivery rate Kit reports at 99.8% Yes, A/B testing on Premium, with a dedicated IP available on higher-volume plans
Ecommerce and CRM data Yes, sell digital products and subscriptions natively at 0.6% plus card fees, with Shopify, Stripe and WooCommerce among 100-plus integrations Through connectors rather than a built-in store sync: Mailjet ships its own plugins for WordPress with WooCommerce and for PrestaShop, while the other ecommerce and CRM entries in its integrations directory, among them Shopify, HubSpot and Salesforce, are connected through Zapier or another iPaaS partner
Integrations and API Yes, a public API and an official Kit MCP server with read and write access Yes, a Send API and SMTP relay on all paid plans
AI features No stated Yes
MCP-ready Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support Email helpdesk more entries Email helpdesk, Phone, Chat
Onboarding Not stated Documentation and knowledge base, Video tutorials, Guided onboarding
Company size Freelancers, Small and mid-sized more entries Freelancers, Small and mid-sized, Enterprise
Integrations Shopify, Stripe, WooCommerce, Canva, Typeform more entries WordPress, WooCommerce, PrestaShop, Drupal, Joomla, Squarespace, Webflow, Shopify, BigCommerce, Stripe, PayPal, Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics CRM, Segment, Zapier, Make, n8n, Slack, Zendesk, Intercom, Google Sheets, Airtable, Typeform, Sinch Engage

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Starting price Kit From $39 / month Mailjet From $9 / month
  • Free trial Kit Free plan (Newsletter) for up to 10,000 subscribers Mailjet Free plan with 6,000 emails per month (200 per day)
  • Company size Kit Freelancers, Small and mid-sized Mailjet Freelancers, Small and mid-sized, Enterprise
  • Support Kit Email helpdesk Mailjet Email helpdesk, Phone, Chat
  • AI features Kit No Mailjet Yes

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Kit

Strengths

  • Free Newsletter plan for up to 10,000 subscribers
  • Visual automation builder with unlimited landing pages and forms
  • Sell digital products and subscriptions natively at 0.6% plus card fees
  • Official Kit MCP server lets AI tools read and update the account

Limitations

  • Paid prices scale with the number of subscribers
  • Advanced reporting and subscriber scoring are reserved for the Creator Pro plan
  • The free Newsletter plan leaves out the visual automation builder and email sequences

Mailjet

Strengths

  • Priced by email volume, with unlimited contacts on the Essential and Premium plans
  • Advanced drag-and-drop editor on every plan, including the free tier
  • Send API and SMTP relay for transactional email on all paid plans
  • Free plan with 6,000 emails per month

Limitations

  • Automations, A/B testing and dynamic content are reserved for the Premium plan
  • The Free and Starter plans cap contacts at 1,000 and 2,000

Plans

Pricing

Kit

  • Newsletter $0 / month Free for up to 10,000 subscribers, with unlimited landing pages and forms, broadcasts and the ability to sell digital products.
  • Creator From $39 / month Up to 1,000 subscribers, adding the visual automation builder, email sequences and unlimited sends. Scales with subscribers.
  • Creator Pro From $79 / month Adds advanced reporting, subscriber scoring, a newsletter referral system and priority support. Scales with subscribers.
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Mailjet

  • Free $0 / month 6,000 emails per month (200 per day), up to 1,000 contacts, with the advanced drag-and-drop editor.
  • Starter From $9 / month 8,000 emails per month, up to 2,000 contacts, with online support.
  • Essential From $17 / month 15,000 emails per month, unlimited contacts, segmentation and no daily send limit.
  • Premium From $27 / month Adds automations, A/B testing, dynamic content, landing pages and up to 20 subaccounts, plus priority support, with phone and chat support from 50,000 emails a month.
  • Custom Not stated Custom enterprise plans for high-volume senders, with a dedicated technical account manager, unlimited subaccounts, phone and chat support and guided onboarding, training and consulting.
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What users say

Review Scores · opens after launch

Kit

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Mailjet

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Kit https://kit.com · checked against the official source on 2026-08-23

Mailjet https://www.mailjet.com · checked against the official source on 2026-08-21

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.