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Email Marketing Comparison

Klaviyo vs. Moosend

At a glance

At a glance

Klaviyo

Best for

Best for ecommerce and B2C teams that want email and SMS driven by a customer data platform with real-time segmentation and deep store data.

  • Freelancers
  • Small and mid-sized
  • Enterprise

Moosend

Best for

Best for small and mid-sized teams that want automation and segmentation without enterprise pricing.

  • Small and mid-sized
  • Enterprise

Cataleo does not name a winner. Both statements come from the vendors themselves.

Full Comparison

Criterion Klaviyo Moosend
Starting price Free plan for up to 250 active profiles and 500 email sends a month The free plan also carries $5 of mobile messages and $5 of Composer usage a month, with email support for the first 60 days. Paid plans scale with the number of active profiles and the message volume on top. Not stated
Free trial Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month 30-day free trial, no credit card, up to 1,000 contacts
API Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations Yes, transactional email over SMTP and an API
Hosting Cloud (SaaS) Cloud (SaaS)
Made in United States Not stated
Campaign types Yes, email campaigns with SMS and push from the same customer profiles Yes, email campaigns and newsletters, plus landing pages and subscription forms
Automation and journeys Yes, automation flows triggered by customer behaviour and events Yes, marketing automation workflows
Segmentation and personalisation Yes, real-time segmentation with predictive analytics on unified customer profiles Yes, audience segmentation
Templates and editor Yes, a drag-and-drop email editor with templates Yes, a drag-and-drop email builder with templates and an AI Writer
Deliverability and testing Yes, deliverability tools with reporting and revenue attribution Yes, A/B testing and real-time reporting, with deliverability optimization on Enterprise
Ecommerce and CRM data Yes, a customer data platform with deep ecommerce data and more than 350 integrations including Shopify and WooCommerce Yes, abandoned cart email series, personalised product recommendations, visitor tracking via plugin or code, and Audience Discovery, an AI tool that turns behavioural data into smart tags
Integrations and API Yes, a REST API with webhooks, SDKs and warehouse syncs Yes, transactional email via SMTP and an API, with 80+ integrations
AI features Yes Yes
Deployment Cloud (SaaS), Browser-based Cloud (SaaS), Browser-based
Support more entries Email helpdesk, Chat, Community forum Email helpdesk, Chat
Onboarding more entries Documentation and knowledge base, Live online demos and webinars, Personal consulting Documentation and knowledge base
Company size more entries Freelancers, Small and mid-sized, Enterprise Small and mid-sized, Enterprise
Integrations Shopify, Magento 1.x, Magento 2.x, BigCommerce, WooCommerce, Wix, OpenCart, PrestaShop, Spree, Shift4Shop, Volusion more entries WooCommerce, Magento, OpenCart, Drupal, Zapier, Make, Segment, Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics CRM, Pipedrive, Zendesk, Intercom, Xero, Facebook Lead Ads, Unbounce

Compare more tools

Row where the values differ The small markers point at the lower number, the longer list or the stated feature. They describe the data, they are not a verdict.

The short version

Key Differences

  • Free trial Klaviyo Free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages a month Moosend 30-day free trial, no credit card, up to 1,000 contacts
  • Company size Klaviyo Freelancers, Small and mid-sized, Enterprise Moosend Small and mid-sized, Enterprise
  • Support Klaviyo Email helpdesk, Chat, Community forum Moosend Email helpdesk, Chat
  • API Klaviyo Yes, a REST API with webhooks, SDKs, warehouse syncs and more than 350 integrations Moosend Yes, transactional email over SMTP and an API
  • Campaign types Klaviyo Yes, email campaigns with SMS and push from the same customer profiles Moosend Yes, email campaigns and newsletters, plus landing pages and subscription forms

Every line is one datapoint from the table above, picked automatically. Nothing here is written text.

The trade-offs

Strengths and Limitations

Klaviyo

Strengths

  • Customer data platform with unified profiles behind email, SMS and push
  • Real-time segmentation with predictive analytics
  • More than 350 integrations including Shopify and WooCommerce
  • Free plan for up to 250 active profiles

Limitations

  • Pricing scales with the number of active profiles
  • The free plan is limited to 500 email sends a month

Moosend

Strengths

  • Marketing automation and segmentation at a lower price point
  • 30-day free trial with no credit card
  • Includes an AI Writer for drafting copy
  • Transactional email over SMTP and an API

Limitations

  • No permanent free plan, only a 30-day trial
  • Dedicated IPs, transactional email and SSO sit behind the custom Moosend+ and Enterprise plans

Plans

Pricing

Klaviyo

  • Free $0 / month Up to 250 active profiles, 500 email sends a month and $5 of mobile messages a month, with email support for the first 60 days.
  • Email Not stated Paid email plan that scales with the number of active profiles, with higher sending allowances.
  • Email and SMS Not stated Adds SMS and mobile messaging on top of the email plan, priced by active profiles and message volume.
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Moosend

  • Pro Not stated Subscriber-based pricing by contact count. Includes unlimited campaigns, automation, segmentation, landing pages, forms, templates, A/B testing and email and chat support.
  • Moosend+ Not stated Custom plan adding dedicated IPs, transactional email, SSO/SAML and more team members.
  • Enterprise Not stated Custom quote with a dedicated account manager, priority support and deliverability optimization.
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What users say

Review Scores · opens after launch

Klaviyo

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Moosend

Ease of use
Not rated yet
User interface
Not rated yet
Onboarding
Not rated yet
Support and service
Not rated yet
Value for money
Not rated yet
Features
Not rated yet

No reviews yet. Be the first to review this tool. Every review is checked for fairness before it appears, and the vendor cannot have one removed.

Where this comes from

Where this comes from

Klaviyo https://www.klaviyo.com · checked against the official source on 2026-09-17

Moosend https://moosend.com · checked against the official source on 2026-08-21

This table lists factual criteria taken from information the vendors publish themselves. For how we put it together, see the methodology.